{"id":5737,"date":"2021-10-18T11:30:41","date_gmt":"2021-10-18T11:30:41","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=5737"},"modified":"2021-10-18T07:48:40","modified_gmt":"2021-10-18T07:48:40","slug":"how-to-use-in-house-data-to-personalize-customer-experiences","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/how-to-use-in-house-data-to-personalize-customer-experiences","title":{"rendered":"How to Use In-House Data to Personalize Customer Experiences"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As we continue this series on in-house data, we\u2019re now focusing on more ways to increase your ROI with these insights. But before diving into more ways to use your data, let\u2019s start off with a brief pop-quiz. (Hint: You\u2019ll probably ace this.)<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What influences around <\/span><a href=\"https:\/\/www.slideshare.net\/EpsilonMktg\/the-power-of-me-the-impact-of-personalization-on-marketing-performance\/1\"><span style=\"font-weight: 400;\">80 percent<\/span><\/a><span style=\"font-weight: 400;\"> of customers to buy from a brand?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What increases customer frustration for <\/span><a href=\"http:\/\/grow.segment.com\/Segment-2017-Personalization-Report.pdf\"><span style=\"font-weight: 400;\">71 percent<\/span><\/a><span style=\"font-weight: 400;\"> of buyers when done poorly?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What helps convince customers you <\/span><a href=\"https:\/\/www.salesforce.com\/resources\/articles\/customer-expectations\/?sfdc-redirect=369\"><span style=\"font-weight: 400;\">understand their needs<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you guessed personalization, then you\u2019re correct.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, around <\/span><a href=\"https:\/\/www.prnewswire.com\/news-releases\/more-than-three-quarters-of-consumers-say-personally-relevant-branded-content-increases-their-purchase-intent-finds-new-study-from-onespot-and-marketing-insider-group-300376444.html\"><span style=\"font-weight: 400;\">50 percent of consumers<\/span><\/a><span style=\"font-weight: 400;\"> say they\u2019re willing to pay more for a product or service if the content is personalized to them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what in-house datasets can help you customize online experiences for your customers?<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Talk with your customers<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When talking about data, there are two different kinds of insights to consider. The first is quantitative, and the other is qualitative.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the era of big data, it can be easy to skip qualitative data and rush headlong into all things metrics. And while analytics are helpful (and in this era, necessary), the reality is that qualitative data still plays an important role in creating frictionless customer experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, recently our team at IPinfo conducted a series of interviews with customers. We learned some fascinating things about the value we offer and opportunities for growth that we didn\u2019t anticipate.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5740\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-2.jpg\" alt=\"\" width=\"1333\" height=\"1999\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-2.jpg 1333w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-2-200x300.jpg 200w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-2-683x1024.jpg 683w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-2-768x1152.jpg 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-2-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what we learned &#8211; we have personalization experts, and they\u2019re our customers. More specifically, we discovered some features that our customers loved:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We learned that customers valued our flexible pricing options.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We found out that our users chose us because of accuracy.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We learned how much our customers appreciate our customer support.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">On the other side, we also found out some areas for strategic growth and personalization. For example, we found out that many customers wanted to use more of our features but weren\u2019t sure what steps to take.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Ecommerce companies, there are some important reasons to intentionally gather customer feedback. First off, current customers can shed some light on friction points that caused frustration. This can help Ecommerce sites remove barriers to higher conversion rates.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, it\u2019s easy to assume that we know what customers\u2019 pain points are, but sometimes we don\u2019t fully understand. Personalization hinges on which company understands buyers\u2019 needs the best. And who better to tell you those needs than your customers?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">How to gather customer insights?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are several ways to accumulate quantitative data. One way is to conduct surveys. First, decide the best channel to conduct your survey.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, do you have a strong following on social media stories? Do your customers like to share feedback via email after making a purchase? Or are your customers more likely to share feedback on chatbots?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, there are many different<\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/the-best-chatbots-for-your-website\"><span style=\"font-weight: 400;\"> kinds of chatbots<\/span><\/a><span style=\"font-weight: 400;\"> to choose from, including survey chatbots, social media chatbots, and call center chatbots.