{"id":4500,"date":"2021-05-25T08:36:47","date_gmt":"2021-05-25T08:36:47","guid":{"rendered":"https:\/\/www.brightpearl.com\/?p=4500"},"modified":"2024-11-22T17:44:45","modified_gmt":"2024-11-22T17:44:45","slug":"15-cost-effective-customer-appreciation-ideas-that-make-an-impact","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/15-cost-effective-customer-appreciation-ideas-that-make-an-impact","title":{"rendered":"15 Cost-Effective Customer Appreciation Ideas That Make an Impact"},"content":{"rendered":"

Surveys show 91% of people are more likely to do business with companies who <\/span>appreciate their customers<\/span><\/a>. Yet a much lower number \u2013 62% \u2013 feel organizations do a good job of showing their appreciation.<\/span><\/p>\n

As a business owner or marketing person, much effort goes towards attracting new customers. But how about the customers you already have?<\/span><\/p>\n

If you\u2019re an <\/span>ecommerce business<\/span><\/a> owner looking for new ways to retain your best customers, you should focus on customer appreciation ideas. These range from offering treats and upgrades to holding an appreciation event. And the best bit? They don\u2019t have to break the bank.<\/span><\/p>\n

Read on for 15 top customer appreciation ideas.<\/span><\/p>\n

Retaining customers<\/span><\/h2>\n

New customers often benefit from great deals. Think about when you switch to a new phone provider or a different bank \u2013 you get a good deal, right?<\/span><\/p>\n

Most likely, a better deal than loyal customers who stay with a company for years and years. But in their case, it\u2019s not necessarily about money. Instead, it\u2019s about appreciation.<\/span><\/p>\n

Customer relationships and striving for customer retention should be high on your agenda. You\u2019ve already drawn people to your website in the first place. You can assume they like your products because they\u2019ve already bought something. So, how do you keep them coming back for more?<\/span><\/p>\n

Of course, first-rate <\/span>customer service<\/span><\/a> is up there on your priorities list. With a great customer experience expected these days, though, that\u2019s not enough. You and your ecommerce business need to go the extra mile if you want to generate customer loyalty.<\/span><\/p>\n

In comes customer appreciation.<\/span><\/p>\n

Show your customers appreciation, and keep showing them in different ways. It\u2019s about more than being nice to your customers or saying a quick thanks.<\/span><\/p>\n

\"\"<\/p>\n

Image source<\/span><\/a><\/p>\n

By making sure your best customers feel they matter, not only do you retain them, you create word-of-mouth marketing. If a customer feels appreciated, they\u2019ll naturally tell their friends and family about your brand.<\/span><\/p>\n

These family and friends customers come from trusted sources, so are more likely to turn into loyal customers themselves.<\/span><\/p>\n

And the good thing is, you don\u2019t have to spend a fortune saying thanks.<\/span><\/p>\n

Effective customer appreciation<\/span><\/h2>\n

The most effective gestures share a handful of traits. Four key characteristics are:<\/span><\/p>\n