{"id":4676,"date":"2021-07-30T09:51:18","date_gmt":"2021-07-30T09:51:18","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=4676"},"modified":"2024-11-22T18:36:28","modified_gmt":"2024-11-22T18:36:28","slug":"how-to-improve-brand-awareness-for-your-ecommerce-store","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/how-to-improve-brand-awareness-for-your-ecommerce-store","title":{"rendered":"How to Improve Brand Awareness for Your Ecommerce Store"},"content":{"rendered":"<p><b>Brand awareness<\/b><span style=\"font-weight: 400;\"> is one of the most important aspects of growing a business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve prepared a detailed guide on how you can improve brand awareness for your ecommerce store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More specifically, we\u2019re covering the following topics:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How social media promotion can help you increase brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to use contests and giveaways online to expand your brand<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to build links to your target pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How and why you should introduce a referral program<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to engage with online communities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to use social ads to improve brand awareness<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s get right into it.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Table of Contents<\/span><\/h2>\n<p><a href=\"#method-1\"><span style=\"font-weight: 400;\">Method #1: Promote Your Store on Social Media<\/span><\/a><\/p>\n<p><a href=\"#method-2\"><span style=\"font-weight: 400;\">Method #2: Run Contests &amp; Giveaways<\/span><\/a><\/p>\n<p><a href=\"#method-3\"><span style=\"font-weight: 400;\">Method\u00a0#3: Build Links Back to Your Target Pages<\/span><\/a><\/p>\n<p><a href=\"#method-4\"><span style=\"font-weight: 400;\">Method #4: Introduce a Referral Program<\/span><\/a><\/p>\n<p><a href=\"#method-5\"><span style=\"font-weight: 400;\">Method #5: Engage with Niche Communities Online<\/span><\/a><\/p>\n<p><a href=\"#method-6\"><span style=\"font-weight: 400;\">Method #6: Use Social Ads<\/span><\/a><\/p>\n<h2 id=\"method-1\"><span style=\"font-weight: 400;\">Method #1: Promote Your Store on Social Media<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The first and most important action in terms of increasing brand awareness for your ecommerce business is to<\/span> <a href=\"https:\/\/www.brightpearl.com\/ecommerce-guides\/social-media-marketing-for-retail\"><b>promote your store on social media<\/b><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I can\u2019t stress enough how important it is to promote your store on social media in terms of improving your brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether you own a small or internationally popular ecommerce store, you\u2019ll definitely need to use the power of socials to promote it, given the high number of people that currently have social media accounts and engage with them actively.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a look at the bar graph below:<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4693 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image23.png\" alt=\"\" width=\"1564\" height=\"1002\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image23.png 1564w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image23-300x192.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image23-1024x656.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image23-768x492.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image23-1536x984.png 1536w\" sizes=\"(max-width: 1564px) 100vw, 1564px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.statista.com\/statistics\/617136\/digital-population-worldwide\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The graph shows the digital population &#8211; in billions &#8211; as of summer 2020.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We understand that with such a high number of active users, social media promotion can really help companies reach out to a huge audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More than that, we can see that over 50% of social media users are using social media to research products, connect with their favorite brands, share brand-related content, etc:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4680 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image10.png\" alt=\"\" width=\"1260\" height=\"1234\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image10.png 1260w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image10-300x294.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image10-1024x1003.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image10-768x752.png 768w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/blog.gwi.com\/chart-of-the-day\/social-browsers-brand\/\"><span style=\"font-weight: 400;\">GlobalWebIndex<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">That basically means that the world\u2019s digital population is not simply using social media platforms to share content in relation to their personal lives and connect with their friends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the contrary, 54% of active users are actively following and engaging with brands on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Buffer\u2019s statistics on <\/span><a href=\"https:\/\/buffer.com\/resources\/\"><span style=\"font-weight: 400;\">the state of social media in 2019<\/span><\/a><span style=\"font-weight: 400;\"> shows us just how important social media platforms are to a company\u2019s overall marketing strategy.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4685 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image15.png\" alt=\"\" width=\"1180\" height=\"832\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image15.png 1180w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image15-300x212.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image15-1024x722.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image15-768x542.png 768w\" sizes=\"(max-width: 1180px) 100vw, 1180px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/buffer.com\/resources\/\"><span style=\"font-weight: 400;\">Buffer<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With around 60% of marketers stating that social media is playing a significant role in terms of their marketing strategy, we\u2019re getting a clear message about how impactful and effective incorporating social media into a marketing strategy can be.