{"id":6862,"date":"2022-04-12T12:13:12","date_gmt":"2022-04-12T12:13:12","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=6862"},"modified":"2025-04-15T19:51:24","modified_gmt":"2025-04-15T19:51:24","slug":"riding-the-waves-to-success-10-inspiring-stories-of-retailers-who-tackled-the-challenges-rapid-growth-during-a-pandemic","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/riding-the-waves-to-success-10-inspiring-stories-of-retailers-who-tackled-the-challenges-rapid-growth-during-a-pandemic","title":{"rendered":"Riding the Waves To Success: 10 Inspiring Stories Of Retailers Who Tackled The Challenges Rapid Growth During a Pandemic"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Seeing an enterprise through periods of rapid growth is no small feat, and naturally at Brightpearl we hear incredible accounts from founders and teams about their event-ridden roads to success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read on for 10 enlightening retail stories from fast-growing e-commerce businesses who made bold decisions when the growth journey got tough during the pandemic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All of the merchants below progressed their business from a simple idea to a thriving, profitable brand using a combo of creative problem-solving, smart technology investments, and unflinching faith in their brilliant products\u2026<\/span><\/p>\n<h2><a href=\"https:\/\/www.brightpearl.com\/customer-stories\/snow-cosmetics\"><b>Snow Cosmetics<\/b><\/a><\/h2>\n<h2><b>Taking a single SKU to A-list backed mega brand &#8211; with $100M turnover and 90% YOY growth<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Best known for its transformative teeth whitening kits, oral cosmetics brand Snow catapulted to fame in America after big-name stars such as Kim Kardashian and Chris Pratt started backing the brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But even without its celeb endorsement, the business was destined for phenomenal success. Launched in 2017 with just one SKU and a powerful vision to innovate the stagnant oral cosmetics industry, Snow quickly secured retail placements at America\u2019s biggest stores, including BestBuy, Bed, Bath &amp; Beyond and Walgreens, and was soon seeing incredible <\/span><b>90% YOY growth and $100M turnover.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When pandemic sales sent Snow\u2019s systems into override, the team signed up with Brightpearl to transform its unsustainable manual processes. The brand claims Brightpearl has saved them from hiring tens of extra staff and is using the saved resources towards international expansion.<\/span><\/p>\n<p><b>\u201cThere are 7 billion people in the world with teeth and we\u2019re on a mission to reach as many of them as we can, and to continue to innovate as we do so.\u201d <\/b><span style=\"font-weight: 400;\">Trevor Martin, Vice President of Operations, Snow<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Get the full details of Snow\u2019s success story <\/span><a href=\"https:\/\/www.brightpearl.com\/customer-stories\/snow-cosmetics\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Furniturebox<\/b><\/h2>\n<h2><b>Turning a serendipitous shipping error into a winning growth strategy\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As two entrepreneurial teenagers with an eye for a gap in the market, Monty and Dan gave up their university degrees to pursue their company, <\/span><a href=\"https:\/\/www.furniturebox.co.uk\/\"><span style=\"font-weight: 400;\">Furniturebox<\/span><\/a><span style=\"font-weight: 400;\">\u2019s mission: delivering fairly priced, high-quality furniture to customers in super-quick time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to its service-focused culture and great products, the company quickly became a much-loved furniture provider, leading them to open a bigger <a href=\"https:\/\/www.brightpearl.com\/warehouse-management-system\">warehouse<\/a> space and sign up with Brightpearl to streamline and automate their complex, multi-channel operations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furniturebox considers itself \u2018a tech brand that sells furniture\u2019 &#8211; after all, it was its perfect choice of tech stack that meant they could handle an immense boost in sales that would have them named the<\/span><a href=\"https:\/\/www.business-live.co.uk\/retail-consumer\/wiltshire-furniture-business-tops-list-21685526\"><span style=\"font-weight: 400;\"> fastest-growing retailer in the South West of England<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A serendipitous shipping error meant Furniturebox received a surplus of stock at the start of 2020, which at first they weren\u2019t sure what to do with. When the pandemic hit and sales inevitably spiked, their cool-headed use of Brightpearl\u2019s <\/span><a href=\"https:\/\/www.brightpearl.com\/inventory-planning\"><span style=\"font-weight: 400;\">Inventory Planner<\/span><\/a><span style=\"font-weight: 400;\"> tool meant they could smartly distribute their piles of extra stock, and achieve an <\/span><b>insane YOY growth rate of 267%.<\/b><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since then, Furniturebox has continued to grow, expanding its team from 22 to 37 staff, doubling its product range, opening a second office, and making plans to branch into the US.