{"id":8537,"date":"2023-08-07T09:51:56","date_gmt":"2023-08-07T09:51:56","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=8537"},"modified":"2023-08-07T09:51:56","modified_gmt":"2023-08-07T09:51:56","slug":"the-e-commerce-growth-hacking-podcast-key-takeaways-from-pocket-timer","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/the-e-commerce-growth-hacking-podcast-key-takeaways-from-pocket-timer","title":{"rendered":"The E-Commerce Growth Hacking Podcast: Key Takeaways from Pocket Timer"},"content":{"rendered":"

My biggest tip: be creative and innovative and have a story, a product, a message that is newsworthy and stands out . Something that will get you written about, linked to, talked about, reeled about, Tik-Tokked about – because there are so many other companies out there fighting for attention.<\/span><\/b><\/p><\/blockquote>\n

\u2013 Richard Longhurst, Founder of Pocket Timer.<\/span><\/b>\u00a0<\/span><\/p>\n

For this episode<\/a> of the Lightning 50: E-Commerce Growth Hacking <\/span>podcast<\/span><\/a>, we interviewed <\/span>Richard Longhurst, inventor of the new golf gadget Pocket Timer, and Co-Founder of e-commerce success story Lovehoney.\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

Richard took Lovehoney from a small idea to a $1BN global phenomenon since the online sex toy retailer launched in 2002, and is now testing the waters of the e-commerce world once more with a new golf invention.<\/span>\u00a0<\/span><\/p>\n

Richard reflected on the differences in launching an e-commerce brand over 20 years ago to now, and how much harder it is to be noticed in such a saturated online market. He also shared his biggest achievements with Lovehoney, and his advice for new brands looking to break the e-comm world.\u00a0<\/span>\u00a0<\/span><\/p>\n

Here are some of the highlights from the transcript\u2026<\/span>\u00a0<\/span><\/p>\n