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media platforms provide a space for ecommerce stores to advertize their products and services in a direct way.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s now go through some examples of companies that are extensively &#8211; and successfully &#8211; using their social media platforms to reach out to their audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sportswear manufacturer, <\/span><a href=\"https:\/\/www.fila.com\/us\"><span style=\"font-weight: 400;\">FILA<\/span><\/a><span style=\"font-weight: 400;\">, is one of these companies.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4686 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image16.png\" alt=\"\" width=\"1908\" height=\"1260\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image16.png 1908w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image16-300x198.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image16-1024x676.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image16-768x507.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image16-1536x1014.png 1536w\" sizes=\"(max-width: 1908px) 100vw, 1908px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.instagram.com\/filausa\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re using user generated content and product ads to raise awareness of what they do and expand their audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please have a look at the high number of likes I\u2019ve highlighted for you, because it gives us an idea of the level of engagement users have with the account.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eyewear brand <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/finlay-london-dtc-transition\"><span style=\"font-weight: 400;\">Finlay London<\/span><\/a><span style=\"font-weight: 400;\"> is another example of a company using the power of social media to promote their products.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4677 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image7.png\" alt=\"\" width=\"1999\" height=\"1530\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image7.png 1999w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image7-300x230.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image7-1024x784.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image7-768x588.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image7-1536x1176.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.instagram.com\/finlayandco\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Again, you may notice the number of followers that shows us just how popular the brand is on Instagram.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The brand is using its Instagram account in smart ways to promote the lifestyle and aesthetics that it\u2019s supporting.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes it easier for their audience to have a clear idea of what the brand is all about, thus making it more possible for people who relate to this lifestyle to want to connect with the brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">New York based Menswear retailer Bonobos is another example of a brand that goes on social, more specifically on Twitter, to connect with its customers and audience, giving them access to offers and more.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4701 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image4.png\" alt=\"\" width=\"1110\" height=\"638\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image4.png 1110w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image4-300x172.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image4-1024x589.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image4-768x441.png 768w\" sizes=\"(max-width: 1110px) 100vw, 1110px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/x.com\/Bonobos\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve now established that undertaking marketing tactics on social media can increase the overall effectiveness of your <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/12-ecommerce-marketing-strategies-scale-your-business\"><span style=\"font-weight: 400;\">marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> and help you raise awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the process of creating content, such as <\/span><a href=\"https:\/\/www.visme.co\/social-media-graphics\/\"><span style=\"font-weight: 400;\">social media graphics<\/span><\/a><span style=\"font-weight: 400;\"> for your accounts, like the brands we mentioned a little further up,\u00a0 you should try to make it as compelling and engaging as possible.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s a wide range of ready made, customizable templates that can form the basis of your posts, like the <\/span><a href=\"https:\/\/www.visme.co\/templates\/social-media-graphics\/instagram-posts\/\"><span style=\"font-weight: 400;\">Instagram post templates<\/span><\/a><span style=\"font-weight: 400;\"> shown below:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4691\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image21.png\" alt=\"\" width=\"1999\" height=\"1161\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image21.png 1999w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image21-300x174.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image21-1024x595.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image21-768x446.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image21-1536x892.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><b><i>Author\u2019s Note:<\/i><\/b><i><span style=\"font-weight: 400;\"> A <\/span><\/i><a href=\"https:\/\/www.socialpilot.co\/\"><i><span style=\"font-weight: 400;\">social media tool<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> might help you organize your digital marketing plan.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s now move on to the next way to improve brand awareness for your store.