{"id":4710,"date":"2021-05-12T07:08:02","date_gmt":"2021-05-12T07:08:02","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=4710"},"modified":"2023-01-20T15:57:12","modified_gmt":"2023-01-20T15:57:12","slug":"unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl","title":{"rendered":"Unisex fashion brand ditches \u2018complete nightmare\u2019 ERP to live the dream with Brightpearl"},"content":{"rendered":"

As a Shopify Plus-powered DTC business, <\/span>Goose & Gander<\/span><\/a> had quickly built an impressive reputation as an online <\/span>unisex clothing brand, based in the South West of England, UK.<\/span><\/p>\n

When it came to having the vision and determination to grow, the company\u2019s founders Olly and Maz were flying.\u00a0<\/span><\/p>\n

But one thing they <\/span>did<\/span><\/i> need support with was managing the operational complexity that comes hand-in-hand with rapid growth.\u00a0<\/span><\/p>\n

In a hurry for a solution, they did what some other DTC businesses do and signed up for support from a well-known legacy ERP<\/a>.\u00a0<\/span><\/p>\n

But, like many of those other businesses, they were quickly disappointed.\u00a0<\/span><\/p>\n

\u201cWe began working with a larger ERP provider but it was a terrible experience\u201d, said Olly. <\/span>\u201cActually, it was a complete nightmare. These software companies aren\u2019t built for retail, and we found that out the hard way. Working with them felt like a never ending experience \u2013 and one that was extremely expensive, too.\u201d<\/p><\/blockquote>\n

Luckily, Olly and Maz discovered <\/span>Brightpearl<\/span><\/a> in 2020.\u00a0<\/span><\/p>\n

As a trusted, customer-first digital operations platform<\/a> (DOP) that simplifies and streamlines everything that happens after a customer hits the buy button, Brightpearl ticked every box for Goose & Gander.\u00a0<\/span><\/p>\n

The clothing brand went live on the platform within just two months – and the business underwent an almost overnight transformation.\u00a0<\/span><\/p>\n

Even with thousands of orders coming in each day, <\/span>order processing speed went up by 500%<\/span><\/a>.\u00a0 Customer satisfaction went through the roof and Olly and Maz stopped spending their time managing systems and started focussing on their long term goals.\u00a0<\/span><\/p>\n

\u201cBrightpearl were an absolute breath of fresh air after our experience with other, supposedly similar companies,\u201d said Olly.\u00a0<\/span><\/p>\n

So what\u2019s so special about Brightpearl?<\/span><\/p>\n

For a start, it <\/span>deploys in a matter of weeks<\/span><\/a> (the average Brightpearl customer is live on the platform within 120 days) – while ERPs can take months or even years.\u00a0<\/span><\/p>\n

The <\/span>built-for-retail platform<\/span><\/a> integrates complex back office operations into one intuitive, easy-to-use system. It stands out from the crowd because it <\/span>syncs seamlessly with Shopify<\/span><\/a> and a full suite of other <\/span>third party apps and services, including Amazon<\/a> and ShipStation, via pre-built, <\/span>high-performance integrations and connectors<\/span><\/a>.<\/span><\/p>\n

Brightpearl also offers market-leading workflow automation that saves business owners tens of hours every week. There\u2019s state-of-the-art demand forecasting<\/a> and inventory management<\/a> tools and the platform is flexible and scalable – so it can grow as businesses do.<\/span><\/p>\n

Olly said: \u201cWe were impressed that Brightpearl could easily and instantly connect to our Shopify Plus site at no extra cost \u2013 whereas Brightpearl\u2019s ERP<\/a> competitors try to charge you extra for third-party integrations.\u00a0<\/span><\/p>\n

\u201cWe\u2019re excited to look to the future, with Brightpearl on our side.\u201d<\/span><\/p>\n

Brightpearl streamlines and automates your retail operations and can be up and running in less than three months. To upgrade from your current Order Management System<\/a> or ERP, <\/b>get in touch<\/b><\/a> with us today.\u00a0<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