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As already mentioned, you can also gather insights from interviews. But don\u2019t cancel out customer reviews such as on your product pages. These are valuable sources of customer insights to help you personalize online retail experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In all of this, let\u2019s not forget the people in your company who already talk to your buyers on a regular basis: customer support representatives and sales teams. By eliminating siloes and storing customer data in one location (for instance, a <\/span><a href=\"https:\/\/www.brightpearl.com\/retail-crm\"><span style=\"font-weight: 400;\">retail CRM<\/span><\/a><span style=\"font-weight: 400;\">), every team member can access valuable customer insights to personalize emails, marketing, and website content.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Use anonymous data from website traffic<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many browsers have discontinued (or will soon be discontinuing) the use of <\/span><a href=\"https:\/\/ipinfo.io\/blog\/3rd-party-cookies-removal-data-collection\/\"><span style=\"font-weight: 400;\">3rd party cookies<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, buyers are demanding more personalization, which is inherently tied to gathering user data. On the retailer side of things, it can feel like there\u2019s no win-win situation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IP data reveals general geolocation insights such as the nearest latitude and longitude of the nearest city center to the IP address. How can <\/span><a href=\"https:\/\/ipinfo.io\/use-cases\/ip-data-for-ecommerce\"><span style=\"font-weight: 400;\">Ecommerce sites<\/span><\/a><span style=\"font-weight: 400;\"> use this information to personalize customer experiences?\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Customize content based on the website visitor<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As was already mentioned, IP address data shows geolocation details that can improve personalization. Ecommerce sites can use these details to automatically select the right content for each visitor. For instance, one Ecommerce site uses IP address data to select graphics and messaging based on user demographics.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers in China are greeted by a homepage that reflects the style these customers prefer:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5741\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-2.png\" alt=\"\" width=\"1402\" height=\"562\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-2.png 1402w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-2-300x120.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-2-1024x410.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-2-768x308.png 768w\" sizes=\"(max-width: 1402px) 100vw, 1402px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, buyers in North America see images and messaging that\u2019s indicative of their customer profile:<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5743\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-4.png\" alt=\"\" width=\"1396\" height=\"652\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-4.png 1396w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-4-300x140.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-4-1024x478.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-4-768x359.png 768w\" sizes=\"(max-width: 1396px) 100vw, 1396px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Ecommerce sites can take this a step further and customize ads and discounts based on geolocation, too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, say a global Ecommerce site wants to have an after-Christmas sale. In the United States and Australia, Christmas is celebrated on December 25. So an after-Christmas discount could start as early as December 26.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Russians, however, celebrate Christmas on January 7 since they follow the Julian <a href=\"https:\/\/www.brightpearl.com\/blog\/retail-calendar\">calendar<\/a>. An after-Christmas sale, therefore, would need to start on January 8 in this location.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, even though the US and Australia celebrate on the same day, Christmas happens in winter in the Northern Hemisphere while Australia is in the heat of summer. This may affect graphics, customized testimonials, and other content.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Localized language, pricing, and currency<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Few things will send a buyer away from your site faster than a currency, language, or price they don\u2019t understand. For brands that want to expand beyond one country or region, IP address data also helps automatically select the correct currency and prices based on geolocation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take Michael Kors, for example. They offer the same handbag for different prices and in different currencies based on the geolocation of the buyer.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5742\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-3.png\" alt=\"\" width=\"1396\" height=\"858\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-3.png 1396w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-3-300x184.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-3-1024x629.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-3-768x472.png 768w\" sizes=\"(max-width: 1396px) 100vw, 1396px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If these items were priced the same, the US price should be $328 and the price in Austria should be \u20ac276.44. All this to say, based on demand, additional taxes, different shipping prices, etc. Ecommerce sites can use IP geolocation data to personalize currency and pricing to better serve their customers and protect their bottom line.