{"id":6542,"date":"2022-02-02T12:16:06","date_gmt":"2022-02-02T12:16:06","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=6542"},"modified":"2022-01-27T12:36:50","modified_gmt":"2022-01-27T12:36:50","slug":"5-tricks-to-make-handling-holiday-returns-faster-easier-and-cheaper","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/5-tricks-to-make-handling-holiday-returns-faster-easier-and-cheaper","title":{"rendered":"5 Tricks to Make Handling Holiday Returns Faster, Easier and Cheaper"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Modern customers want every part of their shopping experience to be flexible \u2014 especially when it comes to returns. They love knowing they can buy on the spot with the confidence that they can return their purchase,\u00a0and easily get a refund, if they change their mind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For retailers, returns are less of a convenient perk and more of a costly logistical challenge. <\/span><a href=\"https:\/\/edition.cnn.com\/2021\/12\/29\/business\/holiday-return-costs-2021\/index.html\"><span style=\"font-weight: 400;\">Research<\/span><\/a><span style=\"font-weight: 400;\"> estimates that returns in 2021 will cost retailers $33 of the price of a $50 item to process, up 59% from 2020. For merchants, returns are now not just the nightmare after Christmas \u2014 but all year round.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combined with the current <a href=\"https:\/\/www.brightpearl.com\/supply-chain\">supply chain<\/a> issues and skyrocketing shipping costs, returns are eating into the bottom line of businesses everywhere. If you run a retail brand, you need to take action &#8211; but where should you start?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are five tasks to put at the top of your to-do list\u2026<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Reduce your returns rate<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Returns are an inevitable part of running a retail business, but there are things you can do to keep returns at a minimum, such as:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize your product listings. More is more when it comes to providing your customers with information about your products. Demo videos, measurements, size guides, images and good quality descriptions all help customers make an informed choice that is less likely to result in a return.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve quality control. If some of your products are being returned because they don\u2019t meet the quality expectations of your customers, a better system for making sure only top quality products are shipped is needed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Survey your customers. Don\u2019t be afraid to ask why your customers want to return an item \u2014 you can use their responses to make all-important improvements.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">2. Automate your returns process\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Returns can be labor intensive, and therefore costly \u2014 especially if much of the workflow is done manually.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Returns are an area of your business where automation can make all the difference. Brightpearl customers that utilize the power of the <\/span><a href=\"https:\/\/www.brightpearl.com\/retail-workflow-automation\"><span style=\"font-weight: 400;\">Automation Engine<\/span><\/a><span style=\"font-weight: 400;\"> typically reduce errors, e.g. mispicks, by up to 65%. It might sound obvious, but reducing the error rate in your workflows will have a major impact on return volume .\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, automation can be a margin saver. From automatically keeping customers informed to updating your <a href=\"https:\/\/www.brightpearl.com\/inventory-management-system\">inventory<\/a> as returns are processed, <\/span><a href=\"https:\/\/www.brightpearl.com\/retail-workflow-automation\"><span style=\"font-weight: 400;\">automation<\/span><\/a><span style=\"font-weight: 400;\"> is the key to minimizing the impact returns are having on your profit.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">3. Have a clear returns strategy<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With returns on the rise in line with e-commerce sales, it\u2019s never been more important to have a clear returns strategy for your business. Invest some time working out the most efficient way to process returns, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to communicate your returns policy to customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to use technology to speed returns up (hint: the right retail operating system will make <\/span><i><span style=\"font-weight: 400;\">all <\/span><\/i><span style=\"font-weight: 400;\">the difference)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What happens to goods when they are returned and how it is factored into your <\/span><a href=\"https:\/\/www.brightpearl.com\/inventory-planning\"><span style=\"font-weight: 400;\">inventory demand planning<\/span><\/a><span style=\"font-weight: 400;\"> in order to avoid waste\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What your efficiency targets are and who on your team is responsible for managing them<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">4. Monitor and analyze your returns\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s not enough to simply process returns. You need to analyze and understand your returns data. Start by tracking the most common reasons for returns \u2014 a good<\/span> <a href=\"http:\/\/brightpearl.com\"><span style=\"font-weight: 400;\">operating system<\/span><\/a> <span style=\"font-weight: 400;\">will allow you to add codes to each reason so you can easily spot trends in custom returns reports.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regular analysis of your returns data will also enable you to spot so-called \u2018serial returners\u2019 (customers that frequently buy and return). Flagging these customers in your<\/span> <a href=\"https:\/\/www.brightpearl.com\/retail-crm\/\"><span style=\"font-weight: 400;\">CRM system<\/span><\/a> <span style=\"font-weight: 400;\">using contact tagging can help your marketing team avoid sending them new offers and discounts.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Ace your returns customer service<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">New customers that have a positive returns experience are more likely to become repeat shoppers, so it\u2019s worth making the effort to ensure that when returns happen, customers get the service they want. This includes being kept informed on the progress of their return via email \u2014 don\u2019t worry, this is easy to set up using Brightpearl.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If something\u2019s gone wrong with an order, resulting in a return, it goes a long way if someone on your <a href=\"https:\/\/www.brightpearl.com\/blog\/10-top-tips-for-providing-world-class-customer-service\">customer service<\/a> team can call the customer to apologize and offer a gesture of goodwill. This can offset the cost of a return by turning a disappointed customer into a loyal one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to find out more about how Brightpearl can help you handle returns better? <\/span><a href=\"https:\/\/www.brightpearl.com\/bookdemo\/\"><span style=\"font-weight: 400;\">Book a demo<\/span><\/a><span style=\"font-weight: 400;\"> today.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modern customers want every part of their shopping experience to be flexible \u2014 especially when it comes to returns. They love knowing they can buy on the spot with the confidence that they can return their purchase,\u00a0and easily get a refund, if they change their mind. For retailers, returns are less of a convenient perk [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":6543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[126,124],"class_list":["post-6542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-returns","tag-supply-chain"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>5 Tricks to Make Handling Holiday Returns Faster, Easier and Cheaper - Brightpearl<\/title>\n<meta name=\"description\" content=\"Modern customers want every part of their shopping experience to be flexible \u2014 especially when it comes to returns. 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