\u00a0<\/span><\/p>\n<h2 id=\"method-2\"><span style=\"font-weight: 400;\">Method #2: Run Contests &amp; Giveaways<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The second way that I believe will help you raise awareness on your business is to <\/span><b>run contests and giveaways online<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before I show you examples of brands that are incorporating contests and giveaways into their social media marketing strategy as a way to increase their audience and keep it engaged, let\u2019s first talk about why contests are important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a self-explanatory graph:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4683 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image13.png\" alt=\"\" width=\"674\" height=\"568\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image13.png 674w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image13-300x253.png 300w\" sizes=\"(max-width: 674px) 100vw, 674px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-contest-ideas-that-will-grow-your-followers-70-faster\"><span style=\"font-weight: 400;\">Tailwind<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, contests help social media accounts grow at a significant rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, accounts that create and share contests with their followers grow 70% faster than accounts that are less active in terms of contests.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Impressive, isn\u2019t it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, the data shows us that contests are the type of social media post that get higher levels of engagement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a look at the pie chart below:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4695 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image25.png\" alt=\"\" width=\"672\" height=\"562\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image25.png 672w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image25-300x251.png 300w\" sizes=\"(max-width: 672px) 100vw, 672px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.tailwindapp.com\/blog\/instagram-contest-ideas-that-will-grow-your-followers-70-faster\"><span style=\"font-weight: 400;\">Tailwind<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The vast majority of Instagram posts that get more attention and keep users engaged in the comments section are contests.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We therefore understand that contests and giveaways can really help an ecommerce store as well as any kind of small and bigger companies raise awareness and expand their audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Like we did in the previous section, we\u2019re going to examine a few examples of social media contests and giveaways we\u2019ve found online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of the American brand Bobbi Brown Cosmetics:\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4690 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image20.png\" alt=\"\" width=\"1660\" height=\"1222\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image20.png 1660w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image20-300x221.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image20-1024x754.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image20-768x565.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image20-1536x1131.png 1536w\" sizes=\"(max-width: 1660px) 100vw, 1660px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.instagram.com\/bobbibrown\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The number of likes and comments is high, thus showing us that contests encourage user participation and keep them engaged.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paris-based tea brand, Kusmi Tea is another successful example of a brand that\u2019s getting more and more visibility through their social media accounts.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4679\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image9.png\" alt=\"\" width=\"1654\" height=\"1224\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image9.png 1654w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image9-300x222.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image9-1024x758.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image9-768x568.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image9-1536x1137.png 1536w\" sizes=\"(max-width: 1654px) 100vw, 1654px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.instagram.com\/kusmiteaparis\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">And one last example of an Instagram giveaway post that hit almost 16,000 likes, coming from Swedish socks manufacturer, Happy Socks.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4696 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image26.png\" alt=\"\" width=\"1626\" height=\"1194\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image26.png 1626w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image26-300x220.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image26-1024x752.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image26-768x564.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image26-1536x1128.png 1536w\" sizes=\"(max-width: 1626px) 100vw, 1626px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.instagram.com\/happysocks\/\"><span style=\"font-weight: 400;\">Instagram<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">All these contest and giveaway posts show us just how engaging such types of posts can be in terms of how your audience interacts with your brand, but also in terms of giving back to them for their love and support of your company.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When running contests on your social media accounts, you can choose between giving away <\/span><a href=\"https:\/\/swagdrop.com\/promotional-products\/\"><span style=\"font-weight: 400;\">promotional products<\/span><\/a><span style=\"font-weight: 400;\"> or giving your own products as prizes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In any case, remember that your posts need to look fabulous and eye-catching, like in the examples I\u2019ve shown you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You could consider using <\/span><a href=\"https:\/\/www.visme.co\/templates\/social-media-graphics\/twitter-ads\/\"><span style=\"font-weight: 400;\">social media ads and post templates<\/span><\/a><span style=\"font-weight: 400;\"> and customize them in order to match your brand aesthetic, color palette, style, etc.