{"id":5364,"date":"2021-08-16T08:03:19","date_gmt":"2021-08-16T08:03:19","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=5364"},"modified":"2021-08-16T08:03:19","modified_gmt":"2021-08-16T08:03:19","slug":"scalable-commerce-why-you-should-be-thinking-about-this-now","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/scalable-commerce-why-you-should-be-thinking-about-this-now","title":{"rendered":"Scalable Commerce \u2013 Why You Should Be Thinking About This Now"},"content":{"rendered":"

The following article has been written by Andrew Busby, CEO of\u00a0Retail Reflections<\/a>. Andrew helps retailers understand where the opportunities and threats they need to adapt for lie. That includes being a contributor to Forbes and holding the position of IBM Social Commerce Futurist for over 4 years. As well as speaking at many events, and writing for many top publications. Andrew has been named a top 20 global retail influencer.\u00a0<\/i><\/p>\n

If, like me, you\u2019re of a certain age, you\u2019ll be able to remember the first version of the Apple website. It was all text, had an appalling layout and was light years from today\u2019s sleek offering. Although that was all of ten years before the first iPhone appeared so we shouldn\u2019t be too hard on them.<\/span><\/p>\n

Today, when a large percentage of their audience were not even born then, demand and expectations are very different. Because now we\u2019re in the era of not only same day delivery, not even within the hour, but with Turkish start-up Getir, grocery deliveries are promised within ten minutes. Yes, you read that correctly. Ten minutes.<\/span><\/p>\n

So, what has all this got to do with Scalable Commerce? The answer is; everything. But first of all, we need to understand what it is.<\/span><\/p>\n

Put simply, shopping and purchasing options are rapidly increasing, from click and collect \/ BOPIS to BAGA (buy anywhere, and get anywhere). And what\u2019s more, same day delivery is now standard and as we\u2019ve seen, the target is now within ten minutes. And the simple truth is that aging ERP systems simply can\u2019t cope with the speed and agility required in order to deliver against the new consumer demands and expectations.<\/span><\/p>\n

And it appears that for retailers, this is not an optional add-on. According to Gartner, \u201cby 2023, organisations that have adopted a Scalable Commerce approach will outpace competition by 80% in the speed of new feature implementation\u201d.<\/span><\/p>\n

Our Bespoke Lives<\/b><\/p>\n

Ever been fortunate enough to have a bespoke suit or pair of shoes made for you? Or decided on the exact specification of your new car? It feels pretty special doesn\u2019t it? And up until now it\u2019s mainly been the preserve of the wealthy few. But one thing the last twelve months has done is to make us all appreciate our bespoke lives.<\/span><\/p>\n

Suddenly, bespoke is for the masses and we demand that brands and retailers play to our tune and not the other way around. This means that agility and flexibility are now key to retail success. Being able to pivot at a moment\u2019s notice, and as we know, that ERP system which cost a fortune, is about to collapse under the weight of expectation. Like having our very own concierge service constantly at our beck and call.<\/span><\/p>\n

One company which knows this, is <\/span>Brightpearl<\/span><\/a>. Helping retailers around the world to leverage their brand strengths by automating the post purchase operational processes, the commerce-focussed SaaS firm has been vocal in their argument that <\/span>while a \u2018one vendor\u2019 approach may have worked for retail businesses in the past, overlooking the need for multi-levelled, immersive retail environment risks consumers looking elsewhere, and never coming back.<\/span><\/p>\n

\u201cBrands need the ability to curate dynamic and interconnected tech stacks to keep up with consumers\u2019 demand\u201d, says Derek O\u2019Carroll, CEO of Brightpearl. \u201cTo do that requires agile systems that enable merchants to quickly integrate a changing roster of best in class tools and applications – it\u2019s going to be an essential requirement to keep pace, let alone differentiate, in an already saturated market.\u201d<\/span><\/p>\n

With that in mind it\u2019s time to think about Scalable Commerce <\/span>to develop and nurture positive customer experiences, with an approach that embraces uniqueness and differentiation.<\/span><\/p>\n

Which really all adds up to needing to ensure that your customers are constantly kept informed and engaged, truly making them feel that each is \u2018one of one\u2019.\u00a0<\/span><\/p>\n

Because in today\u2019s world, when we want something, we want to feel just that little bit special about ourselves.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The following article has been written by Andrew Busby, CEO of\u00a0Retail Reflections. Andrew helps retailers understand where the opportunities and threats they need to adapt for lie. That includes being a contributor to Forbes and holding the position of IBM Social Commerce Futurist for over 4 years. As well as speaking at many events, and […]<\/p>\n","protected":false},"author":17,"featured_media":5365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-5364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-best-practices"],"acf":[],"yoast_head":"\nScalable Commerce \u2013 Why You Should Be Thinking About This Now - Brightpearl<\/title>\n<meta name=\"description\" content=\"The following article has been written by Andrew Busby, CEO of\u00a0Retail Reflections. 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