{"id":8202,"date":"2023-01-23T16:33:20","date_gmt":"2023-01-23T16:33:20","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=8202"},"modified":"2023-10-11T17:42:09","modified_gmt":"2023-10-11T17:42:09","slug":"bitesize-breakdown-e-commerce-growth-hacking-takeaways-from-kick-game","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/bitesize-breakdown-e-commerce-growth-hacking-takeaways-from-kick-game","title":{"rendered":"Bitesize Breakdown:  E-Commerce Growth Hacking Takeaways from Kick Game"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Brightpearl\u2019s Lightning 50 E-Commerce Growth Hacking <\/span><a href=\"http:\/\/www.brightpearl.com\/lightning-50-podcast\"><span style=\"font-weight: 400;\">podcast<\/span><\/a><span style=\"font-weight: 400;\">, hosted by Caroline Baldwin, gets under the hood of highly successful e-commerce brands to discover the key technologies they are using to power growth.<\/span><\/p>\n<p><b>Kick Game is an omnichannel footwear and apparel brand <\/b><span style=\"font-weight: 400;\">which stocks exclusive, collectable and rare sneakers and streetwear by big names such as Nike, Off-White, Air Jordan and Yeezy. Launched in 2013, Kick Game ships worldwide via its popular Shopify webstore and also operates through six UK retail stores.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We spoke with CEO of Kick Game, Alicia Thompson, who shared her story of how the brand charged through ongoing retail challenges with a solid online marketing strategy and achieved 353% revenue growth, leading them to nab<\/span><b> 4th fastest-growing brand in the UK<\/b><span style=\"font-weight: 400;\"> in the Brightpearl Lightning 50<\/span><b>.<\/b><span style=\"font-weight: 400;\"> She also revealed <\/span><span style=\"font-weight: 400;\">how the business intends to maintain high levels of growth going forwards.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the highlights from the transcript\u2026<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">\u201cKick Game started nine years ago but our growth has truly been phenomenal in the last three years. Essentially we\u2019re an omnichannel sneaker reseller &#8211; we have a Shopify online store and six physical stores in the UK, and in recent years we\u2019ve been really focused on our product and marketing to help us grow.\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">\u201cWe\u2019ve really focused on online content through different channels. We always knew people would come back to the high street, so we wanted to lead with digital but also gear up for the fact that real-life retail was still important. We\u2019re using our physical stores to engage with our customers and create in-store digital content and encourage user-generated content; basically pushing those two sides so that they coalesce from a marketing perspective.\u201d\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cWe started our first YouTube shows at the start of Covid. Our Covent Garden store closed &#8211; so we set up a pop-up and used that space as a way to connect with our customers and community. The Youtube show format has been done in the US but we wanted a British take on it, and the show has really developed in the last few years &#8211; it\u2019s entertaining but comedic and we have fun with our guests.\u201d<\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-weight: 400;\"> \u00a0<\/span><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Over the last 12 months we\u2019ve really relied on tech to support our growth. Because of the unique nature of our business we have to track every single pair of shoes, know where it is, who it belongs to, and what we bought it for &#8211; so there\u2019s been a lot of work linking the website and ERP system behind the scenes. WMSs don\u2019t really fit our business model so we\u2019ve got an advanced <a href=\"https:\/\/www.brightpearl.com\/inventory-management-system\">inventory management system<\/a> to carry out a lot of processes for us.\u201d<\/span><\/span>&nbsp;<\/li>\n<li><span style=\"font-weight: 400;\">\u201cIt\u2019s fantastic to have made the Lightning 50 &#8211; I knew our numbers were strong but didn\u2019t realise we\u2019d rank so highly. The founders and myself are over the moon.\u201d\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want to hear more of what Alicia had to say? Catch up with the full episode, and subscribe to upcoming ones, <\/span><a href=\"http:\/\/www.brightpearl.com\/lightning-50-podcast\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brightpearl\u2019s Lightning 50 E-Commerce Growth Hacking podcast, hosted by Caroline Baldwin, gets under the hood of highly successful e-commerce brands to discover the key technologies they are using to power growth. Kick Game is an omnichannel footwear and apparel brand which stocks exclusive, collectable and rare sneakers and streetwear by big names such as Nike, [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":8203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bitesize Breakdown: E-Commerce Growth Hacking Takeaways from Kick Game - Brightpearl<\/title>\n<meta name=\"description\" content=\"Unlock e-commerce growth hacking insights from Kick Game with our bitesize breakdown. Elevate your online retail strategy today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/bitesize-breakdown-e-commerce-growth-hacking-takeaways-from-kick-game\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bitesize Breakdown: E-Commerce Growth Hacking Takeaways from Kick Game\" \/>\n<meta property=\"og:description\" content=\"Unlock e-commerce growth hacking insights from Kick Game with our bitesize breakdown. Elevate your online retail strategy today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brightpearl.com\/blog\/bitesize-breakdown-e-commerce-growth-hacking-takeaways-from-kick-game\" \/>\n<meta property=\"og:site_name\" content=\"Brightpearl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrightpearlHQ\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-23T16:33:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-11T17:42:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2023\/01\/Facebook-Post-\u2013-Kick-Game-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:site\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Hook\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/bitesize-breakdown-e-commerce-growth-hacking-takeaways-from-kick-game\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/bitesize-breakdown-e-commerce-growth-hacking-takeaways-from-kick-game\",\"name\":\"Bitesize Breakdown: E-Commerce Growth Hacking Takeaways from Kick Game - Brightpearl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/bitesize-breakdown-e-commerce-growth-hacking-takeaways-from-kick-game#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/bitesize-breakdown-e-commerce-growth-hacking-takeaways-from-kick-game#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/Facebook-Post-\u2013-Kick-Game-1.png\",\"datePublished\":\"2023-01-23T16:33:20+00:00\",\"dateModified\":\"2023-10-11T17:42:09+00:00\",\"description\":\"Unlock e-commerce growth hacking insights from Kick Game with our bitesize breakdown. 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