{"id":8530,"date":"2023-07-31T10:07:27","date_gmt":"2023-07-31T10:07:27","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=8530"},"modified":"2023-07-31T10:07:27","modified_gmt":"2023-07-31T10:07:27","slug":"the-e-commerce-growth-hacking-podcast-key-takeaways-from-progress-jiu-jitsu","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/the-e-commerce-growth-hacking-podcast-key-takeaways-from-progress-jiu-jitsu","title":{"rendered":"The E-Commerce Growth Hacking Podcast: Key Takeaways from Progress Jiu Jitsu"},"content":{"rendered":"<blockquote><p><b><span data-contrast=\"auto\">[Our growth] is a combination of the sport growing internationally &#8211; it&#8217;s literally growing in every country around the world &#8211; and also our market share, and the brand is really growing as well. It was a smaller business a few years ago even in 2021, then we went from around \u00a3268,000 turnover to \u00a31.2 million, and then at the end of this financial year we&#8217;ve ended up on \u00a32.4 million. Our current run rates for the end of this financial year looks to be about \u00a34.5 million <\/span><\/b><b><span data-contrast=\"auto\">\u2013 James Tighe, CEO of Progress Jiu Jitsu<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335551550&quot;:3,&quot;335551620&quot;:3,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><\/blockquote>\n<p><span data-contrast=\"auto\">For this episode <\/span><span data-contrast=\"auto\">of the Lightning 50 E-Commerce Growth Hacking <\/span><a href=\"http:\/\/www.brightpearl.com\/lightning-50-podcast\"><span data-contrast=\"none\">podcast<\/span><\/a><span data-contrast=\"auto\">, we interviewed James Tighe, CEO of sports brand Progress Jiu Jitsu.<\/span><b><span data-contrast=\"auto\">\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Progress Jiu Jitsu launched in 2018 as a provider of training clothing and accessories for practitioners of Brazilian jiu jitsu. After starting out supplying only athletes, the company now has an HQ in Manchester and a <a href=\"https:\/\/www.brightpearl.com\/warehouse-management-system\">warehouse<\/a> in Spain and ships to jiu jitsu fans in over 75 countries.\u00a0\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">James shared some of the incredible tech strategies the brand has used to go from \u00a3200,000 turnover to over \u00a32 million in just a few years.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Here are some of the highlights from the transcript\u2026<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><\/p>\n<ul>\n<li><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:160,&quot;335559740&quot;:256}\">\u00a0<\/span><span data-contrast=\"auto\">\u201cIt was just a hobby at the time and just for a bit of fun &#8211; because Jiu Jitsu \u2018gis\u2019 (kimonos) are really expensive; you can only really get them from Brazil or America. So we started importing them by contacting a couple of factories. Then I was training at a really good gym with people that were winning medals at the British Nationals, so my teammates started wearing our gear, and it went from there.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559739&quot;:160,&quot;335559740&quot;:256,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-contrast=\"auto\"> \u201c[Our growth] is a combination of the sport growing internationally &#8211; it&#8217;s literally growing in every country around the world &#8211; and also our market share, and the brand is really growing as well. It was a smaller business a few years ago even in 2021, then we went from around \u00a3268,000 turnover to \u00a31.2 million, and then at the end of this financial year we&#8217;ve ended up on \u00a32.4 million. Our current run rates for the end of this financial year look to be about \u00a34.5 million.<\/span><span data-contrast=\"auto\">\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><span data-contrast=\"auto\"> \u201cIn the last 12 months we\u2019ve put some real solid foundations in place in the business. So we&#8217;ve invested a lot into technology, we&#8217;re automating a lot of our processes now and that&#8217;s enabled us to grow with a lot less pain. It&#8217;s also freed up a lot of time so that instead of putting fires out, we can concentrate on growing the business in the right way.<\/span><span data-contrast=\"auto\">\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\"><br \/>\n<\/span><\/li>\n<li><span data-contrast=\"auto\">\u201cWe use best-in-class across most of our tech stack &#8211; Shopify, Klaviyo, we use Gorgias for our <a href=\"https:\/\/www.brightpearl.com\/blog\/10-top-tips-for-providing-world-class-customer-service\">customer service<\/a> platform, which is really good &#8211; and we also use Monday.com to manage our workflows. It\u2019s been amazing, because instead of us just emailing each other what&#8217;s happening, we&#8217;ve got a really good project management platform where we can action all our meetings, put deadlines on things, assign people and so on. That just really helps us kick on.\u201d\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\"><br \/>\n<\/span><\/li>\n<li><span data-contrast=\"auto\">\u201cAbout a year ago we took on a full-time content creator on the staff, which has been a game changer for us really. [&#8230;] We&#8217;re building content with our sponsored athletes and the gyms that we support, the competitions and events that we support, whereas not a lot of our competitors are doing that. Our customers love it &#8211; they can&#8217;t get enough jiu jitsu content. They want to learn from world champions, they want to watch jiu jitsu videos all day. So that&#8217;s been really good for us.