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Adjust shipping policies based on region<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">How much do shipping policies affect conversions? <\/span><a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-shipping\/#ecommerce-shipping-strategy-goals\"><span style=\"font-weight: 400;\">Ninety percent<\/span><\/a><span style=\"font-weight: 400;\"> of buyers say their purchases are directly influenced by these policies. Needless to say, accurate communication about shipping is a major selling point for Ecommerce companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, we\u2019d all like to be able to sustain the free shipping model. However, that\u2019s not always the best choice for all Ecommerce brands. IP address data allows companies to offer free shipping to certain regions while charging a small fee for deliveries in other areas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, this data allows your site to display the correct shipping policies based on the geographical location of each visitor.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Offer easier checkout processes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">IP address data also helps speed up the checkout process by pre-populating forms with information tied to geolocation. This speeds up the purchase process without infringing on the privacy of individuals.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, companies can offer more secure purchasing by using IP data to detect malicious traffic, masked users, or fraudulent visitors such as web scrapers, bots, spammers, and others. <\/span><a href=\"https:\/\/ipinfo.io\/products\/proxy-vpn-detection-api\"><span style=\"font-weight: 400;\">Here\u2019s how it works<\/span><\/a><span style=\"font-weight: 400;\">: IP address data can expose users hiding behind VPNs, tor usage, proxies, and other forms of hidden identities.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5739\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-1.png\" alt=\"\" width=\"1314\" height=\"260\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-1.png 1314w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-1-300x59.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-1-1024x203.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-1-768x152.png 768w\" sizes=\"(max-width: 1314px) 100vw, 1314px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These are only a few of the ways you can use your IP address data to improve website personalization for your customers. But there are many more ways to use this in-house data source to fuel customizations for buyers, including these:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Faster load time based on Internet Service Provider<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Notifications when customers are near a physical store<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Serving content based on mobile data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preserve the integrity of your site for users<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All this to say, when it comes to automating personalization, IP address data is an important option to consider.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Gather inventory management data<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another important data source for Ecommerce companies is data from inventory management. Tracking seasonal buying trends, for instance, can reveal a lot about the type of personalization customers want during different times of the year. Here are some examples of answers you can gather simply from your inventory management data:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When customers tend to buy certain products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When and how should you promote products to visitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to improve order fulfillment<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much inventory to purchase for different seasons<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">That\u2019s why reporting and business intelligence are such an important investment for Ecommerce sites. For example, Brightpearl helps <a href=\"https:\/\/www.brightpearl.com\/sales-channel-strategy\/retail-vs-wholesale\">retail and wholesale<\/a> businesses <\/span><a href=\"https:\/\/www.brightpearl.com\/retail-reporting-analytics\"><span style=\"font-weight: 400;\">use the following datasets<\/span><\/a><span style=\"font-weight: 400;\"> for better-customized solutions: product and customer insights, detailed financial reporting and demand planning, and informative management reports.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To read more about how Ecommerce companies use inventory management systems like Brightpearl, check out this <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/common-inventory-management-mistakes-and-how-to-fix-them\"><span style=\"font-weight: 400;\">article<\/span><\/a><span style=\"font-weight: 400;\"> for tips on better <a href=\"https:\/\/www.brightpearl.com\/blog\/demand-forecasting\">demand forecasting<\/a>, automation, and performance standards. Additionally, inventory management data can show you typical buying trends among your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Say that a customer purchases a pair of Women\u2019s Brooks Revel 5 road-running shoes from an online retailer. Looking back through similar purchases, the sales team notices that most people who purchase this shoe also visit the product pages for running shorts. And within two months, the Ecommerce brand is shipping at least one more item to the same address.