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4703\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image6.png\" alt=\"\" width=\"1670\" height=\"1292\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image6.png 1670w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image6-300x232.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image6-1024x792.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image6-768x594.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image6-1536x1188.png 1536w\" sizes=\"(max-width: 1670px) 100vw, 1670px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">These can save you time and money, as well as help you create stylistically consistent social media content, which enhances brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keep reading to find the next method I have for you.\u00a0<\/span><\/p>\n<h2 id=\"method-3\"><span style=\"font-weight: 400;\">Method #3: Build Links Back to Your Target Pages<\/span><\/h2>\n<p><b>Building links back to some of your target pages<\/b><span style=\"font-weight: 400;\"> is another way I suggest for improving brand awareness.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Building links to target pages &#8211; which in the case of an ecommerce store are most probably product pages &#8211; can help you increase the domain rating (DR) of your website, which in a few words, makes your website more powerful and authoritative.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To do so, you need to make sure that your content is linkable, which means that it\u2019s interesting and engaging, thus making it more likely for people to link back and refer to, as well as share it on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A Backlinko <\/span><a href=\"https:\/\/backlinko.com\/content-study\"><span style=\"font-weight: 400;\">study on 912 million blog posts<\/span><\/a><span style=\"font-weight: 400;\"> gives us great insights into what kind of content gets more links than others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a look at the bar chart below:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4694\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image24.png\" alt=\"\" width=\"1452\" height=\"1392\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image24.png 1452w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image24-300x288.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image24-1024x982.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image24-768x736.png 768w\" sizes=\"(max-width: 1452px) 100vw, 1452px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/backlinko.com\/content-study\"><span style=\"font-weight: 400;\">Backlinko<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, engaging types of posts, such as the \u201cwhy posts\u201d, \u201cwhat posts\u201d, video, and infographics are the four most popular types of posts in terms of acquiring links, which can help you improve your brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ahrefs gives us additional information in relation to the type of visual content that helps companies get more links.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4692 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image22.png\" alt=\"\" width=\"1094\" height=\"374\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image22.png 1094w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image22-300x103.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image22-1024x350.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image22-768x263.png 768w\" sizes=\"(max-width: 1094px) 100vw, 1094px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/ahrefs.com\/blog\/build-links-with-images\/\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Again, we see that it\u2019s all about content that catches the attention of the audience, in this case infographics, graphs, maps, etc., that gets the links and therefore increases your DR.\u00a0<\/span><\/p>\n<p><b><i>Author\u2019s Note:<\/i><\/b><i><span style=\"font-weight: 400;\"> You could think about combining your link building tactics in terms of the type of content you&#8217;re sharing online, with the power of <\/span><\/i><a href=\"https:\/\/respona.com\/link-building-software\/\"><i><span style=\"font-weight: 400;\">link building software<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> that can save you both time and money in the process of acquiring more links and increasing brand visibility and brand awareness.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">In case you don\u2019t have a designer in-house but you still want to be able to create compelling visual content that your audience will not only engage with but will want to share with the world, you might find it helpful to <\/span><a href=\"https:\/\/www.visme.co\/make-infographics\/\"><span style=\"font-weight: 400;\">make infographics<\/span><\/a><span style=\"font-weight: 400;\"> online, hassle free.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m showing you the infographics templates below so you can get an idea of the capabilities visual content gives you in regards to being imaginative and publishing original content that\u2019ll wow your audience.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4689\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image19.png\" alt=\"\" width=\"1999\" height=\"1246\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image19.png 1999w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image19-300x187.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image19-1024x638.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image19-768x479.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image19-1536x957.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In addition to this, you might want to think about <\/span><a href=\"https:\/\/minuttia.com\/blog-post-templates\/\"><span style=\"font-weight: 400;\">blog post templates<\/span><\/a><span style=\"font-weight: 400;\"> that you can personalize and use them for your own purpose.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Put another way, interesting,\u00a0 well-made, and thought out content will help you make your content a success and attract links which basically help you grow.