{"id":7993,"date":"2022-11-08T15:56:20","date_gmt":"2022-11-08T15:56:20","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=7993"},"modified":"2025-06-10T09:17:11","modified_gmt":"2025-06-10T09:17:11","slug":"12-tips-for-building-a-productive-ecommerce-team","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/12-tips-for-building-a-productive-ecommerce-team","title":{"rendered":"12 Tips for Building an eCommerce Team: A Best Practice Guide"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\">, retail e-commerce sales are projected to grow by 50 percent to hit approximately $7.4 trillion by 2025. With the number of digital buyers reaching over <\/span><a href=\"https:\/\/www.statista.com\/statistics\/251666\/number-of-digital-buyers-worldwide\/\"><span style=\"font-weight: 400;\">2 billion<\/span><\/a><span style=\"font-weight: 400;\"> in 2021, online shopping isn\u2019t slowing down anytime soon.<\/span><\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7992 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/global-retail-ecommerce.png\" alt=\"global retail ecommerce\" width=\"537\" height=\"430\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/global-retail-ecommerce.png 537w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/global-retail-ecommerce-300x240.png 300w\" sizes=\"(max-width: 537px) 100vw, 537px\" \/><\/span><\/a><\/p>\n<p style=\"text-align: center;\">Source (statista.com)<\/p>\n<p><span style=\"font-weight: 400;\">When done right, an ecommerce business can be highly profitable and rewarding. However, not all ecommerce businesses thrive \u2013 only those with the right resources and infrastructure succeed in this highly competitive field.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you manage your business&#8217;s human resources effectively to ensure consistent and unwavering productivity?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading to find out.<\/span><\/p>\n<h2><b>Why Establish an eCommerce Business?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before we talk about the tips to develop a successful and productive ecommerce team, let&#8217;s talk about why ecommerce is important for business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/datareportal.com\/reports\/digital-2022-july-global-statshot\"><span style=\"font-weight: 400;\">latest statistics<\/span><\/a><span style=\"font-weight: 400;\"> reveal that the ease and convenience of online shopping are among the top reasons why people shop online. But that\u2019s not all. Other factors that drive more people towards online shopping include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Free delivery, resulting in cost savings<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy return policies<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coupons and discounts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Quick check-out process<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ability to read reviews and comments from other customers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Establishing an ecommerce platform offers a wide range of opportunities to business owners. From the chance to expand their market reach, generate more sales, and tap into new market opportunities, ecommerce is easily scalable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s more, thanks to real consumer behavior and engagement metrics, you can develop your business to match their specific needs. Not to mention the ability to introduce new products, features, and payment options as your site grows.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of these can only be possible if your ecommerce team helps you build a user-friendly and optimized site that offers consumers personalized services.<\/span><\/p>\n<h2><b>How to Build a Productive eCommerce Team<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now, before you start building your team, there are a few factors you need to consider:<\/span><\/p>\n<h3><b>Determine your business needs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Every business is unique and will therefore require a different approach. Start by identifying the needs specific to your business. For example, do you process hundreds of customer orders daily? Then you might want to hire someone with experience in bulk order processing to ensure timely package delivery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Identifying these needs will help you determine the number of employees you should have to successfully meet your short- and long-term goals.<\/span><\/p>\n<h3><b>Know your staffing size<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ll want to know which roles to hire for, when to hire, how many employees should be on-site (if necessary), or whether your team should be fully remote. Of course, your staff size will be affected by several factors, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales revenue. Can you afford to hire and sustain additional staff? If not, then you can explore other avenues.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organization goals. What are your company\u2019s strategic business plans for the long term? What are the company objectives and what are the <a href=\"https:\/\/www.brightpearl.com\/retail-reporting-analytics\">key metrics<\/a> that can help you maintain an efficient staff structure?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Current staff. When you analyze current staff, do you see gaps that need to be filled? Are there employees nearing retirement, or maternity\/paternity leaves? Are they competent enough in their roles or do they need replacing?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expected business growth. If you&#8217;re planning on increasing product launches, you may require additional staff to keep things flowing smoothly.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Future staffing needs. Analyzing trends in turnover, maternity\/paternity leave, and retirement can help spot patterns in your staffing needs. Using historical data will help you determine when you need additional staff or when to downsize.