{"id":2669,"date":"2020-12-01T16:32:00","date_gmt":"2020-12-01T16:32:00","guid":{"rendered":"https:\/\/blog.brightpearl.com\/?p=1940"},"modified":"2025-04-15T19:50:45","modified_gmt":"2025-04-15T19:50:45","slug":"why-your-ecommerce-delivery-strategy-is-crucial-heading-into-2021","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/why-your-ecommerce-delivery-strategy-is-crucial-heading-into-2021","title":{"rendered":"Why Your eCommerce Delivery Strategy Is Crucial Heading Into 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Online delivery is in demand like never before. 2020 has been a steep learning curve for eCommerce brands. The outbreak of Covid-19 has turned the online sales ecosystem upside down, with a monumental upturn in sales that is now forcing eCommerce brands into action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To cope with this unprecedented demand spike, eCommerce brands need to revisit their delivery strategies as they move into 2021. Improved delivery mechanisms and shipping methods are now essential. It\u2019s impossible for businesses to meet the new demand without the appropriate infrastructure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this new environment, 2021 has the potential to be a highly lucrative year in eCommerce. But without a delivery, shipping, and inventory system that\u2019s up to the job, your business will miss out on these new and exciting opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ecommerce today is booming, and 2020 has catapulted online stores to new heights. E-retail revenues are set to reach <\/span><a href=\"https:\/\/blog.shift4shop.com\/future-of-ecommerce-2021\"><span style=\"font-weight: 400;\">$6.54 trillion<\/span><\/a><span style=\"font-weight: 400;\"> by 2022, as more and more retailers and entrepreneurs start moving online. But with this growth comes new challenges and trends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Technology can help online retailers maintain an effective <a href=\"https:\/\/www.brightpearl.com\/delivery-strategy\">delivery strategy<\/a> for 2021. It\u2019s time to move with the times and embrace the digital age.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2976\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/ecommerce-sales-worldwide-14-23.jpg\" alt=\"\" width=\"1000\" height=\"716\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/ecommerce-sales-worldwide-14-23.jpg 1000w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/ecommerce-sales-worldwide-14-23-300x215.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/ecommerce-sales-worldwide-14-23-768x550.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"text-align: center;\"><b><span style=\"font-weight: 400;\">Image by <\/span><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\"><span style=\"font-weight: 400;\">Statista<\/span><\/a><\/b><\/p>\n<h2><strong>Common traits of businesses that are performing well during Covid-19 <\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Covid-19 has been a boom or bust for online businesses. But top-performing retailers have something in common. They consistently meet -or beat- customer delivery time expectations and react to changing consumer needs with an appropriate eCommerce delivery strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Common traits of ecommerce stores that are performing well during Covid-19:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They perfect end-to-end shopping experiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They use visual commerce<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They experiment with dynamic pricing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They utilize AI &amp; AR to enhance customer experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They provide reliable and fast mobile commerce options &#8211; did you know that mobile devices are expected to make up <\/span><a href=\"https:\/\/blog.shift4shop.com\/future-of-ecommerce-2021\"><span style=\"font-weight: 400;\">73% of total eCommerce sales<\/span><\/a><span style=\"font-weight: 400;\"> by the end of 2021?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They prioritize flawless user experiences and <a href=\"https:\/\/www.brightpearl.com\/blog\/10-top-tips-for-providing-world-class-customer-service\">customer service<\/a> options<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Their marketing campaigns are highly personalized\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They mobilize social media marketing\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They use metrics for profitability\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They forecast their order fulfillment quota based on inventory and <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/six-ways-modernize-warehouse-management\"><span style=\"font-weight: 400;\">warehouse<\/span><\/a><span style=\"font-weight: 400;\"> capacity\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They have realistic order fulfillment goals and use them to improve fulfillment services<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is a long list. Maintaining such a complex and tech-heavy business strategy without the appropriate tools is a guaranteed dead-end. As such, these new and advanced requirements demand new and advanced tools to match. And the key to mastering these business practices is automation.