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read the full <\/span><a href=\"https:\/\/www.brightpearl.com\/customer-stories\/furniture-box\"><span style=\"font-weight: 400;\">Furniturebox success story<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Cyberjammies<\/b><\/h2>\n<h2><b>Meeting demand for the year we lived in pyjamas &#8211; and trebling growth rate<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Cyberjammies started business in the early 2000s as an online-only nightwear retailer (hence the name). Thanks to the popularity of its high-quality, ethically made pyjamas, the much-loved brand now not only operates via its successful web store but with leading UK retailers John Lewis, Next and Very.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even before the pandemic sales boom that sent demand for comfy loungewear soaring, the Cyberjammies brand was going from strength to strength and making impressive 50% growth YOY.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When the pandemic hit, the business thankfully already had Brightpearl\u2019s scalable, built-for-retail operations platform in place, and had implemented 3PL for with a bigger warehouse. That challenging year and ever since, Cyberjammies has been fully equipped to maintain service levels under pressure and <\/span><b>treble its revenue <\/b><span style=\"font-weight: 400;\">with<\/span><b> immense growth of 372%.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Read <\/span><a href=\"https:\/\/www.brightpearl.com\/customer-stories\/cyberjammies\"><span style=\"font-weight: 400;\">the full story<\/span><\/a><span style=\"font-weight: 400;\"> about how CyberJammies became the UK\u2019s fastest-growing fashion brand.<\/span><\/p>\n<h2><a href=\"https:\/\/www.brightpearl.com\/customer-stories\/bells-of-steel\"><b>Bells of Steel<\/b><\/a><\/h2>\n<h2><b>Activating full-scale mode in times of struggle &#8211; to grow from $3M to $15M in only 18 months<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">When weightlifter Kaevon Khoozani was turned down by a string of corporate jobs, he went all guns blazing into his e-commerce side hustle: selling Olympic-style strength-training equipment. This one-man venture became the successful fitness brand, <\/span><a href=\"https:\/\/www.bellsofsteel.com\/\"><span style=\"font-weight: 400;\">Bells of Steel<\/span><\/a><span style=\"font-weight: 400;\">, which, thanks to the popularity of its at-home gym kits, maintained steady profits for Khoozani for a decade.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was when pandemic-fuelled demand for fitness equipment caused a <\/span><a href=\"https:\/\/www.nytimes.com\/2020\/06\/09\/nyregion\/kettlebells-in-stock.html\"><span style=\"font-weight: 400;\">national kettlebell shortage<\/span><\/a><span style=\"font-weight: 400;\">, that the small team at Bells of Steel were overwhelmed and processes began to break.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Abandoning the prospect of selling his company, Khoozani instead took the brave risk to rapidly scale &#8211; hiring 39 staff, opening a bigger warehouse and uplevelling his operational infrastructure with Brightpearl. It was a series of big moves that paid off &#8211; Bells of Steel was fully equipped to<\/span><b> grow 400% in 18 months<\/b><span style=\"font-weight: 400;\">, and the company went<\/span><b> from $3M in revenue to $15M.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Read the <a href=\"https:\/\/www.brightpearl.com\/customer-stories\/bells-of-steel\">full story<\/a> of how Kaevon Khoozani grew his fitness brand, Bells of Steel.\u00a0<\/span><\/p>\n<h2><b>Snap Supply<\/b><\/h2>\n<h2><b>Dropping a bulky, big name ERP and trebling profits as a result<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Brothers Nick and Shawn Ernst began <\/span><a href=\"https:\/\/snap.parts\/\"><span style=\"font-weight: 400;\">Snap Supply<\/span><\/a><span style=\"font-weight: 400;\"> by selling repair parts on <a href=\"https:\/\/www.brightpearl.com\/best-amazon-inventory-management-software\">Amazon<\/a> and eBay during their lunch breaks &#8211; and it became one of the most highly respected appliance parts suppliers in the American midwest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The road to success didn\u2019t come without obstacles, however &#8211; as the Snap Supply team experienced the logistical nightmare that often comes with rapid scaling. The company chose Brightpearl as an improvement on their existing ERP, Microsoft Navision &#8211; which was slowing them down significantly with reams of manual data entry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since doing so, the company has gone from strength to strength &#8211; <\/span><b>growing at 5\u201310% per month<\/b><span style=\"font-weight: 400;\"> since implementation and amazingly, <\/span><b>trebling their profits<\/b><span style=\"font-weight: 400;\"> &#8211; as well as <\/span><b>saving an incredible 240 hours a month <\/b><span style=\"font-weight: 400;\">formerly spent on manual processes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read the full <\/span><a href=\"https:\/\/www.brightpearl.com\/customer-stories\/snap-supply\"><span style=\"font-weight: 400;\">SnapSupply case study<\/span><\/a><span style=\"font-weight: 400;\"> to discover how the brand<\/span><b> trebled their profits<\/b><span style=\"font-weight: 400;\"> with Brightpearl.