{"id":5369,"date":"2021-08-25T12:53:39","date_gmt":"2021-08-25T12:53:39","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=5369"},"modified":"2025-04-16T00:26:33","modified_gmt":"2025-04-16T00:26:33","slug":"the-best-chatbots-for-your-website","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/the-best-chatbots-for-your-website","title":{"rendered":"The Best Chatbots For Your Website in 2021"},"content":{"rendered":"

53% of the world\u2019s service organizations<\/span><\/a> already use chatbots. Is your business one of them? It might be time to jump on the bandwagon if you haven\u2019t already because chatbots are a trend that look set to stay. With article intelligence and machine learning evolving every day, chatbots have come a long way since the days of A.L.I.C.E and Clever Bot.<\/span><\/p>\n

With <\/span>automation<\/span><\/a> at the core of most business chatbots, it\u2019s easy to see why so many companies are implementing them into their marketing strategy. Enabling companies to automate manual tasks such as data entry and filing as well as handle customer requests around the clock, chatbots free up time for your team to concentrate on what\u2019s most important.<\/span><\/p>\n

The great thing about chatbots is that they can be customized to suit any industry. Whether you\u2019re in retail, ecommerce, or SaaS, you\u2019ll always be able to find a chatbot that fits your needs.\u00a0<\/span><\/p>\n

Before we dig any deeper, let\u2019s go over the basics.<\/span><\/p>\n

What are chatbots?<\/span><\/h2>\n

Simply put, AI chatbots are programs designed to help humans interact with computers. Ranging from the simple to the complex, chatbots can be designed to respond to messages the same way or produce tailored responses based on certain keywords (you can even program a chatbot to adapt its response over time with machine learning).<\/span><\/p>\n

Businesses use chatbots over various messaging platforms like Facebook, SMS, and website chat portals to simplify customer service<\/a> interactions and ensure there is 24\/7 support available. Chatbots can also be used as a form of <\/span>SAP automation<\/span><\/a>, helping businesses automate manual repetitive tasks so teams can concentrate on more important tasks.<\/span><\/p>\n

Chatbots can even be used as part of your digital marketing strategy \u2013 they can easily collect data and customer information for sales calls and help inform your business of where changes could be made to improve the customer experience.<\/span><\/p>\n

Here\u2019s why you should think about using chatbots in your business<\/span><\/h2>\n

If you\u2019re still unsure about the benefits chatbots can bring to your business, here\u2019s some food for thought:<\/span><\/p>\n

1. Chatbots help <\/span>optimize the customer journey<\/span><\/a> with 24\/7 support<\/span><\/h3>\n

The great thing about chatbots is that they can be used around the clock to provide support to customers, even once your business is officially closed for the day. This is probably one of the most popular use cases of chatbots for businesses; they provide swift responses to customers at any hour of the day.<\/span><\/p>\n

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These quick response times, coupled with the fact that users are able to reach out to you on their own terms, will increase satisfaction levels and make for a better customer experience.\u00a0<\/span><\/p>\n

Not all customers will want to contact an agent over the phone, so having a chatbot will also make sure you cater for all customer requests. Happy customers = loyal and repeat buyers, and chatbots are an easy way of bumping up that conversion rate.<\/span><\/p>\n

2. Chatbots are cost and time effective<\/span><\/h3>\n

Since chatbots can take on the role of customer service agent<\/a>, your actual team can spend more time focusing on what\u2019s most important: driving sales and building relationships with clients. There\u2019s no reason your employees should spend time on manual repetitive <\/span>work admin tasks<\/span><\/a> when they could be allocating that time to something that will drive revenue for your business.\u00a0<\/span><\/p>\n

Automating certain interactions with customers can also help save money in the long-run since you\u2019ll cut down on the resources needed to get a live agent into the conversation.\u00a0<\/span><\/p>\n

3. Chatbots help in lead generation<\/span><\/h3>\n

You might not have thought it, but a computer can actually help bring in more quality leads. Since chatbots can easily collect and analyze data given by customers over FAQ or chat portals, they\u2019ll be able to sift through customer responses and gather the information needed to provide great <\/span>customer service<\/span><\/a>.<\/span><\/p>\n