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2977\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/Automation.png\" alt=\"\" width=\"770\" height=\"450\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/Automation.png 770w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/Automation-300x175.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/Automation-768x449.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3>How automation saved 2020 from ruin<\/h3>\n<p><span style=\"font-weight: 400;\">Companies that have seen success during Covid-19 successfully mobilize automation to streamline their business operations. Retailers that had already replaced manual processes with higher-level automation, had a huge advantage over their competitors who did not.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Whether or not your business was prepared for the pandemic, the most important thing is to start<\/span><a href=\"https:\/\/f.hubspotusercontent20.net\/hubfs\/2304371\/How%20Well%20Shop\/How%20Well%20Shop%20-%20Winners%20&amp;%20Losers%20UK.pdf\"><span style=\"font-weight: 400;\"> future-proofing<\/span><\/a><span style=\"font-weight: 400;\"> your business for a post-Covid world. But only<\/span><a href=\"https:\/\/f.hubspotusercontent20.net\/hubfs\/2304371\/How%20Well%20Shop\/How%20Well%20Shop%20-%20Winners%20&amp;%20Losers%20UK.pdf\"><span style=\"font-weight: 400;\"> 56% of UK<\/span><\/a><span style=\"font-weight: 400;\"> and<\/span><a href=\"https:\/\/f.hubspotusercontent20.net\/hubfs\/2304371\/How%20Well%20Shop\/How%20Well%20Shop%20-%20Winners%20&amp;%20Losers%20US.pdf\"><span style=\"font-weight: 400;\"> 43% of US <\/span><\/a><span style=\"font-weight: 400;\">retailers can say that their business would survive another wave of Covid-19.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These statistics go to show that, in our current climate, automation is critical to business survival and eCommerce stability moving forward.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2979\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/Common-Thread-Stats.png\" alt=\"\" width=\"1303\" height=\"1600\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/Common-Thread-Stats.png 1303w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/Common-Thread-Stats-244x300.png 244w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/Common-Thread-Stats-834x1024.png 834w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/Common-Thread-Stats-768x943.png 768w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/Common-Thread-Stats-1251x1536.png 1251w\" sizes=\"(max-width: 1303px) 100vw, 1303px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Photo by <\/span><a href=\"https:\/\/commonthreadco.com\/blogs\/coachs-corner\/ecommerce-trends-future#coronavirus-ecommerce-data\"><span style=\"font-weight: 400;\">CommonThread<\/span><\/a><\/p>\n<h3>Mad4Tools<\/h3>\n<p><span style=\"font-weight: 400;\">Take Mad4Tools.com, as an example. The online tool company experienced a monumental <\/span><a href=\"https:\/\/www.brightpearl.com\/customer-stories\/mad4tools-case-study\"><span style=\"font-weight: 400;\">250% spike in sales<\/span><\/a><span style=\"font-weight: 400;\"> during the lockdown in Britain. Brits were using their time in isolation to make home improvements. Mad4Tools noticed this, reacted, and reaped the rewards.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By selling solely online, Mad4Tools were at an immediate advantage. A track record of super fast delivery options and excellent customer experience primed this business for success. As demand increased, Mad4Tools recognized the need for more robust systems and strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These tools allowed Mad4Tools to maintain their high standard delivery experience despite the booming demand for their products. In order to achieve this, the firm partnered with <\/span><a href=\"https:\/\/www.brightpearl.com\/customer-stories\/mad4tools-case-study\"><span style=\"font-weight: 400;\">Brightpearl<\/span><\/a><span style=\"font-weight: 400;\"> to reinforce their technology infrastructure and maintain a successful delivery strategy in trying times.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brightpearl allowed Mad4Tools to capitalize on the lockdown boom. Brightpearl helped them automate their eCommerce workflows holistically. Everything from order processing to <a href=\"https:\/\/www.brightpearl.com\/inventory-management-system\">inventory management<\/a> and shipping was strategized and automated.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This allowed Mad4Tools to maintain their high levels of service and delivery fulfillment quotas, despite the dramatic and sudden increase in demand from online shoppers.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">\u201cThis proved crucial when Amazon stopped delivery of anything non-essential.