{"id":7254,"date":"2022-04-15T12:10:37","date_gmt":"2022-04-15T12:10:37","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=7254"},"modified":"2022-11-14T09:49:22","modified_gmt":"2022-11-14T09:49:22","slug":"13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers","title":{"rendered":"13 Ways to Integrate Email Marketing and Social Media to Bring in New Customers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Have you ever thought about why some brands stand out so well in marketing? How are they everywhere, not missing a single opportunity to be heard by their audience?<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7263 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/How-to-stand-out.gif\" alt=\"How to stand out\" width=\"220\" height=\"160\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Well, it\u2019s not rocket science. You can do this too!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The secret sauce lies in bringing together the most powerful marketing channels\u2014emails and social media.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media marketing works best to reach a new audience, while email marketing works best to nurture and maintain a healthy relationship with your existing clients and customers. When combined, they make the perfect strategy to target and re-target for various marketing campaigns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The most successful brands know this, and combine email marketing and social media to create an amazing customer experience. However, many brands still don\u2019t have an understanding of this or fail to bring their marketing efforts together effectively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When marketing teams are divided, communication breaks down, making it very hard to integrate new initiatives. This will ultimately lead you to a dead-end where you will no longer be able to reach out to new customers. And we all know how important it is to gain new customers and sales in the business realm.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To save you from such a catastrophic situation, we have come up with the best ways to unify your marketing efforts and provide the best of both worlds to keep your existing customers happy and your customer base growing!\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Benefits of Integrating Email and Social Media Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In order to nail a marketing strategy, you first need to understand it thoroughly\u2014what it is and what you\u2019re going to get out of it. So, let\u2019s have a quick look at the benefits of integrating email and\u00a0<a class=\"c-link\" tabindex=\"-1\" href=\"http:\/\/www.socialpilot.co\/social-media-marketing-tools\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"http:\/\/www.socialpilot.co\/social-media-marketing-tools\" data-sk=\"tooltip_parent\" data-remove-tab-index=\"true\">social media marketing tools<\/a>\u00a0before proceeding further.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Boost your marketing metrics:\u00a0<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Most brands focus primarily on <a href=\"https:\/\/www.activecampaign.com\/email-marketing\">email marketing<\/a> only, missing out on other opportunities that can arise from it. For example, encouraging a visitor to share a landing page on social media with followers after being directed to it from an email.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Incorporating social media marketing with email marketing will not only increase your chances of content being shared, but also increase your <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/what-is-conversion-rate-optimization-and-its-importance-for-online-business-success\"><span style=\"font-weight: 400;\">conversion rates<\/span><\/a><span style=\"font-weight: 400;\"> and sales\u2014in other words, boosting your overall marketing metrics.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Grow your subscribers\u2019 list:<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your email subscription list is not growing, then combining emails and social media can certainly help you reach out to a larger audience to publicize and drive people to your subscription list. This also holds true for growing your social media follower list.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is probably one of the best ways to see growth on each platform. You may start by posting about newsletters and other content available via marketing emails on social media platforms and invite your followers to subscribe. Similarly, embedding your social profiles into your emails so anyone can find, like, and follow your brand is a simple way to get quick wins.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Provide options to your audience:<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The people who follow and like your brand may have different schedules, lifestyles, and preferences. Some may be more active on social media, while others might check their emails more frequently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your audience has a choice when you integrate email and social media marketing. They get to choose where they want to interact with you, this makes it more convenient for them and benefits you as well.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">More tailored experience:<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Knowing more about your audience will help provide a better experience, increasing your chances to convert them. And social media makes this easier for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can derive useful data about the people on your list and their preferences. This will help you create emails tailored specially for them around what might interest them, or to send rewards and exclusive offers you know they\u2019ll appreciate.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\">\n<h3><span style=\"font-weight: 400;\">Amplify the reach of your messages:<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The more, the merrier! Being active across multiple channels will amplify your reach to a wider audience and keep them informed about new ventures, promotions, and offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With email marketing and social media marketing both by your side, you get to increase your reach and have better chances of being heard by your leads and customers.