{"id":7884,"date":"2022-11-09T12:10:27","date_gmt":"2022-11-09T12:10:27","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=7884"},"modified":"2022-10-05T12:19:13","modified_gmt":"2022-10-05T12:19:13","slug":"outdoor-clothing-brand-passenger-is-gearing-up-for-global-expansion-as-it-named-one-of-the-uks-fastest-growing-online-companies","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/outdoor-clothing-brand-passenger-is-gearing-up-for-global-expansion-as-it-named-one-of-the-uks-fastest-growing-online-companies","title":{"rendered":"Outdoor clothing brand Passenger is gearing up for global expansion as it named one of the UK\u2019s fastest growing online companies"},"content":{"rendered":"

Outdoor clothing brand Passenger is gearing up for global expansion as its named one of the UK\u2019s fastest growing online companies<\/span><\/p>\n

The New Forest company – which plants a tree for every order sold – has seen sales more than quadruple from 2019 to \u00a311 million in 2021 as, driven on by pre-pandemic trends towards a healthier relationship with nature and outdoor wellbeing, travel lovers look for quality, sustainable clothing which lasts;<\/span><\/p>\n

Passenger<\/span><\/a> was founded ten years ago by Richard Sutcliffe and his wife Alexa, a former designer for Estee Lauder, who live close to the HQ in New Milton, Hampshire, with their five-year-old daughter River.<\/span><\/p>\n

Passenger is aiming for sales of \u00a3100 million over the next five years as sales boom in the UK as well as America, Germany and around the world<\/span><\/p>\n

It came third in the Lightning 50, a newly published list of the UK\u2019s fastest growing ecommerce brands created by<\/span> Brightpearl.<\/span><\/a><\/p>\n

Researchers tracked growth rates for hundreds of companies across England, Wales, Scotland and Northern Ireland.<\/span><\/p>\n

Sutcliffe, 39, said: \u201cWe are thrilled to be named one of the UK\u2019s fastest growing online brands by Brightpearl.<\/span><\/p>\n

\u201cIt is great that so many customers are coming to us from all over the world that share our love of escapism and outdoor living.<\/span><\/p>\n

\u201cWe are a responsible company which makes outdoor clothes which are great for everyday wear and enable you to get out for your own escapism where we all unplug to recharge in today\u2019s busy, always on world.<\/span><\/p>\n

\u201cWe realised early on that if we were going to build a brand based on sustainability and outdoor living then we had to give back more to the environment than we take and that has been rooted in our DNA from day one.<\/span><\/p>\n

\u201cA key part of our success has also been locking in our responsible values to our clothing, ensuring the best quality and delivering it at an accessible price.<\/span><\/p>\n

\u201cWe see a clear pathway towards sales of \u00a3100 million and don\u2019t feel we have maxed out the opportunity at all. There is so much more for us to do.\u201d<\/span><\/p>\n

Passenger is riding a movement that has seen sales of outdoor gear grow by 19% in Europe last year (source: IPSO 2022) and Passenger\u2019s best-sellers across men\u2019s and women\u2019s include outerwear, fleeces, and backpacks.<\/span><\/p>\n

The brand updates the number of trees it has planted every month on its website and it is up to 325,208 currently.<\/span><\/p>\n

It plants indigenous species and works with respected environmental partners all over the globe including in the rain forest in South America. They are currently funding the planting of fruit trees in Africa.<\/span><\/p>\n

Sutcliffe said: \u201cWe choose our partners quite carefully so that we are planting the right trees in the right places. We need to give a true voice to the customer. Every year there is a vast acreage of rain forest we are trying to protect and sustain.\u201d<\/span><\/p>\n

Being based in the New Forest has played a crucial part in the development of the brand\u2019s ethos, with trees and water in close proximity, reflecting the borderless appeal of two of nature\u2019s most awe inspiring features\u00a0<\/span><\/p>\n

Richard, having had the awareness that the business needed additional skills to realise its potential, in 2018 brought in business partners Justin Stone and Jon Lane, as Executive Chair and CEO respectivity, to help run the business.\u00a0<\/span><\/p>\n

\u00a0\u201cTogether we have transformed the business and built Passenger 2.0 that has enabled us to achieve Passenger\u2019s potential,\u201d explained Sutcliffe.<\/span><\/p>\n

Head count at Passenger is up to 25 and with a global sales footprint there are plans to open new warehouses all over the world as direct to consumer and wholesale sales grow, with international sales now accounting for 30% of total (up from 2% just 12 months ago).\u00a0\u00a0<\/span><\/p>\n

Passenger brought in Brightpearl to run its multi-channel retail operation earlier this year and help deliver on its plans for global expansion.<\/span><\/p>\n

Sutcliffe said: \u201cBrightpearl is allowing us to transition smoothly to a new level of growth.<\/span><\/p>\n

\u201cWe delivered over \u00a311 million as a direct to consumer business but we knew that we needed a platform component that would enable us to manage both wholesale and direct to consumer sales as well as future proof the business for our global expansion with stock in multiple locations.<\/span><\/p>\n

\u201cThat is where Brightpearl came in. We knew we needed to bring a solution to manage that and we knew we didn\u2019t have that in our existing tech stack.<\/span><\/p>\n

\u201cWe got Brightpearl live in just 80 days – faster than the planned 100 day implementation-\u00a0 and it has been working for us for two months and it has been terrific. It is managing our new warehouse<\/a> and it has really changed the way we run some of the key processes as a business and sorted out a couple of real pain points that we really needed to solve.\u201d<\/span><\/p>\n