\u201d<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Paul Swain, Director, Mad4Tools.com<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2983\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/drillbits-mad4tools.png\" alt=\"\" width=\"770\" height=\"450\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/drillbits-mad4tools.png 770w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/drillbits-mad4tools-300x175.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/drillbits-mad4tools-768x449.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3>The take home<\/h3>\n<p><span style=\"font-weight: 400;\">The take away from all of this is simple. ECommerce delivery strategies must automate to survive. Covid-19 has changed the ordering and purchasing habits of the general population and they\u2019re not going back to how they were.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within the next five years alone, <\/span><a href=\"https:\/\/f.hubspotusercontent20.net\/hubfs\/2304371\/How%20Well%20Shop\/How%20Well%20Shop%20-%20Winners%20&amp;%20Losers%20UK.pdf\"><span style=\"font-weight: 400;\">one-fifth of UK online consumers<\/span><\/a><span style=\"font-weight: 400;\"> expect to shop online <\/span><b>only<\/b><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/f.hubspotusercontent20.net\/hubfs\/2304371\/How%20Well%20Shop\/How%20Well%20Shop%20-%20Winners%20&amp;%20Losers%20US.pdf\"><span style=\"font-weight: 400;\">39 percent of US consumers<\/span><\/a><span style=\"font-weight: 400;\"> feel the same. This is the consequence of rapidly changing habits and a growing reluctance to use bricks-and-mortar shopping facilities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online firms should <\/span><a href=\"https:\/\/www.brightpearl.com\/\"><span style=\"font-weight: 400;\">future-proof<\/span><\/a><span style=\"font-weight: 400;\"> their businesses with automation. Even once the virus recedes, new online behaviors are likely to remain entrenched. Retailers need to reassess their current set-ups and consider updating their tech infrastructures.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\"><strong>How to succeed in 2021 with a fresh new delivery strategy<\/strong> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">ECommerce businesses learned a lot in 2020. Moving forward into 2021, optimized delivery strategies must be top of any online retailer\u2019s agenda. With online sales set to continue growing, revamping your eCommerce delivery strategy for the new year will give you that competitive edge.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Covid saw a shift to online eCommerce, but delivery reliability has created a crisis of confidence amongst some consumers. <\/span><a href=\"https:\/\/f.hubspotusercontent20.net\/hubfs\/2304371\/How%20Well%20Shop\/How%20Well%20Shop%20-%20Winners%20&amp;%20Losers%20US.pdf\"><span style=\"font-weight: 400;\">48% of US buyers<\/span><\/a><span style=\"font-weight: 400;\"> now say that online deliveries take longer to arrive since the crisis, and<\/span><a href=\"https:\/\/f.hubspotusercontent20.net\/hubfs\/2304371\/How%20Well%20Shop\/How%20Well%20Shop%20-%20Winners%20&amp;%20Losers%20UK.pdf\"><span style=\"font-weight: 400;\"> 38% of UK shoppers <\/span><\/a><span style=\"font-weight: 400;\">agree.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands that don\u2019t improve their services, run the risk of missing out on one of the biggest digital opportunities in recent years. That\u2019s why automation is more important than ever before.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Over the next year, online brands are going to have to up their game to make online deliveries faster, more reliable, and more flexible. With that in mind, let\u2019s narrow it down with some essential delivery management advice.<\/span><\/p>\n<h3>1.\u00a0 Evaluate<\/h3>\n<p><span style=\"font-weight: 400;\">Evaluate how your firm dealt with the onslaught of 2020. Identify key areas of weakness and plan for long-term changes that will allow you to capitalize on the continued demand increase set for 2021.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2988\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/How-Well-Shop-Key-Stats.png\" alt=\"\" width=\"413\" height=\"655\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/How-Well-Shop-Key-Stats.png 413w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/How-Well-Shop-Key-Stats-189x300.png 189w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/p>\n<h3>2. Improve Digital Infrastructure<\/h3>\n<p><span style=\"font-weight: 400;\">Even once the virus recedes, online behaviors are set to continue spiking across all types of retail. It\u2019s therefore essential that online retailers ensure their digital infrastructure is robust enough to cope with the new conditions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brands now have to compete with the big kids. That means <a href=\"https:\/\/www.brightpearl.com\/best-amazon-inventory-management-software\">Amazon<\/a>. With more customers online than ever before, ease-of-purchase is key alongside swift delivery times. <\/span><a href=\"https:\/\/f.hubspotusercontent20.net\/hubfs\/2304371\/How%20Well%20Shop\/How%20Well%20Shop%20-%20Winners%20&amp;%20Losers%20US.pdf\"><span style=\"font-weight: 400;\">36% of US customers<\/span><\/a><span style=\"font-weight: 400;\"> have been let down by an online order since the crisis started. <\/span><a href=\"https:\/\/f.hubspotusercontent20.net\/hubfs\/2304371\/How%20Well%20Shop\/How%20Well%20Shop%20-%20Winners%20&amp;%20Losers%20US.pdf\"><span style=\"font-weight: 400;\">42% say that unreliable delivery has lessened their trust in online shopping<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Prioritizing fast, reliable delivery and fulfillment is now of utmost importance. An automated delivery strategy is the best way to guarantee your services meet modern customer expectations.