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How to Integrate Email Marketing and Social Media Marketing<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Marketing Rule of Seven says that it takes at least seven interactions with a brand before a consumer decides to make a purchase. Your brand&#8217;s presence across multiple channels can increase the chances of your success and improve customer experience by making it more likely you meet that rule of seven threshold.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s look at some of the smart ways to integrate email marketing and social media that improve your marketing efforts:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Maintain consistency:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">First of all, you need to bring your marketing efforts in sync. You most likely already have an email marketing <a href=\"https:\/\/www.brightpearl.com\/blog\/retail-calendar\">calendar<\/a>. But, does it communicate with your social media team on a regular basis? Or are they utilizing a separate calendar to which you may not have access?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This isn&#8217;t a far-fetched thought; teams frequently wind up repeating their work simply because they aren&#8217;t connected to one another. For example, the social media team may have developed a holiday calendar but don\u2019t share it with the wider marketing team to assist with email efforts and vice versa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Integrated calendars are fantastic for keeping everyone on the same page and aware of when campaigns begin and end. This makes it easier for teams to collaborate, promote initiatives, and meet deadlines without disagreement.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Uploading subscribers lists to social networks:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Uploading your subscribers list to social platforms like Facebook, LinkedIn, or Twitter associates each subscriber with their email address.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This connection helps you know a little more about the interests and preferences of your customer base. It also gives you additional channels through which you can engage with your customers and target them with ads.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Use social media to grow your email list:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Leverage the power of social media to grow your email list. Encourage your social media followers to sign up for your email list using call-to-action (CTA) buttons on your posts and different social media accounts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can turn your Facebook CTA button into a sign-up button for, say, newsletters. It&#8217;s easy to set up and a quick way to get your users on your mailing list.\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"size-full wp-image-7259 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/email-list.png\" alt=\"email list\" width=\"512\" height=\"284\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/email-list.png 512w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/email-list-300x166.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Instagram also lets you convert your followers into customers. With a business profile with more than 10k followers or by using Instagram in-built ads opportunities, you get to use the CTA buttons such as \u201csubscribe\u201d as a swipe up in your Instagram feed posts and Stories. These CTA buttons lead your followers to a sign-up page or any landing page of your choice.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You can also use CTAs on Twitter to lead your audience to your signup page.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">4. Add social media icons in your email templates:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Adding social media icon buttons to your emails is another great way for integrating email and social media. This can boost your email click-through rate, <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/ways-to-create-brand-ambasssadors-of-your-customers\"><span style=\"font-weight: 400;\">increase your brand&#8217;s visibility<\/span><\/a><span style=\"font-weight: 400;\">, raise credibility, and grow your fanbase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Marketers and sales representatives typically insert social symbols at the very top or very bottom of an email. These buttons allow your subscribers to effortlessly contact you via numerous social media channels, as well as follow your business and engage with your content there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also include a few lines urging them to follow you there and indicating what benefits they get by joining you on social media.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-7260 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/email-templates.jpg\" alt=\"email templates\" width=\"600\" height=\"910\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/email-templates.jpg 600w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/email-templates-198x300.jpg 198w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">5. Create a social group for VIP email subscribers:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Fear of missing out is something we all experience sometimes, and this anxiety might benefit your business. By creating a private group on Facebook, you can take advantage of the human desire to stay connected to what others are doing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How do such private groups operate? As an example, you may specify that only individuals who refer their friends to your email list will be able to join the Facebook group. Alternatively, you might simply invite all of your prospects and make them feel special.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One fascinating aspect of this concept is the ability to form a VIP group to improve engagement and organic reach. Because closed groups have no or very little spam and more relevant content that interests the audience, they are more popular.