{"id":8413,"date":"2023-04-25T08:02:34","date_gmt":"2023-04-25T08:02:34","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=8413"},"modified":"2023-04-25T08:02:34","modified_gmt":"2023-04-25T08:02:34","slug":"online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million","title":{"rendered":"Online bedding firm Piglet in Bed is in the pink as sales rise 50% to \u00a37.5 million"},"content":{"rendered":"

Online bedding firm Piglet in Bed is in the pink as sales rose 50% from \u00a35 million to \u00a37.5 million last year.\u00a0<\/span><\/p>\n

The luxury homeware linen brand has grown five-fold in size since the Covid crisis due to the boom in quality products for interiors.<\/span><\/p>\n

And the firm which started six years ago in the garden shed of founder Jessica Hanley\u2019s mother\u2019s home in Steyning, West Sussex, now employs 30 people following a successful launch in the United States which accounts for a third of sales.<\/span><\/p>\n

Hanley said: \u201cWe were caught a little by surprise by Covid and the boom in luxury homeware and just how much people were going to want to invest in their homes when they were stuck inside them for weeks on end.<\/span><\/p>\n

\u201cWe tripled the size of the business in 2020 and grew by 65% in 2021. We had much more demand than we anticipated and it was challenging to get all the stock in.<\/span><\/p>\n

\u201cBut we found that people were happy to wait for our products and we built up a strong and intimate community with our customers.<\/span><\/p>\n

\u201cWe went into Covid fairly small and we came out of it as much bigger and more professional and better able to move to the next step.<\/span><\/p>\n

\u201cThere is a softening of the market since Covid and the start of the cost of living crisis, but we are bucking the trend.\u00a0<\/span><\/p>\n

\u201cOur products are built to last, so if people are shopping less, then they are going to want to buy more high quality items from us – what we call \u2018investment pieces\u2019. We are still experiencing good growth.\u201d<\/span><\/p>\n

Piglet in Bed <\/span><\/a>– so named because it was founded in rural West Sussex and piglets reflect the comfy, slightly scruffy and not too serious nature of the brand – is sold in John Lewis and it is planning six permanent department store concessions by the end of the year with retailers such as Fenwick and Jarrold.<\/span><\/p>\n

The company broke even in 2022 with the squeeze on consumer spending, but it expects profits to surge this year.<\/span><\/p>\n

By next year, it is planning to open up to six shops of its own and Hanley is looking for locations in prosperous \u2018market towns\u2019.<\/span><\/p>\n

Hanley, 34, raised \u00a37 million through a private equity funding two years ago but has kept a majority stake with co-founder Axel Stelk, who is CFO.<\/span><\/p>\n

The cash was used to fund a big expansion in America where Piglet in Bed has its own warehouse<\/a> in Chicago.<\/span><\/p>\n

Hanley expects sales in the US to overtake the UK in the next two years.<\/span><\/p>\n

A key part of Piglet in Bed\u2019s success has been bringing in retail operating specialists <\/span>Brightpearl<\/span><\/a>, which transformed its online operation.<\/span><\/p>\n

Hanley said: \u201cNone of the incumbent ERP (enterprise resource planning) systems to automate and manage our core business processes worked for us. They were built in the 1980s, felt outdated and were too large, complex and expensive for a company of our size.<\/span><\/p>\n

\u201cEverything fell into place when we were introduced to Brightpearl, which was operational within 90 days.<\/span><\/p>\n

\u201cIt was ideal – a centralised system that had specific modules to solve all of our operational issues. Put simply, manual processes disappeared overnight.<\/span><\/p>\n

\u201cThe pricing model was also perfect because it scaled with the size of the company.<\/span><\/p>\n

\u201cAs we go multi-channel internationally and into more bricks-and-mortar retail,\u00a0 it will be even more useful.<\/span><\/p>\n

\u201cIt is vital that your tech stack works really well as you enter new markets and the business becomes more complex.\u201d<\/span><\/p>\n

Piglet in Bed is the third fastest-growing homeware retailer in the UK, according to Brightpearl\u2019s<\/span> Lightning 50<\/span><\/a> list of the top ecommerce brands<\/span><\/p>\n