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Progress Jiu Jitsu\u2019s Top Growth Hacks:\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u201cUse a really good project management tool like Monday.com and set really clear goals to review on a regular basis. Hold a team to account &#8211; that&#8217;s really going to help you grow. Every month we&#8217;ll pick a project and, as a non-negotiable, commit to doing it that month. Before you know it, a year&#8217;s gone past and your business has skyrocketed.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"2\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">\u201cInvest in your tech stack and make sure you&#8217;ve got the best in class. I&#8217;ve made the mistake of going for a cheaper alternative [&#8230;] but go for the best even if you&#8217;ve got to pay a little bit more &#8211; because you&#8217;ve got all the support there and it&#8217;s going to basically propel your business.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">Key Stats\u00a0<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559685&quot;:1080,&quot;335559738&quot;:240,&quot;335559739&quot;:240,&quot;335559740&quot;:276,&quot;335559991&quot;:360}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"auto\">Progress Jiu Jitsu launched in 2018 as a small, family-run business &#8211; it is now one of the largest and <\/span><b><span data-contrast=\"auto\">most successful jiu jitsu brands <\/span><\/b><span data-contrast=\"auto\">in the world.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559738&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"auto\">The brand has rapidly grown, with a <\/span><b><span data-contrast=\"auto\">YoY growth rate of 446% in 2022, <\/span><\/b><span data-contrast=\"auto\">and<\/span><b><span data-contrast=\"auto\"> 100% in 2023. <\/span><\/b><span data-contrast=\"auto\">The company is set to reach<\/span><b><span data-contrast=\"auto\"> \u00a34.5 million in turnover <\/span><\/b><span data-contrast=\"auto\">in the coming year.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"auto\">James cites key tech tools that have helped power the company\u2019s success &#8211; including<\/span><b><span data-contrast=\"auto\"> Shopify, Klaviyo, Gorgias, Shipstation, <a href=\"https:\/\/www.brightpearl.com\/inventory-management-system\">Inventory<\/a> Planner <\/span><\/b><span data-contrast=\"auto\">and <\/span><b><span data-contrast=\"auto\">Monday.com.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cf\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:1440,&quot;335559991&quot;:360,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cf&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"auto\">For the next year, Progress Jiu Jitsu is focusing on <\/span><b><span data-contrast=\"auto\">content creation, SMS marketing, affiliate marketing <\/span><\/b><span data-contrast=\"auto\">and<\/span><b><span data-contrast=\"auto\"> organizing sports events <\/span><\/b><span data-contrast=\"auto\">for boosting brand awareness.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><b><span data-contrast=\"auto\">James\u2019 Top Growth Hacks:<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\n<ul>\n<li data-leveltext=\"\u25cb\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:2160,&quot;335559991&quot;:360,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cb&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"2\"><span data-contrast=\"auto\">Hold your team to account by using a team productivity tool for projects.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<li data-leveltext=\"\u25cb\" data-font=\"Calibri\" data-listid=\"1\" data-list-defn-props=\"{&quot;335552541&quot;:1,&quot;335559684&quot;:-2,&quot;335559685&quot;:2160,&quot;335559991&quot;:360,&quot;469769242&quot;:[9675],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;\u25cb&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"2\"><span data-contrast=\"auto\">Don\u2019t cut corners &#8211; invest in best-in-class tech.\u00a0<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:240,&quot;335559740&quot;:276}\">\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"auto\">Want to hear more of what James had to say? Catch up with the <a href=\"https:\/\/www.buzzsprout.com\/1928733\/13072266\">full episode here<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>[Our growth] is a combination of the sport growing internationally &#8211; it&#8217;s literally growing in every country around the world &#8211; and also our market share, and the brand is really growing as well. It was a smaller business a few years ago even in 2021, then we went from around \u00a3268,000 turnover to \u00a31.2 [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":8524,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The E-Commerce Growth Hacking Podcast: Key Takeaways from Progress Jiu Jitsu - Brightpearl<\/title>\n<meta name=\"description\" content=\"is a combination of the sport growing internationally - it&#039;s literally growing in every country around the world - and also our market share, and the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/the-e-commerce-growth-hacking-podcast-key-takeaways-from-progress-jiu-jitsu\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The E-Commerce Growth Hacking Podcast: Key Takeaways from Progress Jiu Jitsu\" \/>\n<meta property=\"og:description\" content=\"is a combination of the sport growing internationally - 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