<\/span><\/p>\n<h2><b>CoolBlades<\/b><\/h2>\n<h2><b>Having a flexible operating system in place during the DIY haircut flux &#8211; leading brand to grow 600%<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">With 30 years of combined expertise in the hair and beauty industry, <\/span><a href=\"https:\/\/www.coolblades.co.uk\/\"><span style=\"font-weight: 400;\">CoolBlades<\/span><\/a><span style=\"font-weight: 400;\"> was started by a husband and wife team, Julie and Brian, who would pop into salons to sharpen scissors. Now it\u2019s one of the biggest online providers of professional-level hair care tools, selling kit to salons and businesses such as Hob, Sack and Toni &amp; Guy, nationwide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The retailer wasn\u2019t primarily a direct-to-consumer brand &#8211; until the pandemic, that is &#8211; when hair salons and physical stores closed their doors, and consumers and stylists had nowhere to turn for DIY grooming tools but online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No one could have foreseen a boom in DIY haircuts, but though the staff at CoolBlades were hugely under pressure when their channels flooded with orders, they were prepared. Having set up with Brightpearl in 2017, CoolBlades had the means to skillfully keep stock of their most popular products &#8211; including their Kobe Carbon Barber Comb which saw a 760% increase in orders &#8211; and sustainably maintain a<\/span><b> phenomenal 600% growth rate <\/b><span style=\"font-weight: 400;\">in a single year.\u00a0<\/span><\/p>\n<p><b>\u201cWe had a great technology partner in Brightpearl that we could rely on to help us ramp up our operations to meet expectations. It has been an enormous challenge, and, at times, a fraught and chaotic experience, but ultimately it\u2019s been a successful one and for that, we\u2019re hugely thankful.\u201d <\/b><span style=\"font-weight: 400;\">Rupert Hughes, E-Commerce Director at CoolBlades<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read<\/span> <a href=\"https:\/\/www.brightpearl.com\/customer-stories\/coolblades\"><span style=\"font-weight: 400;\">the full story<\/span><\/a><span style=\"font-weight: 400;\"> about how CoolBlades achieved phenomenal success.<\/span><\/p>\n<h2><b>Run Gum<\/b><\/h2>\n<h2><b>Attracting big name wholesalers with a single product &#8211; and seeing a boost in sales <\/b><\/h2>\n<p><a href=\"https:\/\/rungum.com\/\"><span style=\"font-weight: 400;\">Run Gum<\/span><\/a><span style=\"font-weight: 400;\"> was the brainchild of 2x Olympic track runner Nick Symmonds, who wanted an alternative to harsh, caffeinated drinks to boost his running performance. He took his idea to a gum manufacturer, and the finished product received such glowing feedback from fellow runners that he took the venture online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within a year, Run Gum became one of the only thriving e-commerce brands dedicated solely to \u2018Performance Gum\u2019 &#8211; and proved so popular that it caught the interest of mammoth retail stores, Target and Walmart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seeing impressive<\/span><b> 50% YOY growth <\/b><span style=\"font-weight: 400;\">and rapid expansion of their channels both online and offline, Run Gum signed up with Brightpearl to manage their huge wholesale order processes and to streamline their siloed, spreadsheet-stuffed manual systems.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With their newly connected infrastructure, they were able to manage a pivot to online during the stressful pandemic months &#8211; and even sustained a boost in sales when the gum industry saw a 25% overall decrease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read about how Nick Symmonds paced his way to success with the full <\/span><a href=\"https:\/\/www.brightpearl.com\/customer-stories\/run-gum\"><span style=\"font-weight: 400;\">Run Gum customer story<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><b>Fairfax &amp; Favor<\/b><\/h2>\n<h2><b>Bucking the luxury sector decline with 300% YOY increase &#8211; thanks to competitive Next Day delivery option<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Luxury footwear brand Fairfax &amp; Favor combines the middle names of co-founders, Marcus and Felix &#8211; two childhood friends who piled all of their funds into their rural-inspired, leather boots and shoes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The premium lifestyle brand has since become a galloping success, with celeb fans such as TV sports legend Clare Balding and the GB Equestrian team &#8211; but Fairfax &amp; Favor has seen its fair share of challenges on the route to rapid growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After implementing Brightpearl to transform its problematic warehouse and <a href=\"https:\/\/www.brightpearl.com\/inventory-management-system\">inventory<\/a> operations, the brand has been going from strength-to-strength ever since.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The merchant\u2019s supercharged processes meant that even during the pandemic, when the luxury sector overall took a 60% dip &#8211; <\/span><a href=\"https:\/\/www.fairfaxandfavor.com\/\"><span style=\"font-weight: 400;\">Fairfax &amp; Favor<\/span><\/a><span style=\"font-weight: 400;\"> managed to buck the downward trend.