{"id":4899,"date":"2021-06-07T08:55:54","date_gmt":"2021-06-07T08:55:54","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=4899"},"modified":"2021-06-07T08:55:54","modified_gmt":"2021-06-07T08:55:54","slug":"listen-why-automation-was-the-spark-needed-to-unlock-scale-for-missouri-based-truecable","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/listen-why-automation-was-the-spark-needed-to-unlock-scale-for-missouri-based-truecable","title":{"rendered":"Listen: why automation was the spark needed to unlock scale for Missouri-based trueCABLE"},"content":{"rendered":"

Missouri-based <\/span>trueCABLE<\/span><\/a> has a simple goal of delivering the fastest, most reliable low-voltage supplies directly to consumers.<\/span><\/p>\n

trueCABLE had seen rapid initial success, especially after launching Direct-to-Consumer via its own <\/span>Shopify<\/span><\/a> powered website. The success had proven to be a double-edged sword, and problems started to creep in after the launch of its own website.<\/span><\/p>\n

\u201cAfter we launched our website we quickly realised our current ERP system wasn\u2019t talking well with various sales channels which obviously made managing each channel a tricky process. Our previous system was also extremely complex, it was like taking a sledgehammer to a tiny pin.\u201d<\/span><\/p>\n

\u2014 Jessica Floyd, VP of Marketing & Business Development, trueCABLE<\/span><\/p>\n

Recently, the team behind\u00a0 <\/span>trueCABLE<\/span><\/a> appeared on the Winning with Shopify podcast where he joined CEO of Just Ask Parker, Nick Trueman, to talk through the challenges the team faced, and the importance of automation in helping to overcome common pitfalls when scaling rapidly.<\/span><\/p>\n

\u201cKey for us was a provider that could automate our order workstream and had out of the box integrations we could essentially plug in and go, especially to <\/span>Shopify<\/span><\/a>.\u201d<\/span><\/p>\n

\u2014 John Ibbetson, VP of Sales & Business Development, trueCABLE.<\/span><\/p>\n

John said: \u201cKey for us was a provider that could automate our order workstream and had out of the box integrations we could essentially plug in and go, especially to <\/span>Shopify<\/span><\/a>.\u201d<\/span><\/p>\n

Listen to the full episode of Winning with Shopify here.\u00a0<\/span><\/a><\/p>\n

Ready to embrace automation in your business?\u00a0<\/b><\/p>\n

Registration is now open for our next <\/span>Life Is Short, Let\u2019s Automate<\/span><\/a> webinar \u2013 this time we\u2019ll be hearing directly from Shopify about why businesses like yours need to automate post-purchase operations. Don\u2019t miss it! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Missouri-based trueCABLE has a simple goal of delivering the fastest, most reliable low-voltage supplies directly to consumers. trueCABLE had seen rapid initial success, especially after launching Direct-to-Consumer via its own Shopify powered website. The success had proven to be a double-edged sword, and problems started to creep in after the launch of its own website. […]<\/p>\n","protected":false},"author":17,"featured_media":4902,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4899","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nListen: why automation was the spark needed to unlock scale for Missouri-based trueCABLE - Brightpearl<\/title>\n<meta name=\"description\" content=\"Missouri-based trueCABLE has a simple goal of delivering the fastest, most reliable low-voltage supplies directly to consumers. trueCABLE had seen rapid\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/listen-why-automation-was-the-spark-needed-to-unlock-scale-for-missouri-based-truecable\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Listen: why automation was the spark needed to unlock scale for Missouri-based trueCABLE\" \/>\n<meta property=\"og:description\" content=\"Missouri-based trueCABLE has a simple goal of delivering the fastest, most reliable low-voltage supplies directly to consumers. trueCABLE had seen rapid\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brightpearl.com\/blog\/listen-why-automation-was-the-spark-needed-to-unlock-scale-for-missouri-based-truecable\" \/>\n<meta property=\"og:site_name\" content=\"Brightpearl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrightpearlHQ\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-07T08:55:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/06\/41x-OOttpIL._SL500_-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"249\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:site\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Hook\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/listen-why-automation-was-the-spark-needed-to-unlock-scale-for-missouri-based-truecable\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/listen-why-automation-was-the-spark-needed-to-unlock-scale-for-missouri-based-truecable\",\"name\":\"Listen: why automation was the spark needed to unlock scale for Missouri-based trueCABLE - 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