{"id":7699,"date":"2022-08-31T20:35:04","date_gmt":"2022-08-31T20:35:04","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=7699"},"modified":"2024-11-28T16:42:08","modified_gmt":"2024-11-28T16:42:08","slug":"6-ecommerce-marketing-trends-to-grow-your-small-business-in-2022-beyond","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/6-ecommerce-marketing-trends-to-grow-your-small-business-in-2022-beyond","title":{"rendered":"6 eCommerce Marketing Trends to Grow Your Small Business in 2022 & Beyond"},"content":{"rendered":"

Global retail eCommerce sales are <\/span>expected to reach over $5.54 trillion<\/span><\/a> by the end of 2022. With the popularity of eCommerce rising exponentially, there\u2019s no better time to set up your small business for eCommerce success.<\/span><\/p>\n

To help business owners navigate the current eCommerce landscape, we\u2019ve identified 6 exciting eCommerce innovations making a significant impact on the industry this year. From digital shopping and eCommerce websites to the rise of social commerce and digital payment options, here are 6 eCommerce marketing trends to grow your small business in 2022 and beyond.\u00a0<\/span><\/p>\n

What is eCommerce marketing?<\/b><\/h2>\n

E-commerce marketing allows businesses to sell and promote their products and services online. It can be done through search engines, <\/span>social media, and email marketing<\/span><\/a>. Basically, eCommerce marketing is a way of selling your products anywhere your target audience spends their time online.\u00a0<\/span><\/p>\n

What are the benefits of eCommerce for small businesses?<\/b><\/h2>\n

Pretty much every small business can know ways how to make a website<\/a>, a newsletter, and has spent time and money on search engine optimization, social media marketing, and even online advertising. But eCommerce is still a relatively untapped resource for many businesses. It\u2019s been known to increase sales, profits, reach, customer sentiment, and so much more! Here are some of the main benefits of eCommerce for small businesses.<\/span><\/p>\n

Brand awareness<\/b><\/h3>\n

One of the most obvious benefits of eCommerce is increased brand awareness. When you expand your brick-and-mortar operation online, you can use the power of social media \u2013 where a lot of people are spending their time \u2013 to promote it.<\/span><\/p>\n

\"Brand<\/p>\n

Source:(Accenture.com)<\/span><\/p>\n

 <\/p>\n

According to a recent <\/span>social media eCommerce study by Accenture<\/span><\/a>, shopping on social media is expected to grow more than three times faster than traditional sales methods by 2025. This shows that people are prioritizing eCommerce, and if your business isn\u2019t making the most of it, you\u2019re going to find yourself buried by the competition.\u00a0<\/span><\/p>\n

Low cost & minimal maintenance\u00a0<\/b><\/h3>\n

Another advantage of eCommerce is that it eliminates the need for physical stores \u2013 which are infinitely more expensive to run \u2013 and allows you to focus on your core business. While you\u2019re able to access an exponential pool of customers around the world, you can do so at a much more affordable cost.<\/span><\/p>\n

Accessibility and availability\u00a0<\/b><\/h3>\n

We mentioned accessing customers globally, which for some small businesses can be an ultimate growth goal. Making your products available to anyone, anywhere is one of the biggest benefits of an eCommerce store, and staying up to date with current trends will help your sales skyrocket year after year. One way to keep up with current trends without investing money is to utilize print-on-demand dropshipping<\/a> services. With print-on-demand, you don’t have to keep stock or worry about <\/span>unsold inventory<\/span><\/a>, which is excellent if you want to update your product catalog frequently and fast.<\/span><\/p>\n

Yet another benefit of eCommerce is that your business will run 24\/7\/365 which, of course, is impossible to do with a brick-and-mortar operation. You don\u2019t need to be actively selling to individuals, either. You can let your marketing, your AI, and your eCommerce shop do most of the work.<\/span><\/p>\n

Increased business reach<\/b><\/h3>\n

The longer your business is visible online, the more customers you will be able to reach and accrue. Of course, having a rotating selection of new and exciting products is a great way to keep people talking, and investing in new ideas could prove quite beneficial in the long-run.\u00a0<\/span><\/p>\n

The increasing number of people searching for products and services through social media has become a big selling point for many eCommerce businesses. And through the right strategy and the proper implementation of trends, you can start attracting more potential customers.<\/span><\/p>\n

6 Exciting eCommerce Trends for 2022<\/b><\/h2>\n

Learning, understanding, and implementing<\/span> eCommerce trends<\/span><\/a> is a great way for any small business to level up and break through to the next level of growth. Here\u2019s a breakdown of some of the most exciting ways you can increase profits by embracing the latest eCommerce trends.\u00a0<\/span><\/p>\n