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">6. Launch email marketing campaigns to promote social media pages:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using an <\/span><a href=\"https:\/\/www.saleshandy.com\/blog\/email-sequence-softwares\/\"><span style=\"font-weight: 400;\">email sequence<\/span><\/a><span style=\"font-weight: 400;\"> to promote your social media platforms might help you increase your social reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These campaigns don&#8217;t have to be complicated, and can simply be aimed at highlighting the additional benefits your subscribers get by following you on your social media. This method is excellent for increasing the number of people who follow you.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7257 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Social-swing.png\" alt=\"Social swing\" width=\"480\" height=\"628\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Social-swing.png 480w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Social-swing-229x300.png 229w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/p>\n<p><b>Tip: <\/b><span style=\"font-weight: 400;\">Before sending out your email campaigns, make sure to clean and verify your email lists. Using an <\/span><a href=\"https:\/\/clearout.io\/\"><span style=\"font-weight: 400;\">email verifier<\/span><\/a><span style=\"font-weight: 400;\"> to do so will maximize the results of your campaigns.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">7. Use sign-up forms on your Facebook page:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In addition to the CTA on your Facebook page, you can also embed a sign-up form. You can do this by designing the sign-up form with an HTML app and placing it in a suitable location on your page.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-7262 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Facebook-Page.png\" alt=\"Facebook Page\" width=\"499\" height=\"500\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Facebook-Page.png 499w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Facebook-Page-300x300.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Facebook-Page-150x150.png 150w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Facebook-Page-140x140.png 140w\" sizes=\"(max-width: 499px) 100vw, 499px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Offer enticing incentives to get people to sign up for your newsletter. For example, you can provide exclusive content to your subscribers or draw their attention to something like &#8220;special offers for the first 100 subscribers.&#8221;<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">8. Social sharing through emails:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Email marketing campaigns encourage your subscribers to click on your CTAs. Even if you have a large enough email list that gives good conversion rates, creating emails for social sharing can broaden the reach of your message and lead to better outcomes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By utilizing the social sharing strategy, you will be able to make your emails shareable while increasing visibility and conversion rates. You gain access to your subscribers&#8217; details when you allow them to share your email content with their peers. This also improves cost-effectiveness.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-7266 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Social-sharing.png\" alt=\"Social sharing\" width=\"1000\" height=\"505\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Social-sharing.png 1000w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Social-sharing-300x152.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Social-sharing-768x388.png 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">9. Direct subscriptions from Instagram:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram is a great platform for businesses. Compared to other channels, Instagram has more potential to drive the highest amount of traffic.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-7258 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Direct-subscriptions.jpg\" alt=\"Direct subscriptions\" width=\"828\" height=\"557\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Direct-subscriptions.jpg 828w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Direct-subscriptions-300x202.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Direct-subscriptions-768x517.jpg 768w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The platform allows you to include links in your bio to direct your audience to your landing page.\u00a0 Use your posts to talk about why they should subscribe to your newsletter and what they will get out of it. This will assist you in growing your email subscriber base.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">10. Reward-based referral marketing strategy:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Encourage your customers to &#8220;like&#8221; and &#8220;share&#8221; your brand&#8217;s social media pages, and get their friends and family to do the same. In exchange, you can provide them with something of value, such as special discounts, early access to sales, or reward points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can ask your customers to share their referral codes with their friends and colleagues via email and social media.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-7265 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Reward-based-referral.png\" alt=\"Reward-based referral\" width=\"663\" height=\"847\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Reward-based-referral.png 663w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Reward-based-referral-235x300.png 235w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">11. Embed live social media feed in your emails:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Embedding live social media feeds in emails is another effective strategy to combine emails and social media. You can incorporate live feeds from Twitter, Instagram, and other sites into your emails.