{"id":8595,"date":"2023-08-29T18:51:16","date_gmt":"2023-08-29T18:51:16","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=8595"},"modified":"2023-08-29T19:11:18","modified_gmt":"2023-08-29T19:11:18","slug":"eco-home-products-firm-bower-collective-sees-sales-rise-by-234-yoy-as-more-households-look-to-cut-plastic-waste","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/eco-home-products-firm-bower-collective-sees-sales-rise-by-234-yoy-as-more-households-look-to-cut-plastic-waste","title":{"rendered":"Eco home products firm Bower Collective sees sales rise by 234% YOY as more households look to cut plastic waste"},"content":{"rendered":"

Eco home products firm Bower Collective sees sales rise by 234% as more households look to cut plastic waste.<\/p>\n

Launched three years ago, the Bath-based firm is looking to transform the way we buy home and personal care products, on a mission to eliminate plastic waste from their customers\u2019 homes.<\/p>\n

Products are delivered to customers\u2019 homes and then they \u2018join the refill revolution\u2019 by pouring the liquids into reusable dispensers before returning the packaging in a pre-paid envelope, to be reused by Bower over and over again.<\/p>\n

Customers are given a personal calculator which allows them to measure just how much plastic they are saving by switching to a subscription model.<\/p>\n

Just 9% of plastic waste is successfully recycled in the UK. Bower Collective<\/a> says it can save each customer around 100kg of plastic waste from landfill and incineration each year.<\/p>\n

Co-founder Nick Torday talks about Bower\u2019s \u2018laser focus\u2019 on the pathway to profitability and continued growth on Brightpearl\u2019s Lightning 50 podcast<\/a>.<\/p>\n

He said that too many of the big consumer products firms were trying to bolster their eco-credentials by \u2018greenwashing\u2019 without cutting out single use plastic waste which is a concern to 70% of consumers.<\/p>\n

He said: \u201cI am delighted that the Advertising Standards Authority have started clamping down on brands making unsupported claims.<\/p>\n

\u201cBig brands cannot just \u2018greenwash\u2019 their way out of the crisis we face with the over dependence on single use plastics.\u201d<\/p>\n

Davina McCall is a big fan and recommended Bower on her Make the Cut podcast which provides product tips for consumers. McCall said: \u201cBower Collective makes reuse and refill easy – sending your pouches back in a pre-paid envelope is so easy. They sell everything you can think of to live a more sustainable life and I think they are brilliant.\u201d<\/p>\n

McCall said that it was \u201charder and harder to accept the amount of waste we generate each day\u201d*.<\/p>\n

Bower generates over 68% of its revenue from loyal subscribers and Torday explained the key to future growth had been developing their own tech stack to ensure that customer service<\/a> was second to none.<\/p>\n

A new addition has been adopting Inventory Planner<\/a> software which gives the brand access to data driven sales forecasting, in-depth inventory<\/a> data and robust, multi-levelled reporting.<\/p>\n

Torday said: \u201cYou cannot just rely on gut instinct with inventory otherwise you are flying in the dark. We have a laser focus on data in all our decision making and Inventory Planner tells us exactly what products to buy and when to buy them to reach growing customer demand.<\/p>\n

\u201cIt means we can ditch spreadsheet-based inventory calculations and instead receive integrated, accurate inventory insights across all our products, channels and warehouse<\/a> locations that are always up-to-date.\u201d<\/p>\n

Bower has 11 staff and is based at Northgate Street in Bath city centre.<\/p>\n

It\u00a0 has just closed a funding round of over \u00a3900,000 from private investors. From its first funding round, it invested in direct-to-consumer sales and boosted the firm\u2019s presence in physical retail.<\/p>\n

Torday said sales continue to see strong growth but the focus this year was on profitability.<\/p>\n

He said: \u201cThe world has changed dramatically over the last year and the consumer tech world is much more challenging. We are laser-focused on the pathway to profitability.\u201d<\/p>\n

* Co-founder Nick Torday talks about Bower Collective\u2019s\u00a0 \u2018laser focus\u2019 on the pathway to profitability and continued growth on Brightpearl\u2019s\u00a0Lightning 50\u00a0podcast<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Eco home products firm Bower Collective sees sales rise by 234% as more households look to cut plastic waste. Launched three years ago, the Bath-based firm is looking to transform the way we buy home and personal care products, on a mission to eliminate plastic waste from their customers\u2019 homes. Products are delivered to customers\u2019 […]<\/p>\n","protected":false},"author":17,"featured_media":8594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nEco home products firm Bower Collective sees sales rise by 234% YOY as more households look to cut plastic waste - Brightpearl<\/title>\n<meta name=\"description\" content=\"Eco home products firm Bower Collective sees sales rise by 234% as more households look to cut plastic waste. 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