\u00a0<\/span><\/p>\n<h3>3. Reduce Shipping Costs<\/h3>\n<p><span style=\"font-weight: 400;\">Keep your shipping costs as low as possible. High shipping costs drive away customers. Factor in packaging size, weight, and distance in transit, and source an economical shipping provider. Using a <\/span><a href=\"https:\/\/www.cloudways.com\/blog\/ecommerce-shipping\/#best-practices\"><span style=\"font-weight: 400;\">shipping cost calculator<\/span><\/a><span style=\"font-weight: 400;\"> helps keep spending down.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Flat-rate shipping has its advantages. It offers customers fixed-rate shipping prices on all orders or according to weight. If choosing this option, it\u2019s important to be aware that not all orders will fully cover the shipping costs of a particular item.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Real-time carrier rates guarantee to cover the cost of shipping. Real-time carrier pricing charges the customer the precise value of shipping depending on their exact individual location and delivery specifications.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Offering free shipping encourages sales and reduces cart abandonment. Often it pays to raise product pricing slightly to offer a free shipping option. This lets you share shipping costs with your customers indirectly. Keep your messaging clear and product prices well-defined.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">4. Offer fast, trackable shipping options<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Today\u2019s customers expect efficiency. Same-day delivery is the new normal, so onboarding a reliable courier and eCommerce shipping carrier is essential. And remember to forecast your shipping delivery capabilities to avoid costly mistakes and unfulfilled orders. The worst thing you can do is make promises you can\u2019t keep.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.brightpearl.com\/cheapest-overnight-shipping\">Overnight shipping<\/a> options can be great for ensuring deliveries arrive swiftly and on time. Amazon Prime has set a two-day shipping process benchmark. Matching this standard will stand you in good stead.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many shipping services available to help you meet these ever-increasing delivery demands. Three of the top shipping providers include UPS, FedEx, and DHL. Look into each in detail to see which provider suits your business and desired shipping strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Same-day or <a href=\"https:\/\/www.brightpearl.com\/cheapest-overnight-shipping\">next-day delivery<\/a>, shipping, and returns are part and parcel of modern consumer expectations. By maintaining efficient shipping options, you\u2019ll be all set to meet (or exceed) your customers\u2019 delivery expectations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Partnering up with a reliable <\/span><a href=\"https:\/\/www.brightpearl.com\/\"><span style=\"font-weight: 400;\">operations system for online retailers<\/span><\/a><span style=\"font-weight: 400;\"> is your best bet. By streamlining your inventory, accounts, warehouses, and shipping orders, you\u2019ll be set to maintain a reliable service as we head into 2021.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2990\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/shipping.png\" alt=\"\" width=\"770\" height=\"450\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/shipping.png 770w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/shipping-300x175.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/shipping-768x449.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3><span style=\"font-weight: 400;\">Fairfax &amp; Favor <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Brightpearl clients and Luxury footwear retailer, <\/span><a href=\"https:\/\/f.hubspotusercontent20.net\/hubfs\/2304371\/How%20Well%20Shop\/How%20Well%20Shop%20-%20Winners%20&amp;%20Losers%20UK.pdf\"><span style=\"font-weight: 400;\">Fairfax &amp; Favor<\/span><\/a><span style=\"font-weight: 400;\">, managed their surge in demand by gearing up eCommerce operations for online sales and unpredictable sales spikes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As such, they were able to maintain next-day delivery throughout the pandemic.Click and collect has also proven very popular during the Covid crisis, so retailers should consider adding this feature to their shipping policy.