{"id":7958,"date":"2022-11-10T09:18:57","date_gmt":"2022-11-10T09:18:57","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=7958"},"modified":"2023-01-20T15:46:57","modified_gmt":"2023-01-20T15:46:57","slug":"knowing-your-ecommerce-customer-pain-points-and-how-to-fix-them","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/knowing-your-ecommerce-customer-pain-points-and-how-to-fix-them","title":{"rendered":"Knowing Your eCommerce Customer Pain Points and How to Fix Them"},"content":{"rendered":"

Thanks to rapid technological advancement and an evolving consumer market, more eCommerce stores are popping up by the day. It is no surprise that many gravitate towards buying online for convenience and comfort. Hence, the eCommerce outlook is promising, with eCommerce revenue expected to reach <\/span>$1.3 trillion by 2025<\/span><\/a>.<\/span><\/p>\n

However, competition is stiff as the eCommerce space expands. As an eCommerce business owner, you need to look beyond what is obvious to identify what can set you apart from the rest. Look for those deal breakers – your customers’ pain points. Knowing and resolving them is key to growing your business.<\/span><\/p>\n

Customer Pain Points Explained<\/span><\/h2>\n

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Online shopper conversion rate in the US 2021-2022 (Source: <\/span><\/i>Statista<\/span><\/i><\/a>)<\/span><\/i><\/p>\n

Despite the booming eCommerce industry, conversion rates in the US are still low. Many business owners tend to focus on their business’s pain points rather than the customers. Such oversight is costly as your customers\u2019 shopping experience becomes compromised; they take their business elsewhere.\u00a0\u00a0<\/span><\/p>\n

Customer pain points are typically problem areas and issues that your customers (existing and potential) face while shopping at your store. These pain points pose a barrier to a seamless customer experience and checkout completion. The customer intends to purchase but cannot because of these pain points.\u00a0<\/span><\/p>\n

Pain points vary depending on the individual, making it difficult to pinpoint and cater to all. However, you can still uncover your customers\u2019 pain points by putting yourself in their shoes. While knowing their pain points is the first step, resolving them and ensuring their ugly heads stay hidden is another. Here are some of the eCommerce customers\u2019 pain points and respective solutions:<\/span><\/p>\n

1. Sluggish Website<\/span><\/h2>\n

Would you wait for the product image and description to load for more than eight seconds? Your customers expect pages to load <\/span>within two seconds<\/span><\/a>! Many online stores sell similar products\/services. As such, people are spoilt for choice and bounce off stores until they reach one that registers blazing speeds.<\/span><\/p>\n

The same applies to your checkout process. Even when your buyer finds something they want, they abandon the cart immediately if the checkout process is complicated, tedious, and too long.\u00a0<\/span><\/p>\n

How to Fix<\/span><\/h3>\n

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Google PageSpeed Insights offer valuable performance information. (Source: <\/span><\/i>PageSpeed Insights<\/span><\/i><\/a>)<\/span><\/i><\/p>\n

Your eCommerce store must offer top-notch speeds and performance at all times. Many ways can help, and among them are:<\/span><\/p>\n