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In creating it, try to take advantage of any available resources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The last tip before we go to the next section would be to consider using a <\/span><a href=\"https:\/\/www.tidio.com\/flows\/\"><span style=\"font-weight: 400;\">chatbot<\/span><\/a><span style=\"font-weight: 400;\"> on your website to send visitors to product pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s now move on to method #4.\u00a0<\/span><\/p>\n<h2 id=\"method-4\"><span style=\"font-weight: 400;\">Method #4: Introduce a Referral Program<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Another way I have for you is to <\/span><b>introduce a referral program<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Referral programs help bring more people in and get them to know your business better, thus increasing brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s lots of benefits when it comes to referral programs, both for the brand and the client.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First of all, your website and ecommerce store gets organic traffic by way of new users. You can drive even more traffic by building your referral program into your website using tools like <a class=\"c-link\" tabindex=\"-1\" href=\"https:\/\/elextensions.com\/products\/?filter_product_cat=plugins\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"https:\/\/learnwoo.com\/category\/woocommerce\/\" data-sk=\"tooltip_parent\" data-remove-tab-index=\"true\">Woo Commerce plugins<\/a>\u00a0or QR codes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, your clients have the opportunity to share their love for your brand with their friends and family by not only giving them discounts and offers, but also being rewarded for sharing their love.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This keeps them motivated and engaged in terms of wanting to share their experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s a fantastic image that shows how word of mouth helps a company grow.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4702 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image5.png\" alt=\"\" width=\"1254\" height=\"698\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image5.png 1254w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image5-300x167.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image5-1024x570.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image5-768x427.png 768w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.slideshare.net\/slideshow\/my-little-paris-storytelling-branding-culture\/80899276\"><span style=\"font-weight: 400;\">Slideshare<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">I believe that the following flow chart will help you visualize how referrals work.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have a look:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4699 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image2.png\" alt=\"\" width=\"1456\" height=\"902\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image2.png 1456w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image2-300x186.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image2-1024x634.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image2-768x476.png 768w\" sizes=\"(max-width: 1456px) 100vw, 1456px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/blog.talkable.com\/referral-marketing-like-wom-on-steroids\"><span style=\"font-weight: 400;\">Talkable<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">It comes as no surprise that a discount or coupon gives \u2018the friend\u2019 motivation to go to your website and make a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because referrals can be so beneficial for a company\u2019s growth, they are also extensively used by companies that wish to drive more people to their websites and, eventually, get them to buy something or start using their services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The list of companies that have used <\/span><a href=\"https:\/\/www.referralcandy.com\/blog\/47-referral-programs\"><span style=\"font-weight: 400;\">referral programs<\/span><\/a><span style=\"font-weight: 400;\"> or are currently using them is long.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re going to focus on a few examples that\u2019ll make my point a bit more clear.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Airbnb introduced one of the most popular and effective referral programs.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4681\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image11.png\" alt=\"\" width=\"1999\" height=\"1112\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image11.png 1999w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image11-300x167.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image11-1024x570.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image11-768x427.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image11-1536x854.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.airbnb.com\/invite\"><span style=\"font-weight: 400;\">Airbnb<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">More specifically, this is a double-sided referral program which basically means that both the person receiving the referral and the person sending out referrals get a discount.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can imagine, this significantly benefits the company, given that the discount is activated when one books accommodation with Airbnb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ASOS is another example of an ecommerce business that runs a very successful referral program.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4700\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image3.png\" alt=\"\" width=\"1999\" height=\"1474\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image3.png 1999w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image3-300x221.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image3-1024x755.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image3-768x566.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image3-1536x1133.