\u00a0<\/span><\/p>\n<h2><strong>Best practice: why Automation will be your best competitive differentiator<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">To meet demand, eCommerce firms must improve their logistics. Fast delivery, guaranteed order fulfilment, and excellent customer experiences are the bare minimum for online retailers. They\u2019re no longer the USPs of the top eCommerce platforms. Automating your firm\u2019s delivery strategy is now essential for success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, despite this, most retailers lack the agile digital retail infrastructure to manage these services on mass. Without automated technology systems, these responsibilities are beyond usual workforce capacity. But to meet modern consumer expectations this must be overcome.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online retailers can locate their weak points and plan for long-term changes by assessing how the pandemic impacted their organization. Next, to maximize on the opportunities created by our current environment, retailers must streamline their operations strategically.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Understandably, many retailers have been struggling with the logistics of heightened demand and reduced operational capacity. For retailers to meet these challenges head-on, whilst delivering on their service promises, the ability to automate is crucial.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.brightpearl.com\/blog\/a-deep-dive-into-ecommerce-marketing-automation\"><span style=\"font-weight: 400;\">Automation <\/span><\/a><span style=\"font-weight: 400;\">has the power to be your best competitive differentiator. Automation can help you streamline your business, and boost efficiency and reliability. Every single operation beyond the buy button and after checkout, should be addressed and optimized through automation.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means customer service doesn\u2019t stop when the customer fills their shopping cart and makes an online purchase. To retain customers and meet their needs, every operation from delivery to returns and beyond has to be spot on. Automation is the most reliable way to scale up your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some functions that automation contributes to, include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Order fulfillment\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inventory updates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Accounts journal creation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.brightpearl.com\/warehouse-management-system\">Warehouse<\/a> updates<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Order shipping\u00a0<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2994\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/automation-mckinsey-.png\" alt=\"\" width=\"624\" height=\"378\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/automation-mckinsey-.png 624w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/automation-mckinsey--300x182.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image by<\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/automation-in-retail-an-executive-overview-for-getting-ready\"><span style=\"font-weight: 400;\"> McKinsey &amp; Company <\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">By improving these organizational functions, large and small businesses can compete in 2021\u2019s fast-paced, demand-heavy, eCommerce environment. Meanwhile, you\u2019ll be able to channel manual work hours towards brand marketing and maintaining exceptional<\/span><a href=\"https:\/\/blog.brightpearl.com\/10-top-tips-for-providing-world-class-customer-service\"><span style=\"font-weight: 400;\"> customer care<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The long and short of it is this. Increased demand and delivery fulfillment pressures need not spell disaster. By automating your operations, you\u2019ll stay on top of the ever-increasing demand whilst continuing to prioritize customer service and delivery fulfillment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In other words, it is possible to have your cake and eat it. Automation makes previously impossible delivery quotas, possible, and you\u2019ll see the results in your profit margins.\u00a0<\/span><\/p>\n<h2><strong>A case study &#8211; Cool Blades<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Achieving streamlined, high-volume deliveries can feel like a monumental challenge, so let\u2019s delve into a real-life case study. Launched in 2003,\u00a0 <\/span><a href=\"https:\/\/www.coolblades.co.uk\/\"><span style=\"font-weight: 400;\">CoolBlades.co.uk<\/span><\/a><span style=\"font-weight: 400;\"> is a UK-based professional hair and beauty company, supplying salons and stylists online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the rise of DIY haircuts since the onset of lockdowns and self-isolation periods, CoolBlades has managed to achieve an absolutely stonking <\/span><a href=\"https:\/\/www.brightpearl.com\/customer-stories\/coolblades\"><span style=\"font-weight: 400;\">650% YoY sales spike<\/span><\/a><span style=\"font-weight: 400;\">. When the lockdown hit, CoolBlades was inundated with online orders overnight, almost spelling their defeat.