Social media is a growing hub of activity for the brand.<\/span><\/p>\n

Hanely explained: \u201cAround 30% of our customers find us through Instagram and our TikTok audience is rapidly growing as well. You simply cannot ignore the potential of these newer channels.\u201d<\/span><\/p>\n

Piglet in Bed pioneered home working and all its 30 staff now work remotely.\u00a0 They have contracted out their warehousing and fulfillment to 3PL in Castleford, West Yorkshire.<\/span><\/p>\n

Hanley said: \u201cWe have been able to attract the highest level of talent because we always felt remote working was the way forward for the business.<\/span><\/p>\n

\u201cWe get the team together a few times a year because people like that human interaction but everyone is remote.\u201d<\/span><\/p>\n

To see for yourself how Brightpearl can transform your retail operations to support rapid growth, <\/b>book a demo<\/b><\/a>\u00a0with us today.\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Online bedding firm Piglet in Bed is in the pink as sales rose 50% from \u00a35 million to \u00a37.5 million last year.\u00a0 The luxury homeware linen brand has grown five-fold in size since the Covid crisis due to the boom in quality products for interiors. And the firm which started six years ago in the […]<\/p>\n","protected":false},"author":17,"featured_media":8414,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nOnline bedding firm Piglet in Bed is in the pink as sales rise 50% to \u00a37.5 million - Brightpearl<\/title>\n<meta name=\"description\" content=\"Online bedding firm Piglet in Bed is in the pink as sales rose 50% from \u00a35 million to \u00a37.5 million last year.\u00a0 The luxury homeware linen brand has grown\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Online bedding firm Piglet in Bed is in the pink as sales rise 50% to \u00a37.5 million\" \/>\n<meta property=\"og:description\" content=\"Online bedding firm Piglet in Bed is in the pink as sales rose 50% from \u00a35 million to \u00a37.5 million last year.\u00a0 The luxury homeware linen brand has grown\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brightpearl.com\/blog\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million\" \/>\n<meta property=\"og:site_name\" content=\"Brightpearl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrightpearlHQ\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-25T08:02:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2023\/04\/Piglet-in-Bed-staff-with-founder-Jessica-Hanley-centre-standing-in-jeans-outside-her-mums-garden-shed-in-Steyning-West-Sussex-where-the-business-started_-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2376\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:site\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Hook\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million\",\"name\":\"Online bedding firm Piglet in Bed is in the pink as sales rise 50% to \u00a37.5 million - Brightpearl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Piglet-in-Bed-staff-with-founder-Jessica-Hanley-centre-standing-in-jeans-outside-her-mums-garden-shed-in-Steyning-West-Sussex-where-the-business-started_-scaled.jpg\",\"datePublished\":\"2023-04-25T08:02:34+00:00\",\"description\":\"Online bedding firm Piglet in Bed is in the pink as sales rose 50% from \u00a35 million to \u00a37.5 million last year.\u00a0 The luxury homeware linen brand has grown\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million#primaryimage\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Piglet-in-Bed-staff-with-founder-Jessica-Hanley-centre-standing-in-jeans-outside-her-mums-garden-shed-in-Steyning-West-Sussex-where-the-business-started_-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Piglet-in-Bed-staff-with-founder-Jessica-Hanley-centre-standing-in-jeans-outside-her-mums-garden-shed-in-Steyning-West-Sussex-where-the-business-started_-scaled.jpg\",\"width\":2376,\"height\":2560,\"caption\":\"Piglet in Bed staff\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brightpearl.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Uncategorized\",\"item\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/category\\\/uncategorized\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Online bedding firm Piglet in Bed is in the pink as sales rise 50% to \u00a37.5 million\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/\",\"name\":\"Brightpearl\",\"description\":\"Retail-tailored Digital Operations Platform\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brightpearl.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#organization\",\"name\":\"Brightpearl\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Brightpearl\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BrightpearlHQ\",\"https:\\\/\\\/x.com\\\/BrightpearlHQ\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/brightpearl\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/brightpearldocs\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Online bedding firm Piglet in Bed is in the pink as sales rise 50% to \u00a37.5 million - Brightpearl","description":"Online bedding firm Piglet in Bed is in the pink as sales rose 50% from \u00a35 million to \u00a37.5 million last year.