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the recipient opens the email, this feed gets automatically updated. For instance, if you send an email on Friday and the recipient opens it on Monday, the live feed will retrieve the most recent data and the recipient will be able to see the most recent posts on Monday.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By clicking on the feed, the subscriber will be redirected to the relevant social media account, which is also a wonderful approach to gain more organic followers and engagement on your social media profile.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-7261 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Embed-live.jpg\" alt=\"Embed live\" width=\"425\" height=\"1600\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Embed-live.jpg 425w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Embed-live-80x300.jpg 80w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Embed-live-272x1024.jpg 272w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Embed-live-408x1536.jpg 408w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">12. Using social media ads to retarget your email subscribers:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using tailored adverts may be the most effective way to ensure a multichannel marketing strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use the data from your email subscribers who open your emails to retarget them with advertising on social media platforms. This opens up the possibility of engaging with potential leads, thereby making your strategy far more feasible.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">13. Launch contests and giveaways:<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People love contests and gifts. It&#8217;s not only a terrific technique to increase interaction, but it also aids in the growth of your email list. It only requires the correct mix of design, messaging, call-to-action, and awards.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-7264 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Launch-contests.png\" alt=\"Launch contests\" width=\"378\" height=\"458\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Launch-contests.png 378w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/Launch-contests-248x300.png 248w\" sizes=\"(max-width: 378px) 100vw, 378px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">People will soon sign up for your newsletter in order to have a good chance of winning the contest. When it comes to social media, there is no limit to your originality, so feel free to test out your ideas. To acquire some inspiration, you may always research some amazing work done by other brands.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Next steps<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The above are some of the most effective ways to integrate emails and social media and gain more customers while delivering a <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/industry-roundtable-how-to-diversify-your-sales-channels\"><span style=\"font-weight: 400;\">multichannel experience<\/span><\/a><span style=\"font-weight: 400;\"> to the existing ones. These tips and strategies can boost your customer lifecycle, sales, and marketing endeavors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s now your turn to apply these integration strategies and achieve the best of both worlds!<\/span><\/p>\n<p><em>Contributed by:<\/em><\/p>\n<p><strong>Aastha Shaw<\/strong> is immersed in creating &amp; developing content at Clearout &amp; <a href=\"http:\/\/clearoutphone.io\">ClearoutPhone<\/a> SaaS tools used for finding emails, email verification &amp; Phone validation. She has been creating content for websites, blogs, and videos for marketing. You can reach out and connect with Aastha on <a href=\"https:\/\/in.linkedin.com\/in\/aastha-shaw\">LinkedIn<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever thought about why some brands stand out so well in marketing? How are they everywhere, not missing a single opportunity to be heard by their audience? Well, it\u2019s not rocket science. You can do this too! The secret sauce lies in bringing together the most powerful marketing channels\u2014emails and social media. Social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113,114],"tags":[],"class_list":["post-7254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service","category-market-insight"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>13 Ways to Integrate Email Marketing and Social Media to Bring in New Customers - Brightpearl<\/title>\n<meta name=\"description\" content=\"Have you ever thought about why some brands stand out so well in marketing? How are they everywhere, not missing a single opportunity to be heard by their\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"13 Ways to Integrate Email Marketing and Social Media to Bring in New Customers\" \/>\n<meta property=\"og:description\" content=\"Have you ever thought about why some brands stand out so well in marketing? How are they everywhere, not missing a single opportunity to be heard by their\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brightpearl.com\/blog\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers\" \/>\n<meta property=\"og:site_name\" content=\"Brightpearl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrightpearlHQ\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-15T12:10:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-14T09:49:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/timothy-hales-bennett-OwvRB-M3GwE-unsplash-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:site\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Aastha Shaw\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers\",\"name\":\"13 Ways to Integrate Email Marketing and Social Media to Bring in New Customers - Brightpearl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/timothy-hales-bennett-OwvRB-M3GwE-unsplash-scaled.jpg\",\"datePublished\":\"2022-04-15T12:10:37+00:00\",\"dateModified\":\"2022-11-14T09:49:22+00:00\",\"description\":\"Have you ever thought about why some brands stand out so well in marketing? How are they everywhere, not missing a single opportunity to be heard by their\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers#primaryimage\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/timothy-hales-bennett-OwvRB-M3GwE-unsplash-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2022\\\/05\\\/timothy-hales-bennett-OwvRB-M3GwE-unsplash-scaled.jpg\",\"width\":2560,\"height\":1920,\"caption\":\"Close up of mobile phone with facebook app next to laptop\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brightpearl.