{"id":7833,"date":"2022-09-20T10:43:38","date_gmt":"2022-09-20T10:43:38","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=7833"},"modified":"2023-03-31T13:28:26","modified_gmt":"2023-03-31T13:28:26","slug":"3-things-every-online-retailer-must-automate-before-peak-season-hits","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/3-things-every-online-retailer-must-automate-before-peak-season-hits","title":{"rendered":"3 Things Every Online Retailer MUST Automate Before Peak Season Hits"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It\u2019s supposed to be the most wonderful time of the year \u2013\u00a0but if you\u2019re an e-commerce retailer, it\u2019s more like the <\/span><i><span style=\"font-weight: 400;\">most<\/span><\/i><span style=\"font-weight: 400;\"> stressful.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From organizing staff rotas and planning promotions through to ordering <a href=\"https:\/\/www.brightpearl.com\/inventory-management-system\">inventory<\/a> and managing suppliers, the average merchant\u2019s to-do list for peak season is longer than Santa\u2019s \u2013 without any magic elves to help out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This year will be especially challenging, with rising costs, ongoing supply issues, unpredictable consumer behavior and market fluctuations all taking their toll.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the world\u2019s most successful retailers have a trick up their sleeve that helps them navigate their busiest and most challenging periods without breaking a sweat \u2013\u00a0<\/span><a href=\"\/retail-workflow-automation\"><span style=\"font-weight: 400;\">automation<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By automating key post-purchase workflows, merchants can eliminate the most draining and time-consuming manual tasks and save valuable time, which can then be reinvested in more important things, like boosting customer loyalty or adding new sales channels.\u00a0<\/span><\/p>\n<p><strong>Why automate?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The benefits of automation are clear: brands that use Brightpearl\u2019s <\/span><a href=\"\/retail-workflow-automation\"><span style=\"font-weight: 400;\">Automation Engine<\/span><\/a><span style=\"font-weight: 400;\">\u2026\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">save two months every year, on average<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">cut labor costs in half<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">reduce human errors by 60%<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, while around four in 10 brands already use automation, some have yet to realize what a game changer it can be at peak season (and all year round).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our <\/span><span style=\"font-weight: 400;\">research<\/span><span style=\"font-weight: 400;\"> shows despite 54% of retailers struggling with festive demand, almost half (45%) don\u2019t use automation to process orders. And last peak season (2021), most businesses focussed their budget and time on increasing their workforce and extending delivery timescales but just 12% in the UK and 13% in the US thought to automate their order fulfillment workflows.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To succeed this year, that has to change \u2013 the opportunity to automate has to be grabbed with both hands.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like the sound of offloading tedious tasks but unsure where to start? Let us make it easy for you.<\/span><\/p>\n<p><b>Here are the top three things you should automate ahead of this peak season:\u00a0<\/b><\/p>\n<h3><span style=\"font-weight: 400;\">1. Order fulfillment<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When you get an influx of orders during peak season, getting them out of the door in a timely way can require an all hands on deck approach. But what if there simply aren\u2019t enough hands to go on the deck!?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Brightpearl\u2019s research, labor shortages were one of the top 10 challenges faced by retailers last busy season \u2013\u00a0and experts predict similar staffing struggles this year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retailers must reduce their reliance on humans in large parts of the <a href=\"https:\/\/www.brightpearl.com\/warehouse-management-system\">warehouse<\/a>, while still ensuring that orders are picked and packed efficiently, safely and productively. How? Using <\/span><a href=\"https:\/\/www.brightpearl.com\/retail-workflow-automation\"><span style=\"font-weight: 400;\">automation<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With automated order fulfillment workflows, you can get more orders out faster during peak season. Conditions can be set based on a huge range of factors so that orders are processed in the best way \u2013\u00a0including an order&#8217;s stock allocation status, payment status, <a href=\"https:\/\/www.brightpearl.com\/sales-channel-strategy\">sales channel<\/a> and product type.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dispatch notes can be automatically printed, customer emails can be automatically sent and stock levels can be automatically updated. Even complex orders can be easily <\/span><span style=\"font-weight: 400;\">automated<\/span><span style=\"font-weight: 400;\"> with options to enable partial fulfillment, trigger order splitting and use alternative warehouses depending on inventory availability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have inventory across multiple warehouses. boost efficiency by routing orders to the best warehouse depending on factors including destination and content \u2013 reducing delivery costs and boosting delivery timescales.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">The automation impact:\u00a0<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less reliance on human resources<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More orders processed in less time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Major cost savings<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">The retailer view:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Appliance parts specialist Snap Supply saves 60 hours per week on order entry alone and the business is 3x more profitable since using Brightpearl\u2019s <\/span><a href=\"\/retail-workflow-automation\"><span style=\"font-weight: 400;\">Automation Engine<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Nick Ernst, the brand\u2019s Co-founder, says: <\/span><i><span style=\"font-weight: 400;\">\u201cIt previously took about 10 minutes to manually process an order. Now, we can process 50 orders in that time. And because we\u2019ve saved so much time, we\u2019ve been able to improve our <a href=\"https:\/\/www.brightpearl.com\/blog\/10-top-tips-for-providing-world-class-customer-service\">customer service<\/a>.