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.asos.com\/us\/discover\/refer-a-friend\/\"><span style=\"font-weight: 400;\">ASOS<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The company is expanding its audience and raises awareness about its products by offering a double-sided referral program which gives 15% off to the existing customer and the same again to their friends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you\u2019ve probably noticed from the examples I\u2019ve shown you, huge companies are using referrals to elevate their brand through their loyal and <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/7-post-purchase-tips-to-improve-customer-experience\"><span style=\"font-weight: 400;\">satisfied customers<\/span><\/a><span style=\"font-weight: 400;\">, thus making us understand that referrals can benefit pretty much any kind of business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">I\u2019m sharing with you some <\/span><a href=\"https:\/\/www.visme.co\/templates\/gift-certificates\/\"><span style=\"font-weight: 400;\">gift certificate templates<\/span><\/a><span style=\"font-weight: 400;\"> that you might find useful when you start designing the looks of your referral program.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-4687 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image17.png\" alt=\"\" width=\"1126\" height=\"986\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image17.png 1126w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image17-300x263.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image17-1024x897.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image17-768x673.png 768w\" sizes=\"(max-width: 1126px) 100vw, 1126px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Keep in mind that referrals should be more than just attractive in terms of the value of the coupon, discount, etc.; they also need to be eye catching.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, these offers and coupons could also be part of the <\/span><a href=\"https:\/\/moosend.com\/blog\/email-newsletter-design\/\"><span style=\"font-weight: 400;\">newsletter<\/span><\/a><span style=\"font-weight: 400;\"> you send to your most loyal customers.\u00a0<\/span><\/p>\n<p><b><i>Author\u2019s Note<\/i><\/b><i><span style=\"font-weight: 400;\">: To make sure your newsletter reaches the right people, check your\u00a0 <\/span><\/i><a href=\"https:\/\/mailtrap.io\/blog\/email-deliverability\/\"><i><span style=\"font-weight: 400;\">email deliverability<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> often and clean up your email list so that you improve your performance.\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Moving on to the second to last way of improving your brand awareness.\u00a0<\/span><\/p>\n<h2 id=\"method-5\"><span style=\"font-weight: 400;\">Method #5: Engage with Niche Communities Online<\/span><\/h2>\n<p><b>Engaging with niche communities<\/b><span style=\"font-weight: 400;\"> online might be a nice way for you to increase brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put the term niche community in another way, it\u2019d be helpful to think of such communities as basically being special interest groups.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The moment you engage with a particular niche, you give yourself a loyal and engaged audience that\u2019ll happily interact with your content and most likely buy your products and use your services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Niche communities help you increase trust between your business and its audience, and it\u2019s profitable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Engaging with a niche might mean that your website is addressed to people with particular interests and preferences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the sake of an example, Synergy Clothing is a brand making ethical, eco-conscious apparel.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4698\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image1.png\" alt=\"\" width=\"1999\" height=\"1167\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image1.png 1999w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image1-300x175.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image1-1024x598.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image1-768x448.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image1-1536x897.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.synergyclothing.com\/\"><span style=\"font-weight: 400;\">SynergyClothing<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">People around the world are becoming more and more environmentally conscious &#8211; in fact there\u2019s a big number of people that are getting informed online about how to avoid fast fashion brands and shop more ethically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The amount of information found with a simple search proves that sustainability concerns a wide audience:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4678\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image8.png\" alt=\"\" width=\"1777\" height=\"1111\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image8.png 1777w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image8-300x188.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image8-1024x640.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image8-768x480.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image8-1536x960.png 1536w\" sizes=\"(max-width: 1777px) 100vw, 1777px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We therefore understand that, for a company that focuses on sustainability and organic clothing, engaging with communities that care about ethical clothing would be ideal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Synergy&#8217;s case, engaging with niche communities would mean the company tries to engage with micro-communities, on Reddit as well as Facebook Groups, with people that seek sustainable and\/or ethical clothing solutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That would involve participating in forums, writing threads, and replying to people\u2019s questions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a look at the audience of relevant Instagram accounts like the ones shown below would also be a nice idea:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4688\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image18.png\" alt=\"\" width=\"1392\" height=\"1206\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image18.png 1392w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image18-300x260.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image18-1024x887.