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Service\",\"item\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/category\\\/customer-service\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"13 Ways to Integrate Email Marketing and Social Media to Bring in New Customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/\",\"name\":\"Brightpearl\",\"description\":\"Retail-tailored Digital Operations Platform\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brightpearl.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#organization\",\"name\":\"Brightpearl\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Brightpearl\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BrightpearlHQ\",\"https:\\\/\\\/x.com\\\/BrightpearlHQ\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/brightpearl\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/brightpearldocs\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"13 Ways to Integrate Email Marketing and Social Media to Bring in New Customers - Brightpearl","description":"Have you ever thought about why some brands stand out so well in marketing? How are they everywhere, not missing a single opportunity to be heard by their","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brightpearl.com\/blog\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers","og_locale":"en_US","og_type":"article","og_title":"13 Ways to Integrate Email Marketing and Social Media to Bring in New Customers","og_description":"Have you ever thought about why some brands stand out so well in marketing? How are they everywhere, not missing a single opportunity to be heard by their","og_url":"https:\/\/www.brightpearl.com\/blog\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers","og_site_name":"Brightpearl","article_publisher":"https:\/\/www.facebook.com\/BrightpearlHQ","article_published_time":"2022-04-15T12:10:37+00:00","article_modified_time":"2022-11-14T09:49:22+00:00","og_image":[{"width":2560,"height":1920,"url":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/timothy-hales-bennett-OwvRB-M3GwE-unsplash-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@BrightpearlHQ","twitter_site":"@BrightpearlHQ","twitter_misc":{"Written by":"Aastha Shaw","Est. reading time":"12 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.brightpearl.com\/blog\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers","url":"https:\/\/www.brightpearl.com\/blog\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers","name":"13 Ways to Integrate Email Marketing and Social Media to Bring in New Customers - Brightpearl","isPartOf":{"@id":"https:\/\/www.brightpearl.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brightpearl.com\/blog\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers#primaryimage"},"image":{"@id":"https:\/\/www.brightpearl.com\/blog\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers#primaryimage"},"thumbnailUrl":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/timothy-hales-bennett-OwvRB-M3GwE-unsplash-scaled.jpg","datePublished":"2022-04-15T12:10:37+00:00","dateModified":"2022-11-14T09:49:22+00:00","description":"Have you ever thought about why some brands stand out so well in marketing? How are they everywhere, not missing a single opportunity to be heard by their","breadcrumb":{"@id":"https:\/\/www.brightpearl.com\/blog\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brightpearl.com\/blog\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brightpearl.com\/blog\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers#primaryimage","url":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/timothy-hales-bennett-OwvRB-M3GwE-unsplash-scaled.jpg","contentUrl":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2022\/05\/timothy-hales-bennett-OwvRB-M3GwE-unsplash-scaled.jpg","width":2560,"height":1920,"caption":"Close up of mobile phone with facebook app next to laptop"},{"@type":"BreadcrumbList","@id":"https:\/\/www.brightpearl.com\/blog\/13-ways-to-integrate-email-marketing-and-social-media-to-bring-in-new-customers#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brightpearl.com\/"},{"@type":"ListItem","position":2,"name":"Customer Service","item":"https:\/\/www.brightpearl.com\/blog\/category\/customer-service"},{"@type":"ListItem","position":3,"name":"13 Ways to Integrate Email Marketing and Social Media to Bring in New Customers"}]},{"@type":"WebSite","@id":"https:\/\/www.brightpearl.com\/#website","url":"https:\/\/www.brightpearl.com\/","name":"Brightpearl","description":"Retail-tailored Digital Operations Platform","publisher":{"@id":"https:\/\/www.brightpearl.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brightpearl.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.brightpearl.com\/#organization","name":"Brightpearl","url":"https:\/\/www.brightpearl.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brightpearl.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/cropped-favicon.png","contentUrl":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/cropped-favicon.png","width":512,"height":512,"caption":"Brightpearl"},"image":{"@id":"https:\/\/www.brightpearl.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BrightpearlHQ","https:\/\/x.com\/BrightpearlHQ","https:\/\/www.linkedin.com\/company\/brightpearl\/","https:\/\/www.youtube.com\/user\/brightpearldocs"]}]}},"_links":{"self":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/posts\/7254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/comments?post=7254"}],"version-history":[{"count":0,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/posts\/7254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/media\/7267"}],"wp:attachment":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/media?parent=7254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/categories?post=7254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/tags?post=7254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}