\u201d<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">2. Shipping\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Speedy shipping is a top priority for customers &#8211; especially during peak season. The <\/span><a href=\"https:\/\/landingcube.com\/amazon-statistics\/\"><span style=\"font-weight: 400;\">number one reason<\/span><\/a><span style=\"font-weight: 400;\"> consumers choose to shop on <a href=\"https:\/\/www.brightpearl.com\/best-amazon-inventory-management-software\">Amazon<\/a> is for fast, free shipping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means retailers that want to stand a chance against giants like Amazon have to streamline and speed up their shipping processes as much as possible. The best and easiest way to do that is by using automation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With a powerful <\/span><span style=\"font-weight: 400;\">Automation Engine<\/span><span style=\"font-weight: 400;\">, merchants can automatically select a shipping carrier depending on the price, weight, or quantity of products \u2013 ensuring the most cost-effective shipping method is always used.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Custom automation rules can be set up to ship items in different ways depending on the sales channel they were bought on. Automated, channel-specific templates for packing notes can be set up and international orders can be flagged for additional attention or customization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automation can ensure <a href=\"https:\/\/www.brightpearl.com\/blog\/what-is-dropshipping\">dropshipping<\/a> and back ordering run like clockwork \u2013\u00a0you can automatically create and send <a href=\"https:\/\/www.brightpearl.com\/best-pos-system\">POs<\/a> to dropshippers, or ship goods to your warehouse if it\u2019s a back order.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automation workflows can even be configured to send orders using FBA (Fulfilled by Amazon), ensuring accurate requests are sent to avoid errors and fees.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">The automation impact:\u00a0<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faster shipping<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cheaper shipping<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More reliable shipping<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">The retailer view:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Cable and connector supplier trueCABLE saves 40 hours every month since automating its workflows.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Jessica Floyd, the brand\u2019s VP of Marketing &amp; Business Development, says: <\/span><i><span style=\"font-weight: 400;\">\u201cAutomation really is magic! There are so many areas of the business we no longer need to think about or touch. It means we can remain lean as an organization, despite our growth.\u201d<\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\">3. Customer comms<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The secret to turning first-time festive customers into all-year-round fans of your brand is to provide outstanding customer service \u2013 and that means nailing your communications.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modern consumers want to be kept in the loop at every stage of their buying journey. They want to know their order has been placed, they want to know when it\u2019s on its way and they certainly want to know if there\u2019s any kind of issue or delay.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without automation, maintaining such high levels of communication at the busiest time of the year is virtually impossible. Even employing a team of customer service agents to provide comms isn\u2019t foolproof \u2013\u00a0human errors get made, training is required to keep comms quality high and sickness or absence inevitably throws a spanner in the works.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Automating your post-purchase comms is the solution. With a powerful <\/span><span style=\"font-weight: 400;\">Automation Engine<\/span><span style=\"font-weight: 400;\"> on your side, you can keep customers informed based on real-time sales data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Need to send an invoice for a new order? Do it automatically.\u00a0 Want to let a customer know their back order is on its way? Do it automatically. Need to apologize to customers about a delay? Do it automatically.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simply set bespoke rules (don\u2019t worry, you don\u2019t need to do any coding) to automate the communications that matter most to your business \u2013 and your customers.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">The automation impact:\u00a0<\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Happier, more loyal customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Time saved<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Errors avoided<\/span><\/li>\n<\/ul>\n<h4><span style=\"font-weight: 400;\">The retailer view:\u00a0<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Fetish clothing brand Honour saves more than 100 hours every month thanks to Brightpearl\u2019s <\/span><span style=\"font-weight: 400;\">automation functionality<\/span><span style=\"font-weight: 400;\">. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Joe Xuereb, Director at Honour, says: \u201cWe now automate all of our invoices, orders and shipping processes and we\u2019ve seen a major impact on the speed and efficiency of our operation, while transforming our customer service. We\u2019re really, really pleased!\u201d<\/span><span style=\"font-weight: 400;\">Conclusion: Automate to accumulate this peak season<\/span><\/p>\n<p><a href=\"\/retail-workflow-automation\"><span style=\"font-weight: 400;\">Automating retail workflows<\/span><\/a><span style=\"font-weight: 400;\"> allows merchants to take a \u2018hands-off\u2019 approach to everything from order processing to shipping and customer comms \u2013\u00a0all of which play a pivotal role in ensuring peak season success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It allows retailers to add speed to their fulfillment, so items can get out of the door quickly, even during the holiday rush. It can save money, eliminate frustrating and costly errors and boost customer satisfaction. It\u2019s a massive time saver and reduces the reliance on manual, human-led processes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During a peak season plagued by market uncertainty, retailers will need to automate if they want to accumulate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Learn more about Brightpearl\u2019s powerful Automation Engine (and book a free demo) <\/span><a href=\"\/bookdemo\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s supposed to be the most wonderful time of the year \u2013\u00a0but if you\u2019re an e-commerce retailer, it\u2019s more like the most stressful.\u00a0 From organizing staff rotas and planning promotions through to ordering inventory and managing suppliers, the average merchant\u2019s to-do list for peak season is longer than Santa\u2019s \u2013 without any magic elves to [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":7834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - 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