{"id":6716,"date":"2022-02-28T10:37:15","date_gmt":"2022-02-28T10:37:15","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=6716"},"modified":"2022-06-30T11:12:40","modified_gmt":"2022-06-30T11:12:40","slug":"shopify-customer-wolverson-fitness-is-leader-of-the-pack-thanks-to-powerlift-from-brightpearl","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/shopify-customer-wolverson-fitness-is-leader-of-the-pack-thanks-to-powerlift-from-brightpearl","title":{"rendered":"Shopify Customer Wolverson Fitness is Leader of the Pack Thanks to Powerlift From Brightpearl"},"content":{"rendered":"

This month we’ll be highlighting a range of customers who are benefiting from the epic combination of Brightpearl and Shopify.<\/p>\n

Today, we’re spotlighting Wolverson Fitness<\/span><\/a>.<\/p>\n

The West Midlands, UK-based fitness equipment company, specializes in designing and producing quality functional fitness equipment. It\u2019s also the business behind the BISON brand of lifting equipment and the official distributor in the UK and Ireland for all Assault Fitness products.\u00a0<\/span><\/p>\n

Powered by two <\/span>Shopify<\/span><\/a> websites, the business has swiftly secured a huge, loyal following of home-based fitness enthusiasts, independent gyms and personal trainers across the UK – splitting its sales 50\/50 across consumer and commercial markets.\u00a0<\/span><\/p>\n

From the very beginning, Brightpearl has been the right tool to support the ways modern consumers want to shop – and that\u2019s more true now than ever<\/i><\/b>\u00a0– Jason McCarthy, MD, Wolverson Fitness<\/b><\/p><\/blockquote>\n

Just like in the fashion and toy markets, the fitness world is dominated by trends.<\/span><\/p>\n

Being able to hunt down the \u2018next big thing\u2019 before anyone else is one of the secrets to success for modern fitness retailers – and it\u2019s something which <\/span>Wolverson Fitness<\/span><\/a> has proven to be a winner at ever since launching in 2009.\u00a0<\/span><\/p>\n

Core strength from Brightpearl<\/strong><\/p>\n

However, rapid scaling and immense popularity always comes at a cost.<\/span><\/p>\n

Without a <\/span>robust operations system<\/span><\/a> in place, the e-commerce brand was weighed down by time-consuming manual processes and fighting against day-to-day issues, including stock over-selling and platforms that didn\u2019t communicate with each other.\u00a0<\/span><\/p>\n

Then, in 2016, they joined the <\/span>Brightpearl<\/span><\/a> family – and embraced a built-for-retail operation system that added instant core strength to its operations.\u00a0<\/span><\/p>\n

\u201cWe looked at traditional ERPs and other systems but they all seemed archaic in comparison to Brightpearl,\u201d said Wolverson Fitness MD Jason McCarthy.\u00a0<\/span><\/p>\n

\u201cThere were lots of individual platforms that didn\u2019t talk to each other but we needed a composable tech stack that brought everything together – and Brightpearl was the only provider that could deliver.<\/span><\/p>\n

\u201cIt ticked every box and became an instant central source of truth for us, boosting productivity by 300%.\u00a0<\/span><\/p>\n

\u201cPlus, <\/span>implementation<\/span><\/a> was smooth and speedy – it took four months and was arranged to coincide with our move to a new warehouse<\/a>.\u201d<\/span><\/p>\n

Free to flex its e-commerce muscle<\/strong><\/p>\n

One of the biggest benefits of signing up to Brightpearl has been gaining access to the <\/span>Automation Engine<\/span><\/a> which saves the average customer <\/span>two months every year<\/b> – and in the case of Wolverson Fitness, saves a full time member of staff.\u00a0<\/span><\/p>\n

Wolverson\u2019s Sales Manager Jordan Hill said: \u201cWe previously employed someone full time to do the manual tasks associated with order fulfilment, such as printing labels and data entry. Now, Brightpearl <\/span>automates<\/span><\/a> the whole process – saving us a full-time hire plus around 40 hours a month.\u00a0<\/strong><\/span><\/p>\n

\u201cThe native, immediate <\/span>integration with Shopify<\/span><\/a> is also a huge plus. Brightpearl \u2018talks\u2019 to Shopify in real time, and has eradicated the human errors and overselling which had previously caused us issues.\u00a0<\/span><\/p>\n

\u201cBeing able to set automation rules to meet our unique needs has also been invaluable when we have experienced spikes in sales – such as during the pandemic when gyms shut and lockdown kicked in.\u00a0<\/span><\/p>\n

\u201cBrightpearl allows us to easily create bundles, manage stock and quickly upscale when we need to.<\/span><\/p>\n

\u201cThere\u2019s no way we could have handled the challenges of the last couple of years without it.\u201d<\/span><\/p>\n

Cutting-edge features to grow on your own terms<\/strong><\/p>\n

Brightpearl\u2019s market-leading <\/span>real time analytics and insight<\/span><\/a> have also proven to be game-changing for Wolverson Fitness.\u00a0<\/span><\/p>\n

\u201cBrightpearl\u2019s features empower us to make better, data-driven decisions,\u201d added Jason.\u00a0<\/span><\/p>\n

\u201cWe can accurately forecast demand and see analytics at-a-glance, as well as in granular detail.\u00a0<\/span><\/p>\n

\u201cI love that I can be sitting on a beach, anywhere in the world, and I can login to my Brightpearl dashboard and instantly see real-time reports across our accounts and sales, so I can know whether anything needs my attention.\u201d<\/span><\/p>\n

On top of best-in-class features, such as the <\/span>Automation Engine<\/span><\/a>,\u00a0<\/span>Inventory Planner<\/span><\/a> and <\/span>warehouse management<\/span><\/a>, and <\/span>Plug & Play integrations<\/span><\/a> to a huge range of platforms including Shopify, Amazon<\/a> and eBay, Brightpearl is backed up by next level customer service<\/a>.\u00a0<\/span><\/p>\n

Jason said: \u201cOne of the things I think Brightpearl should be really proud of is the way the team listens to feedback and quickly implements changes to improve things – it\u2019s really impressive.\u201d<\/span><\/p>\n

And Jordan added: \u201cThe system is intuitive and easy to use. The training from Brightpearl is really high level – especially compared to other providers. I\u2019d say it takes our new starters a couple of weeks to become totally fluent in using it.\u00a0\u00a0<\/span><\/p>\n

\u201cWe can add everyone on our team to Brightpearl at no additional cost – which is another reason Brightpearl stands out from the crowd.\u201d<\/span><\/p>\n

Brightpearl has become the backbone of our business – we use it in ways that we don\u2019t even think about.<\/i><\/b> – Jason McCarthy, MD, Wolverson Fitness<\/b><\/p><\/blockquote>\n

Wolverson Fitness is on a mission to help more people access quality fitness equipment at a sensible price – and Brightpearl is perfectly placed to help make it happen.\u00a0<\/span><\/p>\n

\u201cOur vision is to help gym owners and fitness fanatics everywhere achieve their health and fitness goals with the best equipment around,\u201d said Jason.<\/span><\/p>\n

\u201cBrightpearl will help us every step of the way, scaling as we do.\u201d<\/span><\/p>\n

Key facts<\/b><\/p>\n