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image18-768x665.png 768w\" sizes=\"(max-width: 1392px) 100vw, 1392px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Image Source: Instagram<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This will help an ecommerce company understand the qualities of their target audience and find the most appropriate and effective way to reach out to them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below, we\u2019ll be discussing the importance of social ads in relation to brand awareness.<\/span><\/p>\n<h2 id=\"method-6\"><span style=\"font-weight: 400;\">Method #6: Use Social Ads<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Last but not least, <\/span><b>using social ads<\/b><span style=\"font-weight: 400;\"> is a move that will definitely help you expand your audience, thus improving brand awareness for your store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that it\u2019d be very useful for the growth of your business to set a budget for ads on Facebook, Twitter, Instagram, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because social ads are one of the most effective digital marketing tactics:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4697\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image27.png\" alt=\"\" width=\"1278\" height=\"740\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image27.png 1278w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image27-300x174.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image27-1024x593.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image27-768x445.png 768w\" sizes=\"(max-width: 1278px) 100vw, 1278px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.smartinsights.com\/digital-marketing-strategy\/effective-digital-marketing-tactics\/\"><span style=\"font-weight: 400;\">Smart Insights<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The list of companies <\/span><a href=\"https:\/\/www.visme.co\/ad-maker\/\"><span style=\"font-weight: 400;\">creating and using social ads<\/span><\/a><span style=\"font-weight: 400;\"> to promote their content and products, thus firing up brand awareness, is long.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s two examples of Facebook ads found on the Facebook Ad Library.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The ads are paid for by Nike to promote the company:<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4682\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image12.png\" alt=\"\" width=\"1999\" height=\"1517\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image12.png 1999w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image12-300x228.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image12-1024x777.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image12-768x583.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image12-1536x1166.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.facebook.com\/ads\/library\/?active_status=all&amp;ad_type=political_and_issue_ads&amp;country=ALL&amp;q=Nike&amp;sort_data[direction]=desc&amp;sort_data[mode]=relevancy_monthly_grouped\"><span style=\"font-weight: 400;\">Facebook Ad Library<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">In general, all social media platforms give their users the opportunity to post paid ads on the platform or share sponsored posts through influencers accounts, which can be just as effective in terms of improving <a href=\"https:\/\/www.stickeryou.com\/blog\/post\/building-brand-awareness\">brand awareness<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube, for example, is dedicating a landing page on their YouTube Ads service where businesses can promote their products and services.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4684\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image14.png\" alt=\"\" width=\"1999\" height=\"830\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image14.png 1999w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image14-300x125.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image14-1024x425.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image14-768x319.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2021\/04\/image14-1536x638.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image Source: <\/span><a href=\"https:\/\/www.youtube.com\/ads\/resources\/success-stories\/\"><span style=\"font-weight: 400;\">YouTube Ads<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">From there, many brands have started advertising on YouTube and reach new audiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This\u2014and other social media channels you can advertize on\u2014can be really effective in helping you promote your ecommerce business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You just have to find the ones that work for you and validate them as channels that can help you grow.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s wrap this up.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Now Over to You<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In this post, we\u2019ve discussed six ways of improving brand awareness for your ecommerce store.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">More specifically, we talked about the importance of social media promotion, social media ads, contests and giveaways, as well as link building.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, we examined referral programs as another way to expand your audience alongside engaging with niche communities online.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which ways are you currently using, or considering using, in the future in order to improve brand awareness?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019d love to know your opinion and experience with brand awareness.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leave a comment below.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand awareness is one of the most important aspects of growing a business.\u00a0 We\u2019ve prepared a detailed guide on how you can improve brand awareness for your ecommerce store.\u00a0 More specifically, we\u2019re covering the following topics: How social media promotion can help you increase brand awareness How to use contests and giveaways online to expand [&hellip;]<\/p>\n","protected":false},"author":20,"featured_media":4928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-4676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ 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