\u00a0 The luxury homeware linen brand has grown","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brightpearl.com\/blog\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million","og_locale":"en_US","og_type":"article","og_title":"Online bedding firm Piglet in Bed is in the pink as sales rise 50% to \u00a37.5 million","og_description":"Online bedding firm Piglet in Bed is in the pink as sales rose 50% from \u00a35 million to \u00a37.5 million last year.\u00a0 The luxury homeware linen brand has grown","og_url":"https:\/\/www.brightpearl.com\/blog\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million","og_site_name":"Brightpearl","article_publisher":"https:\/\/www.facebook.com\/BrightpearlHQ","article_published_time":"2023-04-25T08:02:34+00:00","og_image":[{"width":2376,"height":2560,"url":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2023\/04\/Piglet-in-Bed-staff-with-founder-Jessica-Hanley-centre-standing-in-jeans-outside-her-mums-garden-shed-in-Steyning-West-Sussex-where-the-business-started_-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@BrightpearlHQ","twitter_site":"@BrightpearlHQ","twitter_misc":{"Written by":"Mark Hook","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.brightpearl.com\/blog\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million","url":"https:\/\/www.brightpearl.com\/blog\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million","name":"Online bedding firm Piglet in Bed is in the pink as sales rise 50% to \u00a37.5 million - Brightpearl","isPartOf":{"@id":"https:\/\/www.brightpearl.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brightpearl.com\/blog\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million#primaryimage"},"image":{"@id":"https:\/\/www.brightpearl.com\/blog\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million#primaryimage"},"thumbnailUrl":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2023\/04\/Piglet-in-Bed-staff-with-founder-Jessica-Hanley-centre-standing-in-jeans-outside-her-mums-garden-shed-in-Steyning-West-Sussex-where-the-business-started_-scaled.jpg","datePublished":"2023-04-25T08:02:34+00:00","description":"Online bedding firm Piglet in Bed is in the pink as sales rose 50% from \u00a35 million to \u00a37.5 million last year.\u00a0 The luxury homeware linen brand has grown","breadcrumb":{"@id":"https:\/\/www.brightpearl.com\/blog\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brightpearl.com\/blog\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brightpearl.com\/blog\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million#primaryimage","url":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2023\/04\/Piglet-in-Bed-staff-with-founder-Jessica-Hanley-centre-standing-in-jeans-outside-her-mums-garden-shed-in-Steyning-West-Sussex-where-the-business-started_-scaled.jpg","contentUrl":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2023\/04\/Piglet-in-Bed-staff-with-founder-Jessica-Hanley-centre-standing-in-jeans-outside-her-mums-garden-shed-in-Steyning-West-Sussex-where-the-business-started_-scaled.jpg","width":2376,"height":2560,"caption":"Piglet in Bed staff"},{"@type":"BreadcrumbList","@id":"https:\/\/www.brightpearl.com\/blog\/online-bedding-firm-piglet-in-bed-is-in-the-pink-as-sales-rise-50-to-7-5-million#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brightpearl.com\/"},{"@type":"ListItem","position":2,"name":"Uncategorized","item":"https:\/\/www.brightpearl.com\/blog\/category\/uncategorized"},{"@type":"ListItem","position":3,"name":"Online bedding firm Piglet in Bed is in the pink as sales rise 50% to \u00a37.5 million"}]},{"@type":"WebSite","@id":"https:\/\/www.brightpearl.com\/#website","url":"https:\/\/www.brightpearl.com\/","name":"Brightpearl","description":"Retail-tailored Digital Operations Platform","publisher":{"@id":"https:\/\/www.brightpearl.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brightpearl.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.brightpearl.com\/#organization","name":"Brightpearl","url":"https:\/\/www.brightpearl.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brightpearl.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/cropped-favicon.png","contentUrl":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/cropped-favicon.png","width":512,"height":512,"caption":"Brightpearl"},"image":{"@id":"https:\/\/www.brightpearl.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BrightpearlHQ","https:\/\/x.com\/BrightpearlHQ","https:\/\/www.linkedin.com\/company\/brightpearl\/","https:\/\/www.youtube.com\/user\/brightpearldocs"]}]}},"_links":{"self":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/posts\/8413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/comments?post=8413"}],"version-history":[{"count":0,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/posts\/8413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/media\/8414"}],"wp:attachment":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/media?parent=8413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/categories?post=8413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/tags?post=8413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}