{"id":7164,"date":"2022-05-03T11:49:35","date_gmt":"2022-05-03T11:49:35","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=7164"},"modified":"2023-10-13T15:05:10","modified_gmt":"2023-10-13T15:05:10","slug":"bitesize-breakdown-e-commerce-growth-hacking-takeaways-from-biscuiteers","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/bitesize-breakdown-e-commerce-growth-hacking-takeaways-from-biscuiteers","title":{"rendered":"Bitesize Breakdown: E-Commerce Growth Hacking Takeaways from Biscuiteers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Brightpearl\u2019s <a href=\"https:\/\/www.brightpearl.com\/lightning-50-podcast\">Lightning 50 E-Commerce Growth Hacking<\/a> podcast, hosted by Caroline Baldwin, gets under the hood of highly successful e-commerce brands to discover the key technologies they are using to power growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In series 1, episode 3<\/span><span style=\"font-weight: 400;\">, we caught up with <\/span><a href=\"https:\/\/www.biscuiteers.com\/\"><span style=\"font-weight: 400;\">Biscuiteers Baking Company<\/span><\/a><span style=\"font-weight: 400;\">, an <\/span><span style=\"font-weight: 400;\">online handmade biscuit company. Founded in 2007, Biscuiteers\u2019 luxury products are currently stocked in John Lewis, Selfridges, Harrods and Fortnum &amp; Mason. The company has also collaborated on bespoke biscuits for the likes of Mulberry, Boden and Burberry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the podcast, the brand\u2019s Sales and Marketing Director, Lauren Juster, shared tons of fascinating insight into how the brand achieved a whopping 197% growth during 2019\/20 <\/span><span style=\"font-weight: 400;\">\u00a0and ranked in 32nd place on the Brightpearl Lightning 50. She also revealed <\/span><span style=\"font-weight: 400;\">how the business plans to maintain high levels of growth going forwards, and how tech plays into that strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the highlights from the transcript\u2026<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cAlthough our bricks-and-mortar stores have helped us expand the brand, Google is the high street of the world, and it gives you the ability to scale. E-commerce is at the heart of our business and it\u2019s where we see our future growth.\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cOne of the challenges for us has been getting all our data in one place. Having various spreadsheets along with multiple apps and tools wasn\u2019t working for us. It was creating lots of inefficiencies &#8211; we were spending time looking for stats to inform decisions we wanted to make quickly. Linking up systems [via Brightpearl] has been fantastic &#8211; it\u2019s so important for scaling.\u201d<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cWe knew we couldn\u2019t handle another Christmas like the crazy one we had in 2020 without a centralized system in place. We made a conscious decision to find a partner to work with to centralize all our operations. We implemented <\/span><a href=\"https:\/\/www.brightpearl.com\/\"><span style=\"font-weight: 400;\">Brightpearl<\/span><\/a><span style=\"font-weight: 400;\"> in just three months. The key was doing it during our down period in the summer months.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cSocial media has been a key listening tool for us &#8211; you don\u2019t have to go far for customers to give their input. Talking to your customers is a great way to be sure you are creating something people actually want to buy.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cIt\u2019s super exciting to rank on the Brightpearl Lightning 50 &#8211; having the recognition off the back of such a challenging year feels extra special. The Lightning 50 is chock full of exciting brands so to be in their company is the cherry on top &#8211; we\u2019re really chuffed.\u201d<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Want to hear more of what Lauren had to say? Catch up with <a href=\"https:\/\/www.buzzsprout.com\/1928733\/episodes\/10332374\">the full episode<\/a>, and subscribe to upcoming ones, <a href=\"https:\/\/www.brightpearl.com\/lightning-50-podcast\">here<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brightpearl\u2019s Lightning 50 E-Commerce Growth Hacking podcast, hosted by Caroline Baldwin, gets under the hood of highly successful e-commerce brands to discover the key technologies they are using to power growth.\u00a0 In series 1, episode 3, we caught up with Biscuiteers Baking Company, an online handmade biscuit company. Founded in 2007, Biscuiteers\u2019 luxury products are [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":7165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-7164","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bitesize Breakdown: E-Commerce Growth Hacking Takeaways from Biscuiteers - Brightpearl<\/title>\n<meta name=\"description\" content=\"Get Valuable E-commerce Growth Hacking Insights from Biscuiteers. 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