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a period when so few online retailers were able to deliver quickly, the brand\u2019s Brightpearl powered Next Day <a href=\"https:\/\/www.brightpearl.com\/delivery-strategy\">Delivery strategy<\/a> ended up giving them the edge &#8211; and the retailer was able to meet demand for an incredible <\/span><b>300% increase in sales.\u00a0<\/b><\/p>\n<p><b>\u201cWe [were] delivering 99% of orders as next day delivery during the pandemic \u2013 with less staff. Brightpearl has been essential to our continued success.\u201d <\/b><span style=\"font-weight: 400;\">Rob Cooper, Head of Operations at Fairfax &amp; Favor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read the <\/span><a href=\"https:\/\/www.brightpearl.com\/customer-stories\/fairfax-favor-case-study\"><span style=\"font-weight: 400;\">full case study<\/span><\/a><span style=\"font-weight: 400;\"> about how Fairfax &amp; Favor came to be named one of the fastest-growing e-retailers in the UK.<\/span><\/p>\n<h2><b>Goose &amp; Gander<\/b><\/h2>\n<h2><b>An 80 day Brightpearl implementation leads brand to boost operations speed by 500%<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Launched in 2013, Goose &amp; Gander is a UK-based fashion brand owned by co-founders Olly and Maz &#8211; childhood sweethearts who had a bold vision for a commercial, unisex clothing line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The business started out with a local high street store &#8211; but it wasn\u2019t long before the couple realised that operating as a direct-to-consumer e-commerce outfit was the way to go, so pivoted to selling exclusively via their Shopify Plus website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As success was swift and the orders piled in, the team quickly lost control of their processes, especially with a distinct lack of visibility in their inventory. After a couple of nightmare scenarios with unsuitable ERP solutions, Goose &amp; Gander opted for Brightpearl\u2019s made-for-retail operating solution and were set up<\/span><b> in only 80 days.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The retailer\u2019s formerly time-heavy <\/span><b>order processing<\/b> <b>workflows are now 500% faster,<\/b><span style=\"font-weight: 400;\"> meaning items are out the door in record time, and, with the time saved on clunky manual processes, the forward-thinking clothing brand is set to dominate the unisex fashion space.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read the full story on how <\/span><a href=\"https:\/\/www.brightpearl.com\/customer-stories\/goose-gander\"><span style=\"font-weight: 400;\">Goose &amp; Gander<\/span><\/a><span style=\"font-weight: 400;\"> completely overhauled their problematic manual systems.<\/span><\/p>\n<h2><b>Lords &amp; Labradors<\/b><\/h2>\n<h2><b>Ditching 80% of its clunky manual systems to meet puppy-buying boom\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Provider of unique pet goodies such as an iconic doggie Chesterfield, the Lincolnshire-based \u2018pet department store\u2019 <\/span><a href=\"https:\/\/www.lordsandlabradors.co.uk\/\"><span style=\"font-weight: 400;\">Lords &amp; Labradors<\/span><\/a><span style=\"font-weight: 400;\"> has specialised in beautiful pet bedding and furniture since 2013. With success that led to growing from 14 to 44 members of staff and gaining celebrity endorsement from Made In Chelsea stars, the brand had exploded and was seeing <\/span><b>100% YOY growth.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The merchant reached a crossroads during the pandemic\u2019s puppy boom, however, as the surge in sales almost overwhelmed the small team. Held up by their time-intensive manual workflows &#8211; which included a copy-pasting address system and manually sticking labels to packages &#8211; the merchant signed up with Brightpearl\u2019s flexible retail operating system and <\/span><b>automated an immense 80% of their operations<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only did this enable the pet retailer to meet the colossal demand in sales, it saved a nifty <\/span><b>35 hours a month<\/b><span style=\"font-weight: 400;\"> for the team to dedicate to further growth.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To see how Lords &amp; Labradors became top dog, read <\/span><a href=\"https:\/\/www.brightpearl.com\/customer-stories\/lords-and-labradors\"><span style=\"font-weight: 400;\">their full story<\/span><\/a><span style=\"font-weight: 400;\"> here.<\/span><\/p>\n<h2><b>See how Brightpearl can help your business grow fearlessly with a <\/b><a href=\"http:\/\/brightpearl.com\/bookdemo\"><b>free demo<\/b><\/a><b>.\u00a0<\/b><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Seeing an enterprise through periods of rapid growth is no small feat, and naturally at Brightpearl we hear incredible accounts from founders and teams about their event-ridden roads to success.\u00a0 Read on for 10 enlightening retail stories from fast-growing e-commerce businesses who made bold decisions when the growth journey got tough during the pandemic.\u00a0 All [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":6863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-6862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - 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