As a Shopify Plus-powered DTC business, Goose & Gander had quickly built an impressive reputation as an online unisex clothing brand, based in the South West of England, UK. When it came to having the vision and determination to grow, the company\u2019s founders Olly and Maz were flying.\u00a0 But one thing they did need support […]<\/p>\n","protected":false},"author":17,"featured_media":4712,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112,115],"tags":[],"class_list":["post-4710","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-stories","category-retail-operations"],"acf":[],"yoast_head":"\nUnisex fashion brand ditches \u2018complete nightmare\u2019 ERP to live the dream with Brightpearl - Brightpearl<\/title>\n<meta name=\"description\" content=\"As a Shopify Plus-powered DTC business, Goose & Gander had quickly built an impressive reputation as an online unisex clothing brand, based in the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unisex fashion brand ditches \u2018complete nightmare\u2019 ERP to live the dream with Brightpearl\" \/>\n<meta property=\"og:description\" content=\"As a Shopify Plus-powered DTC business, Goose & Gander had quickly built an impressive reputation as an online unisex clothing brand, based in the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brightpearl.com\/blog\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl\" \/>\n<meta property=\"og:site_name\" content=\"Brightpearl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrightpearlHQ\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-12T07:08:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-20T15:57:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/sweatshirts-unisex-ltd-logo-sweat-29_1024x1024-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"722\" \/>\n\t<meta property=\"og:image:height\" content=\"467\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:site\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mark Hook\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl\",\"name\":\"Unisex fashion brand ditches \u2018complete nightmare\u2019 ERP to live the dream with Brightpearl - Brightpearl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/sweatshirts-unisex-ltd-logo-sweat-29_1024x1024-1.png\",\"datePublished\":\"2021-05-12T07:08:02+00:00\",\"dateModified\":\"2023-01-20T15:57:12+00:00\",\"description\":\"As a Shopify Plus-powered DTC business, Goose & Gander had quickly built an impressive reputation as an online unisex clothing brand, based in the\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl#primaryimage\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/sweatshirts-unisex-ltd-logo-sweat-29_1024x1024-1.png\",\"contentUrl\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2021\\\/04\\\/sweatshirts-unisex-ltd-logo-sweat-29_1024x1024-1.png\",\"width\":722,\"height\":467,\"caption\":\"Goose and Gander\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brightpearl.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Customer Success Stories\",\"item\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/category\\\/customer-success-stories\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Unisex fashion brand ditches \u2018complete nightmare\u2019 ERP to live the dream with Brightpearl\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/\",\"name\":\"Brightpearl\",\"description\":\"Retail-tailored Digital Operations Platform\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brightpearl.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#organization\",\"name\":\"Brightpearl\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Brightpearl\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BrightpearlHQ\",\"https:\\\/\\\/x.com\\\/BrightpearlHQ\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/brightpearl\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/brightpearldocs\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Unisex fashion brand ditches \u2018complete nightmare\u2019 ERP to live the dream with Brightpearl - Brightpearl","description":"As a Shopify Plus-powered DTC business, Goose & Gander had quickly built an impressive reputation as an online unisex clothing brand, based in the","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brightpearl.com\/blog\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl","og_locale":"en_US","og_type":"article","og_title":"Unisex fashion brand ditches \u2018complete nightmare\u2019 ERP to live the dream with Brightpearl","og_description":"As a Shopify Plus-powered DTC business, Goose & Gander had quickly built an impressive reputation as an online unisex clothing brand, based in the","og_url":"https:\/\/www.brightpearl.com\/blog\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl","og_site_name":"Brightpearl","article_publisher":"https:\/\/www.facebook.com\/BrightpearlHQ","article_published_time":"2021-05-12T07:08:02+00:00","article_modified_time":"2023-01-20T15:57:12+00:00","og_image":[{"width":722,"height":467,"url":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/sweatshirts-unisex-ltd-logo-sweat-29_1024x1024-1.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_creator":"@BrightpearlHQ","twitter_site":"@BrightpearlHQ","twitter_misc":{"Written by":"Mark Hook","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.brightpearl.com\/blog\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl","url":"https:\/\/www.brightpearl.com\/blog\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl","name":"Unisex fashion brand ditches \u2018complete nightmare\u2019 ERP to live the dream with Brightpearl - Brightpearl","isPartOf":{"@id":"https:\/\/www.brightpearl.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brightpearl.com\/blog\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl#primaryimage"},"image":{"@id":"https:\/\/www.brightpearl.com\/blog\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl#primaryimage"},"thumbnailUrl":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/sweatshirts-unisex-ltd-logo-sweat-29_1024x1024-1.png","datePublished":"2021-05-12T07:08:02+00:00","dateModified":"2023-01-20T15:57:12+00:00","description":"As a Shopify Plus-powered DTC business, Goose & Gander had quickly built an impressive reputation as an online unisex clothing brand, based in the","breadcrumb":{"@id":"https:\/\/www.brightpearl.com\/blog\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brightpearl.com\/blog\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brightpearl.com\/blog\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl#primaryimage","url":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/sweatshirts-unisex-ltd-logo-sweat-29_1024x1024-1.png","contentUrl":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/sweatshirts-unisex-ltd-logo-sweat-29_1024x1024-1.png","width":722,"height":467,"caption":"Goose and Gander"},{"@type":"BreadcrumbList","@id":"https:\/\/www.brightpearl.com\/blog\/unisex-fashion-brand-ditches-complete-nightmare-erp-to-live-the-dream-with-brightpearl#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brightpearl.com\/"},{"@type":"ListItem","position":2,"name":"Customer Success Stories","item":"https:\/\/www.brightpearl.com\/blog\/category\/customer-success-stories"},{"@type":"ListItem","position":3,"name":"Unisex fashion brand ditches \u2018complete nightmare\u2019 ERP to live the dream with Brightpearl"}]},{"@type":"WebSite","@id":"https:\/\/www.brightpearl.com\/#website","url":"https:\/\/www.brightpearl.com\/","name":"Brightpearl","description":"Retail-tailored Digital Operations Platform","publisher":{"@id":"https:\/\/www.brightpearl.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brightpearl.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.brightpearl.com\/#organization","name":"Brightpearl","url":"https:\/\/www.brightpearl.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brightpearl.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/cropped-favicon.png","contentUrl":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/cropped-favicon.png","width":512,"height":512,"caption":"Brightpearl"},"image":{"@id":"https:\/\/www.brightpearl.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BrightpearlHQ","https:\/\/x.com\/BrightpearlHQ","https:\/\/www.linkedin.com\/company\/brightpearl\/","https:\/\/www.youtube.com\/user\/brightpearldocs"]}]}},"_links":{"self":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/posts\/4710","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/comments?post=4710"}],"version-history":[{"count":0,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/posts\/4710\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/media\/4712"}],"wp:attachment":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/media?parent=4710"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/categories?post=4710"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/tags?post=4710"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}