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Since your business is mostly online, investing in new technology might help lower staffing needs due to automation and improved efficiencies. Essentially, your staffing needs will be dictated by the various aspects affecting your business.<\/span><\/p>\n<p><b>Determine your hiring needs<\/b><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re a midsize or large e-commerce brand, your HR team will handle employee hiring and training needs. Otherwise, you\u2019ll have to create time to find the right hires and train them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finding eCommerce specialists isn\u2019t going to be easy. First, you need to identify the talent gaps, determine your budget, create a job description and publish it. On top of that, you have the difficult task of finding a good quality hire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say your goal is to build up direct sales from your website. You\u2019ll reap more benefits if you hire someone with proven email marketing skills.<\/span><\/p>\n<p><b>Know what to do in-house and what to outsource<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Whenever an opportunity to cut costs presents itself, consider taking it. For example, hiring external UX pros to keep your website attractive and easy to navigate. Outsourcing shipping processes to <a href=\"https:\/\/www.brightpearl.com\/blog\/what-is-dropshipping\">dropshipping<\/a> service providers can also save you time and money.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building an effective e-commerce business requires a significant investment in human resources. Therefore, assess your processes and determine what and when to outsource or when to expand your team.<\/span><\/p>\n<h2>12 Tips for Building a Productive eCommerce Team<\/h2>\n<p><span style=\"font-weight: 400;\">With that in mind, here are some top tips to build an effective and productive ecommerce team.<\/span><\/p>\n<h3>1. Hire the Right People for the Right Roles<\/h3>\n<p><span style=\"font-weight: 400;\">First things first, your journey towards success starts by hiring the right people to fill the different roles in your company. You don\u2019t want to hire the wrong team to handle your social media marketing, for example.<\/span><\/p>\n<p><a href=\"https:\/\/datareportal.com\/reports\/digital-2022-july-global-statshot\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7989 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/social-media-activities.png\" alt=\"social media activities\" width=\"940\" height=\"542\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/social-media-activities.png 940w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/social-media-activities-300x173.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/social-media-activities-768x443.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/span><\/a><\/p>\n<p style=\"text-align: center;\">Source (datareportal.com)<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Keep in mind that if a customer encounters a negative experience on your mobile website, they are less likely to buy from your business in the future. Being a competitive industry, you don\u2019t have room for errors and subpar performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It doesn\u2019t matter where your employees are working from (on-site or remote), it pays to only hire experienced and skilled team members who are cut out for the job. On the same note, consider designing an efficient onboarding process that will help you quickly get a new team member up to speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you hire the right people for your ecommerce business?\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Define your brand culture and values. The first step is to examine your business and determine where you need an extra pair of hands. What does your business currently need the most? For instance, if you spend nearly 80 percent of your day shipping orders, that strongly suggests that you need to hire someone to optimize your <a href=\"https:\/\/www.brightpearl.com\/shipping-and-fulfillment-guide\">shipping process<\/a>. Alternatively, you may consider outsourcing to a third-party fulfillment service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a detailed job description that clearly communicates the job requirements. Come up with a recruiting strategy that includes details like what will determine success for a candidate. Remember to state the salary in the job description to set the pace for negotiations.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding the right people. When looking for someone to hire, referrals are your best friend. Consult with your friends who are running online businesses to see if you can find the right fit. However, just because a candidate comes highly recommended doesn\u2019t mean you shouldn&#8217;t do your due diligence. Interview them before making a decision.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prepare a well-structured interview. Consider using video chat to see the potential candidate in action. Involve current employees in the recruitment and hiring process to determine if the new hire is the best fit for your other team members. This provides stakeholders with the opportunity to offer feedback on the candidate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be on the lookout for red flags. People always post nice things about themselves, and not all of them are true. That\u2019s why you should watch out for redflags like poor preparation, a lack of interest in company goals and mission, a lack of transparency, too much self-talk, and so on.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct a background check to ensure that no serious redflags exist before bringing the new hire on board. You want to be sure you\u2019re making the right decision.<\/span><\/li>\n<\/ul>\n<h3>2. Provide Ongoing Training and Development<\/h3>\n<p><span style=\"font-weight: 400;\">Hiring the right team isn\u2019t enough. Continuous training and development is necessary to keep your business relevant to the ever-evolving business world. Offering your staff career growth opportunities prevents them from hitting the ceiling.