{"id":9379,"date":"2024-10-17T12:03:23","date_gmt":"2024-10-17T12:03:23","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=9379"},"modified":"2024-10-17T12:03:23","modified_gmt":"2024-10-17T12:03:23","slug":"4-steps-to-get-your-online-store-ready-for-the-bfcm-rush","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/4-steps-to-get-your-online-store-ready-for-the-bfcm-rush","title":{"rendered":"4 Steps to Get Your Online Store Ready for the BFCM Rush\u00a0"},"content":{"rendered":"

Black Friday and Cyber Monday (BFCM) are the biggest shopping days of the year, potentially bringing in a huge uptick in traffic and sales.<\/span>\u00a0<\/span>\u00a0<\/span><\/p>\n

However, this surge in demand can turn into a logistical nightmare, especially if you run out of stock of best-selling items or struggle to process orders quickly enough. Inevitably, this leads to stressed staff, disappointed customers and a damaged reputation.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>So how do you avoid all of that? Preparation is key \u2013\u202fand <\/span>automation<\/span><\/a> is your ultimate defence.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Ahead of our <\/span>15-minute demo<\/span><\/a> of our Automation Engine \u2013\u202fwhere you can enjoy a Starbucks on us, just for coming along \u2013\u202fwe\u2019re revealing the simple automation steps you can take to get your online store ready for a surge in demand during BFCM.<\/span>\u00a0<\/span><\/p>\n

1. Automate your order processing\u00a0<\/strong><\/p>\n

Handling orders manually during BFCM is a fast track to staff burnout. With the surge in sales, mistakes and delays become inevitable if you stick with a manual approach.<\/span>\u00a0<\/span><\/p>\n

Tools like <\/span>Brightpearl\u2019s Automation Engine<\/span><\/a> can help you handle a dramatic uptick in demand without breaking a sweat. Everything from processing invoices and purchase orders to updating stock levels and printing shipping labels can be done automatically.\u00a0<\/span>\u00a0<\/span><\/p>\n

The average retailer saves 352 hours a year with Brightpearl, using simple, no-code rules to streamline these tasks. It\u2019s a foolproof way to stay efficient and error-free, even through a peak sale surge. <\/span>\u00a0<\/span><\/p>\n

2. Automate your inventory management<\/a>\u00a0<\/strong><\/p>\n

BFCM demand spikes are great \u2013 as long as you have enough stock of the right items to meet the demand. The worst thing that can happen is running out or overselling, which means you\u2019ll have to turn your hard-earned customers away. That\u2019s why automating your inventory management is so important.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>With <\/span>Brightpearl<\/span><\/a>, it\u2019s easy to automate inventory forecasting<\/a> \u2013\u202ffactoring in seasonality, promotions, as well as historical sales and recent shopping trends. You can even automate warehouse<\/a> transfers to ensure you keep stock in the right place, and avoid wasting cash on inventory you don\u2019t need.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Automated inventory management is a key step in ensuring you\u2019re ready for the BFCM rush, without risking missing a sale.<\/span>\u00a0<\/span><\/p>\n

3. Automate your customer comms\u00a0<\/strong><\/p>\n

During peak season, customer expectations are higher than ever. BFCM shoppers want to be kept in the loop at every stage of their buying journey \u2013\u202fespecially when emotions are running high with holiday deals and product scarcity.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>If you keep them informed, you\u2019re not just ensuring a smooth transaction; you\u2019re building trust and creating loyal customers who will return long after the season ends. This <\/span>doesn\u2019t<\/span><\/i> mean dedicating a team of staff to providing updates.\u00a0<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>With <\/span>Brightpearl<\/span><\/a>, you can automate post-purchase emails and updates, providing timely order confirmations, shipping updates and delivery notifications. This level of communication keeps customers happy, reduces support inquiries and strengthens your reputation \u2013\u202fwhich will all pay off once BFCM has been and gone.<\/span>\u00a0<\/span><\/p>\n

4. Automate your marketing\u00a0<\/strong><\/p>\n

To avoid a flood of returns from recent shoppers, it\u2019s crucial to tailor your BFCM marketing by excluding those who have recently made purchases. With automated customer segmentation, you can easily create targeted campaigns, ensuring you\u2019re sending the right offers to the right people. This is vital during BFCM when inboxes are crowded and competition is intense.<\/span><\/p>\n

Brightpearl\u2019s <\/span>automation functionality<\/span><\/a> allows you to segment customers based on pre-defined or custom tags, so you can personalize promotions effortlessly. For example, you can reward\u202fcustomers who\u2019ve spent over a certain amount\u202fwith exclusive VIP deals by automatically flagging their orders for your packing team.\u00a0<\/span>\u00a0<\/span><\/p>\n

Importantly, you can also automatically track and evaluate your campaign success with Brightpearl, helping you make data-driven decisions and optimize your marketing spend for future campaigns.<\/span>\u00a0<\/span><\/p>\n

Curious about how automation can give you an edge during BFCM? <\/span><\/b>Register now<\/span><\/b><\/a> for our 15-minute demo (and get a free coffee on us!).<\/span><\/b>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Black Friday and Cyber Monday (BFCM) are the biggest shopping days of the year, potentially bringing in a huge uptick in traffic and sales.\u00a0\u00a0 However, this surge in demand can turn into a logistical nightmare, especially if you run out of stock of best-selling items or struggle to process orders quickly enough. Inevitably, this leads […]<\/p>\n","protected":false},"author":17,"featured_media":3562,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n4 Steps to Get Your Online Store Ready for the BFCM Rush\u00a0 - Brightpearl<\/title>\n<meta name=\"description\" content=\"Black Friday and Cyber Monday (BFCM) are the biggest shopping days of the year, potentially bringing in a huge uptick in traffic and sales.\u00a0\u00a0 However,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/4-steps-to-get-your-online-store-ready-for-the-bfcm-rush\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Steps to Get Your Online Store Ready for the BFCM Rush\u00a0\" \/>\n<meta property=\"og:description\" content=\"Black Friday and Cyber Monday (BFCM) are the biggest shopping days of the year, potentially bringing in a huge uptick in traffic and sales.\u00a0\u00a0 However,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brightpearl.com\/blog\/4-steps-to-get-your-online-store-ready-for-the-bfcm-rush\" \/>\n<meta property=\"og:site_name\" content=\"Brightpearl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrightpearlHQ\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-17T12:03:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/11\/Black-Friday-Countdown.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:site\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Hook\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/4-steps-to-get-your-online-store-ready-for-the-bfcm-rush\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/4-steps-to-get-your-online-store-ready-for-the-bfcm-rush\",\"name\":\"4 Steps to Get Your Online Store Ready for the BFCM Rush\u00a0 - 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