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This means chatbots will be able to get information out of customers without a human needing to intervene. Not only does this save a live agent\u2019s time from answering repetitive questions \u2013 the chatbot will also be able to deliver viable leads to the sales team efficiently.<\/span><\/p>\n

The best chatbot examples to implement<\/span><\/h3>\n

Before you consider the many chatbots out there, you\u2019ll have to figure out how you\u2019ll actually design your own chatbot. You could get a <\/span>cloud solutions architect<\/span><\/a> in to help build your bot or you could visit a platform that specializes in creating chatbots.<\/span><\/p>\n

Most of these platforms will have an open API, meaning you\u2019ll be able to customize your chatbot to suit your business needs. If you\u2019re a whiz at tech, you could even try creating your own chatbot from scratch (but beware \u2013 there\u2019s lots of code involved).<\/span><\/p>\n

Each avenue will incur some kind of cost, so it might be a good idea to check out the pricing behind each and see if it fits into your budget. You\u2019ll also want to consider the amount of time it takes to get your bot up and running, and in most cases bringing a specialist in will speed things along.<\/span><\/p>\n

Now that you know <\/span>how <\/span><\/i>to create your chatbot, we\u2019ve compiled a list of the best chatbot examples for you to get inspired by.<\/span><\/p>\n

1. Survey chatbot<\/span><\/h3>\n

Key to getting essential information from your customers, surveys can help give you a better understanding of how your target audience views your brand and what you could be doing better. But what is the best way of actually engaging customers and getting them to fill in your survey?<\/span><\/p>\n

They\u2019re already bombarded with requests on a daily basis from work, so why should they take the time to fill out your survey? This is especially true in the case of email or phone surveys \u2013 a lot of your customers won\u2019t want to waste time opening an email and reading through a boring script and talking to a live agent.\u00a0<\/span><\/p>\n

Your best bet is with a survey chatbot; this way, your customers will be met with a simple and quick survey that\u2019s easy to fill out, plus you\u2019ll be able to make sure it\u2019s optimized for mobile.<\/span><\/p>\n

2. FAQ chatbot<\/span><\/h3>\n

For those times when your customer service team isn\u2019t around, implementing an FAQ chatbot is a great way of providing support to customers when they need it most. Since FAQs are simple and generally stay the same, a chatbot function can be used to mimic the act of talking to a live agent.<\/span><\/p>\n

Not only does this ensure that your business is able to answer questions 24\/7, but it also makes for a better user experience. Customers are much more likely to return and become repeat buyers once they know their queries will be responded to promptly.\u00a0<\/span><\/p>\n

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Having an FAQ chatbot will also go a long way to helping your live agents as it frees up time for them to concentrate on the more complex calls with customers. Since a chatbot will help customers navigate answers to the most commonly asked questions, it will reduce the amount of people contacting your live agents for repetitive information.<\/span><\/p>\n

\u00a0It\u2019s simple: when you <\/span>embrace automation<\/span><\/a>, you cut out time wasted on manual, repetitive tasks.<\/span><\/p>\n

3. Website chatbot<\/span><\/h3>\n

One of the easiest ways to grab your customer\u2019s attention and engage them is through a website chatbot. Simply another form of live chat, website bots are usually designed to create a guided experience, equipping the user with useful information and referrals.\u00a0<\/span><\/p>\n

The majority of website live chats are designed on either the homepage or landing page; this way, customers are met with important information as soon as they land on your site. The whole point of a website chatbot is to be<\/span> user-focused<\/span><\/a>, so concentrate on friendly ice-breaker messages, referrals to specific departments, or links to specific product pages depending on the customer\u2019s needs.<\/span><\/p>\n

If you\u2019re worried about setting up your website chatbot or simply don\u2019t have enough time, there are lots of tutorials to help guide you through the design process. If all else fails, you can use a chatbot platform to help you get there without any problems.<\/span><\/p>\n

4. Social media chatbot<\/span><\/h3>\n

If you thought chatbots were limited to your website, think again. More and more customers are interacting with brands via social media, so it only makes sense to implement chats across your various socials, especially if you have a lot of subscribers. Some of the most popular places to deploy chatbots include:<\/span><\/b><\/p>\n