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These could range from webinars, organizing networking dinners, or enrolling them in (online) certificate courses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These learning opportunities motivate your workers to stick around, on top of empowering them to keep excelling at their roles. Other incentives to consider include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitive compensation<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gym membership<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monetary rewards based on sales results<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.payscale.com\/content\/report\/2019-Compensation-Best-Practices-Report.pdf\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7991 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/recruting-and-retaining-employees.png\" alt=\"recruting and retaining employees\" width=\"940\" height=\"596\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/recruting-and-retaining-employees.png 940w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/recruting-and-retaining-employees-300x190.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/recruting-and-retaining-employees-768x487.png 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/><\/span><\/a><\/p>\n<p style=\"text-align: center;\">Source (payscale.com)<\/p>\n<p><span style=\"font-weight: 400;\">Remember, a happy team is a productive team, and investing in initiatives that interest them can be great motivators.<\/span><\/p>\n<h3><b>3. Build a Balanced Team<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When you&#8217;re building your ecommerce team, balance is key. While not easy to achieve, strive to balance between front-end and back-end expertise. As much as you have the best creative team, if there are delays in shipping out orders, you will lose consumers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, if your team helped create an outstanding website that\u2019s intuitive and well-functioning, but with poor marketing, people are less likely to find it. To ensure a sustainable business where all teams are working seamlessly, you must strike the right balance.<\/span><\/p>\n<h3><b>4. Develop a Culture of Trust<\/b><\/h3>\n<p><a href=\"https:\/\/workforceinstitute.org\/wp-content\/uploads\/2020\/12\/Trust-in-the-Modern-Workplace-Final.pdf\"><span style=\"font-weight: 400;\">Research by the Workforce Institute<\/span><\/a><span style=\"font-weight: 400;\"> highlights that 58 percent of employees say a lack of trust affects their career choices. If you want to build an efficient, engaged, and collaborative team, promote a culture of trust in the workplace.<\/span><\/p>\n<p><a href=\"https:\/\/workforceinstitute.org\/wp-content\/uploads\/2020\/12\/Trust-in-the-Modern-Workplace-Final.pdf\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7988 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/trust-impacts.png\" alt=\"trust impacts\" width=\"720\" height=\"114\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/trust-impacts.png 720w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/trust-impacts-300x48.png 300w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/><\/span><\/a><\/p>\n<p style=\"text-align: center;\">Source (workforceinstitute.org)<\/p>\n<p><span style=\"font-weight: 400;\">Building a team where trust thrives can be beneficial for your business:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employee loyalty and retention will increase<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Employee stress and burnout will be at a minimum<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You empower team members to make decisions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You\u2019ll see an increase in productivity and engagement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">But how do you build trust in the workplace?<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure there\u2019s psychological safety. Employees will feel more empowered if there\u2019s transparency and openness in expressing their opinions. When you create an environment that makes employees feel their insights matter and are appreciated, they will feel respected and like part of the team. In the end, they will become more engaged.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure transparent employee communications. A workplace that promotes more transparent communication allows team members to be more trustworthy and collaborative. It also promotes innovativeness and creativity.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share crucial company information with employees. An excellent way to show you value the support and contribution of team members is to share important company information, especially if it\u2019s affecting them. Making decisions on the side and sharing the results won\u2019t be seen as an inclusive move and might lead to resentment, or worse, an increase in turnover.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure your leadership is approachable. Good leadership has a positive impact on employee performance. A leader who motivates their team members, leads by example, listens to and acts on feedback, and has an open-door policy is more likely to build a culture of trust. As a leader, you must strive to get the best out of your team members and maintain a healthy employer-employee relationship.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adopt the employee-centric approach. A company that encourages open communication and feedback, provides psychological safety, and encourages innovation is more likely to win employees&#8217; trust than one that doesn\u2019t. An employee-centric approach puts the workforce\u2019s needs first and promotes the \u201chow will we achieve it together?\u201d mindset.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable efficient peer-to-peer communication. Promoting effective communication between workplace peers breeds a culture of mutually respectful relationships, which can boost engagement and productivity.<\/span><\/li>\n<\/ul>\n<h3>5. Set Clear Expectations and Measurable Goals<\/h3>\n<p><span style=\"font-weight: 400;\">Whether your team works from a central location or remotely, you need to streamline your operations. That\u2019s why you must set clear expectations for your entire team from the word go.