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5738\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-1.jpg\" alt=\"\" width=\"1333\" height=\"1999\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-1.jpg 1333w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-1-200x300.jpg 200w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-1-683x1024.jpg 683w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-1-768x1152.jpg 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/10\/ipinfo-0810-1-1024x1536.jpg 1024w\" sizes=\"(max-width: 1333px) 100vw, 1333px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Wouldn\u2019t you want your marketing and sales teams to know these trends? They could set up a series of offers, emails, or other content to reach the customer at the right time to increase conversions. This is just one example of how your <a href=\"https:\/\/www.brightpearl.com\/inventory-management-system\">inventory management system<\/a> can help your sales and marketing teams promote the right products at the right time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, you can personalize customer experiences using the in-house data you already own.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Break down data siloes for better personalization<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To facilitate communication and easy transfer of important customer trends, it\u2019s important for Ecommerce companies to break down siloes between groups within the organization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, in the above example, one of the ways to make the information about the Brooks shoes available to marketing teams is to have a CRM that keeps customers\u2019 details, order history, and interactions with the company in one spot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s how this can work: In Brightpearl\u2019s case, the <\/span><a href=\"https:\/\/www.brightpearl.com\/retail-crm\"><span style=\"font-weight: 400;\">retail CRM<\/span><\/a><span style=\"font-weight: 400;\"> integrates with major marketing tools and platforms. Marketing teams can then use this first-party customer information to segment customers, customize offers and advertisements, and cater to buyers\u2019 preferences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, sales and marketing teams can pinpoint high-value accounts such as wholesale clients to improve efficiency and customer satisfaction.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Use behavioral data for pinpointed offers and discounts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pop-up offers and chatbots help with customer retention because they connect with customers on a personal level.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take this scenario: a buyer placed two items in the cart, went to the purchase page, and then suddenly starts navigating away from your site. Wouldn\u2019t you want to know why they\u2019re leaving their cart, especially if this is a common trend among your buyers? Are you willing to passively give another retailer a chance to convert your customer?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to a study conducted in March of 2020, over <\/span><a href=\"https:\/\/www.statista.com\/statistics\/457078\/category-cart-abandonment-rate-worldwide\/\"><span style=\"font-weight: 400;\">88 percent<\/span><\/a><span style=\"font-weight: 400;\"> of carts are abandoned. That\u2019s why some online retailers use these types of behavioral data to trigger a modal pop-up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, in the above scenario, the company could ask if the buyer has found a better price elsewhere. Then they could offer a price-match option to increase the odds of conversion. Other options include offering a new customer a one-time offer for free shipping or some other discount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this to say, in-house behavioral data can help online retailers give customers better experiences while increasing conversions at the same time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The reality is that data is already fueling better customer experiences online. For Ecommerce businesses, the challenge is to use this information to boost brand awareness, customer loyalty and retention, and better conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with so many other facets of online retail &#8211; shipping, inventory management, demand planning, <a href=\"https:\/\/www.brightpearl.com\/warehouse-management\">warehouse management<\/a>, retail accounting, and much more &#8211; Ecommerce brands often need a partner who understands their operations and workflow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, retail-tailored <a href=\"https:\/\/www.brightpearl.com\/blog\/what-is-digital-operations-platform\">digital operations<\/a> platforms, like Brightpearl, specialize in helping omnichannel merchants create personalized and seamless customer experiences.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Discover more ways inventory management can help your Ecommerce site! <\/span><\/i><a href=\"https:\/\/www.brightpearl.com\/contact-us\"><i><span style=\"font-weight: 400;\">Connect<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> with us for more information.<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As we continue this series on in-house data, we\u2019re now focusing on more ways to increase your ROI with these insights. But before diving into more ways to use your data, let\u2019s start off with a brief pop-quiz. (Hint: You\u2019ll probably ace this.) What influences around 80 percent of customers to buy from a brand? [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":5745,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use In-House Data to Personalize Customer Experiences - Brightpearl<\/title>\n<meta name=\"description\" content=\"As we continue this series on in-house data, we\u2019re now focusing on more ways to increase your ROI with these insights. But before diving into more ways to\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/how-to-use-in-house-data-to-personalize-customer-experiences\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use In-House Data to Personalize Customer Experiences\" \/>\n<meta property=\"og:description\" content=\"As we continue this series on in-house data, we\u2019re now focusing on more ways to increase your ROI with these insights. 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