To compile the Lightning 50, Brightpearl asked brands to submit annual growth figures from 2020 to 2021, with each brand ranked solely on its net growth percentage during that time frame.\u00a0<\/span><\/p>\n

The UK Lightning 50 top ten, what they sell and the recorded growth for each company are:<\/span><\/p>\n

1. Pinter (home brewing) – 626% growth<\/span><\/p>\n

2. Progress JJ (Jui Jitsu clothing) – 446%<\/p>\n

3. Passenger Clothing (fashionable clothing for travel lovers) – 362%<\/p>\n

4. Kick Game (sneakers and streetwear) – 353%<\/span><\/p>\n

5. Wild Cosmetic (deodorant redefined) – 322%\u00a0<\/span><\/p>\n

6. Naturecan (CBD products) – 220%<\/span><\/p>\n

7. Naturewall Group (slatted wood wall panels for homes) – 221%<\/span><\/p>\n

8. Centre of Excellence (life changing elearning) – 207%<\/span><\/p>\n

9. Tradeprices Bathrooms (bathroom fittings at discounted trade prices)\u00a0 – 175% <\/span><\/p>\n

10. Gym Plus Coffee (Quality hoodies for gym goers) – 169%<\/p>\n

The full Lightning 50 list can be found<\/span> here<\/span><\/a><\/p>\n

Last year\u2019s Lightning 50 <\/span>winner was another alcohol brand – Swansea pals Charlie Morgan, 26, and Jackson Quinn, 29, with their brand Au Vodka. The pair experienced skyrocketing growth and saw the friends make the Times Young Rich List and Au Vodka become a game changer within the alcohol industry.\u00a0<\/span><\/p>\n

Brightpearl CEO Derek O\u2019Carroll said: \u201c<\/span>When we consider the unpredictability and uncertainty of the last couple of years, from the pandemic, to the global supply chain<\/a> crisis, through to the skyrocketing costs brought on by the Ukraine war, high rates of inflation and increased cost-of-living, it\u2019s easy to paint a bleak picture for business.\u00a0<\/span><\/p>\n

\u201cThere can be no doubt that there are many obstacles for retailers to overcome. However, many have risen to this, and now the results are in, we can see that some firms aren\u2019t just showing resilience – they are absolutely thriving, despite the difficult circumstances. When we look behind the data, there\u2019s a combination of factors for that success, primarily driven by people and the innovative, data-driven technologies they are using that allow them to react quickly to the challenges they face.\u00a0<\/span><\/p>\n

\u201cIt\u2019s fantastic to once again be able to celebrate and recognise the hard work that has gone into this growth, and I\u2019d like to congratulate everyone who made it into the Lightning 50 list.\u201d<\/span><\/p>\n

\u00a0Andrew Busby, a global industry analyst\u00a0 in retail, said: \u201c<\/span>The pandemic and subsequent lockdowns gave rise to a whole new genre of eCommerce entrepreneurs. What is interesting looking at the Brightpearl Lightning 50 is that the fastest growing eCommerce brands are not necessarily household names.<\/span><\/p>\n

\u201cHowever, one thing characterises them, they know their market and their customer and they have a laser-like focus on delivering for them.\u00a0<\/span><\/p>\n

\u201cIt\u2019s brilliant but actually no real surprise that the UK now dominates ecommerce. The UK has been at the forefront of eCommerce innovation and growth and it doesn\u2019t show any sign of letting up post-pandemic.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Outdoor clothing brand Passenger is gearing up for global expansion as its named one of the UK\u2019s fastest growing online companies The New Forest company – which plants a tree for every order sold – has seen sales more than quadruple from 2019 to \u00a311 million in 2021 as, driven on by pre-pandemic trends towards […]<\/p>\n","protected":false},"author":17,"featured_media":7886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nOutdoor clothing brand Passenger is gearing up for global expansion as it named one of the UK\u2019s fastest growing online companies - Brightpearl<\/title>\n<meta name=\"description\" content=\"Outdoor clothing brand Passenger is gearing up for global expansion as its named one of the UK\u2019s fastest growing online companies The New Forest company -\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/outdoor-clothing-brand-passenger-is-gearing-up-for-global-expansion-as-it-named-one-of-the-uks-fastest-growing-online-companies\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Outdoor clothing brand Passenger is gearing up for global expansion as it named one of the UK\u2019s fastest growing online companies\" \/>\n<meta property=\"og:description\" content=\"Outdoor clothing brand Passenger is gearing up for global expansion as its named one of the UK\u2019s fastest growing online companies The New Forest company -\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brightpearl.com\/blog\/outdoor-clothing-brand-passenger-is-gearing-up-for-global-expansion-as-it-named-one-of-the-uks-fastest-growing-online-companies\" \/>\n<meta property=\"og:site_name\" content=\"Brightpearl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrightpearlHQ\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-09T12:10:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/10\/Pass.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:site\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Hook\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/outdoor-clothing-brand-passenger-is-gearing-up-for-global-expansion-as-it-named-one-of-the-uks-fastest-growing-online-companies\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/outdoor-clothing-brand-passenger-is-gearing-up-for-global-expansion-as-it-named-one-of-the-uks-fastest-growing-online-companies\",\"name\":\"Outdoor clothing brand Passenger is gearing up for global expansion as it named one of the UK\u2019s fastest growing online companies - 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