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That way, each team member will know exactly what&#8217;s expected of them right from the start. What\u2019s more, the goals and expectations will establish the type of environment and conditions your team will be working under.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, let your workers know when to clock in and clock out, if you allow overtime (and the limit), when to communicate about sick days, and so on. If they are hourly employees, how many hours are they allowed to log per day?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider implementing a reliable <\/span><a href=\"https:\/\/traqq.com\/blog\/employee-time-tracking-clock-in-and-out-systems\/\"><span style=\"font-weight: 400;\">clock-in clock-out<\/span><\/a><span style=\"font-weight: 400;\"> system that will help you monitor employee attendance and let them know about the system. You want to know who\u2019s working and who\u2019s on vacation so you can manage workload more effectively to prevent some members from overworking.<\/span><\/p>\n<h3><b>6. Hire a Manager<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you let every team member be in charge, you can be sure to run into problems executing operations. Just like a physical store needs a manager, so does your ecommerce store. One of the first steps to ensuring an efficient and productive team is to appoint a manager to oversee all business operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Among other things, the manager will guide and direct your team and ensure proper utilization of resources. You don\u2019t have to hire a full-time manager or even a full-time team. Nevertheless, so long as you have a team, you\u2019ll need someone to supervise them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most importantly, define the specific responsibilities and roles of the manager, which include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managing your ecommerce team and their roles<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managing business communications, services, and processes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reporting to upper management<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Monitoring, analyzing, and improving <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/8-pro-hacks-to-skyrocket-your-e-commerce-sales-in-2022\"><span style=\"font-weight: 400;\">online sales strategies<\/span><\/a><\/li>\n<\/ul>\n<h3><b>7. Give Team Members Autonomy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Something creatives and specialists don\u2019t like is being bothered every other second. Constant monitoring and overly limited freedom in what they can do can affect their morale, which will negatively impact their productivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Trusting your team and having confidence in what they do will make life easier for everyone. Therefore, offer flexible scheduling and remote opportunities, and leverage remote monitoring solutions to track an individual\u2019s performance and activity levels.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, you picked the most qualified and experienced candidates during the hiring process. So, trust them to do their jobs.<\/span><\/p>\n<h3>8. Personalise Workflows for Maximum Productivity<\/h3>\n<p><span style=\"font-weight: 400;\">First, you need to understand the working habits of each team member. When are they the most productive? What are their strengths and weaknesses? Once you know this, work closely with them to personalize workflows in a way that maximizes their productivity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, to ensure efficient task management, prepare a list of tasks for the week beforehand for each team member. If you have large projects, break them into smaller chunks and distribute these tasks accordingly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can group tasks into milestones, prioritize the tasks by most important, and set deadlines. Creating a task management workflow for the entire week makes scheduling easy and reduces time wastage with decision-making.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to include coworkers in the decision-making process to keep everyone on the same page when it comes to task execution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Letting everyone work on what they do best and when they are at their best will ensure better collaboration and improved performance.<\/span><\/p>\n<h3><b>9. Leverage the Right Technology for Better Efficiency<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no doubt about the role of<\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/how-to-create-an-e-commerce-technology-stack-that-scales-your-business\"> <span style=\"font-weight: 400;\">technology in eCommerce<\/span><\/a><span style=\"font-weight: 400;\">. Data from <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1254788\/retail-site-device-visit-order-share-uk\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><span style=\"font-weight: 400;\"> shows that mobile phones accounted for 72 percent of retail site visits in the UK during the second quarter of 2022. 66 percent were used to make online shopping orders.<\/span><\/p>\n<p><a href=\"https:\/\/www.statista.com\/statistics\/1254788\/retail-site-device-visit-order-share-uk\/\"><span style=\"font-weight: 400;\"><img decoding=\"async\" class=\"alignnone size-full wp-image-7990 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/device-visit-percentage.png\" alt=\"device visit percentage\" width=\"573\" height=\"375\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/device-visit-percentage.png 573w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/11\/device-visit-percentage-300x196.png 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/span><\/a><\/p>\n<p style=\"text-align: center;\">Source (statista.com)<\/p>\n<p><span style=\"font-weight: 400;\">From streamlining workflows and managing payments to handling shipping orders, you don\u2019t have to do everything manually. Technology ensures you meet customer demands, satisfy their needs, and make timely deliveries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, the right software will make your and your employees&#8217; work more efficient and their life easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider a time tracking tool, for example. It allows you to track how your workers spend company time and monitor project progress and performance. Tracking time usage improves workflow visibility and offers insightful data that provides business intelligence that can help you make impactful decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another area where technology comes in handy is team collaboration. With remote work on the rise, technology helps ensure seamless digital collaboration. Using cloud storage services like Google Drive and project management systems like Asana, managers can easily connect with team members, assign tasks, and check on work progress in real-time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, an<\/span> <a href=\"\/inventory-management-system\"><span style=\"font-weight: 400;\">inventory management system<\/span><\/a><span style=\"font-weight: 400;\">\u00a0allows you to make omnichannel sales viable. Other types of technologies that have enabled ecommerce businesses to achieve such great success include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI (Artificial Intelligence), which helps personalize shoppers experience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Chatbots, which help provide services to customers 24\/7<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile payment services, which streamline payment processes for customers<\/span><\/li>\n<\/ul>\n<h3><b>10. Set Priorities and Keep Your Team Informed<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can promote streamlined workflows by setting up workday procedures, such as daily to-do tasks for each team member. This way, not only will you eliminate clutter in your employees\u2019 minds but also help them focus on the right priorities.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, time and resource wastage will be at a minimum and there won&#8217;t be delays. Sometimes, urgent requests may come in, and you might have to reassign tasks. Just be sure to clearly communicate changes on time and set reasonable deadlines.<\/span><\/p>\n<h3>11. Create Feedback Loops<\/h3>\n<p><span style=\"font-weight: 400;\">As a business owner, you know that listening to customer complaints and acting on them is critical to promoting business growth. The same goes for retaining employees and boosting engagement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.forbes.com\/sites\/carolinecenizalevine\/2021\/06\/23\/new-survey-shows-the-business-benefit-of-feeling-heard--5-ways-to-build-inclusive-teams\/?sh=374576ce5f0c\"><span style=\"font-weight: 400;\">Forbes<\/span><\/a><span style=\"font-weight: 400;\">, 74 percent of employees do their jobs more effectively when they feel heard. Overlooking employees can lead to disengagement and low productivity. Remember, employees play a crucial part in the business and if they are not happy, customers won&#8217;t be happy, and your business will suffer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, find strategies to empower your employees to feel heard. One efficient strategy is feedback, which goes both ways \u2013 you\u2019ll learn what processes don\u2019t work for your team and make some changes. Likewise, employees can learn from their mistakes and prevent possible misunderstandings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Be sure to actively listen to what your workers have to say as this makes them feel valued and important. If your team is remote, find the best communication channels like Slack or Microsoft Teams to empower them to share their opinions.<\/span><\/p>\n<h3><b>12. Reassess Your Work Processes and Business Needs<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As you scale, the number of people you\u2019ll need to run your eCommerce business will grow exponentially. Your business hiring needs will change depending on its scale and the products\/services you sell. A reliable HR management tool can save you valuable time that could be spent finding the right people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, you must reassess your work processes and discontinue those that don\u2019t work out well for your business. Remember to involve your employees when reviewing workflows and business operations before implementing any changes.<\/span><\/p>\n<h2><b>Wrapping Up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To manage and maintain an efficient e-commerce business, you must give it all the attention it needs. It all starts with a team you can trust and whose goals align with that of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Proper team management is just one of the many steps you\u2019ll take to set your ecommerce business up for success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to empower your eCommerce team to perform at their best? Brightpearl gives you the operational clarity and automation you need to eliminate bottlenecks, streamline workflows, and scale with confidence. <\/span><a href=\"https:\/\/www.brightpearl.com\/bookdemo\"><span style=\"font-weight: 400;\">Book a demo<\/span><\/a><span style=\"font-weight: 400;\"> to see how Brightpearl can supercharge your team\u2019s productivity.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Statista, retail e-commerce sales are projected to grow by 50 percent to hit approximately $7.4 trillion by 2025. With the number of digital buyers reaching over 2 billion in 2021, online shopping isn\u2019t slowing down anytime soon. Source (statista.com) When done right, an ecommerce business can be highly profitable and rewarding. However, not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":8034,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111,114],"tags":[],"class_list":["post-7993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-best-practices","category-market-insight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>12 Tips for Building an eCommerce Team That Drives Growth<\/title>\n<meta name=\"description\" content=\"Learn how to build a productive eCommerce team with the right structure, roles, and tools. 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