\u00a0<\/span><span style=\"font-weight: 400;\">CoolBlades\u2019 top-selling product saw a monumental <\/span><a href=\"https:\/\/www.brightpearl.com\/expertise\/customer-stories\/coolblades\"><span style=\"font-weight: 400;\">760% increase<\/span><\/a><span style=\"font-weight: 400;\"> in orders. The company\u2019s previous stock control and order processing solutions would not have been up-to-scratch. They needed a sophisticated technology partner to streamline daily operational issues and demand spikes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where <\/span><a href=\"https:\/\/www.brightpearl.com\/\"><span style=\"font-weight: 400;\">Brightpearl <\/span><\/a><span style=\"font-weight: 400;\">came in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, the firm had foresight and improved its retail operations in 2017. Working with Brightpearl helped CoolBlades manage the demand surge and process tens of thousands of orders over multiple online channels.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brightpearl was able to offer CoolBlades a comprehensive range of automated systems that covered everything from in house orders, logistics, shipping, delivery, and customer service. All crucial once the Covid-19 pandemic hit.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3814\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/CoolBlades.png\" alt=\"\" width=\"770\" height=\"450\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/CoolBlades.png 770w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/CoolBlades-300x175.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/CoolBlades-768x449.png 768w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h2><strong>What is Brightpearl?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Brightpearl helps retailers and wholesalers to automate and grow. The complete cloud-based, automated back-office solution overcomes all streamlining issues and promotes efficient growth. Brightpearl harnesses the power of automation to transform all manner of business operations.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.brightpearl.com\/order-management-software\">Order management<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Replenishment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Financial management\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inventory\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Warehousing<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The service allows DTC, online, and brick-and-mortar retailers to scale their businesses and streamline workflows with software. Brightpearl supports businesses individually with:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Individual payment terms<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Multiple warehouse locations\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">CRM and point of sales\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Centralized, intuitive systems\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With mass eCommerce fulfillment and omnichannel services now expected &#8211; and demanded &#8211; by the average customer, effective automation is key to harnessing online retail potential. To get the most out of your eCommerce delivery strategy, it\u2019s vital to automate your operations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brightpearl is an all-in-one service providing just that &#8211; a means for businesses to transform their operations for a new age of online consumerism. Automation is now the bottom line.\u00a0\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3815\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/Techbology-Automation.png\" alt=\"\" width=\"670\" height=\"414\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/Techbology-Automation.png 670w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/Techbology-Automation-300x185.png 300w\" sizes=\"(max-width: 670px) 100vw, 670px\" \/><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Image by<\/span><a href=\"https:\/\/www.mckinsey.com\/~\/media\/McKinsey\/Industries\/Retail\/Our%20Insights\/Future%20of%20retail%20operations%20Winning%20in%20a%20digital%20era\/McK_Retail-Ops-2020_FullIssue-RGB-hyperlinks-011620.pdf\"><span style=\"font-weight: 400;\"> Mckinsey.com<\/span><\/a><\/p>\n<h2><strong>Drive forward deliveries for eCommerce success in 2021<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">With 2021 set to mark a continuation of Covid-19 consumer trends, delivery should be top of every retailer\u2019s agenda. Delivery is at the heart of online order culture. By maintaining reliable, fast, and trackable delivery options, you can ensure higher levels of customer loyalty.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2020 was the year the pandemic hit. Covid-19 had a tragic and cataclysmic impact on many <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/7-steps-to-launching-a-website-for-your-brick-and-mortar-store\"><span style=\"font-weight: 400;\">brick-and-mortar retailers<\/span><\/a><span style=\"font-weight: 400;\">. But this virus need not mean the end of business profitability. Covid-19 has catapulted retail and entrepreneurship well and truly into the age of eCommerce.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With appropriate planning, streamlining, and automation, online business can be primed for success in 2021. As case studies have already gone to show, increased consumer spending online has the potential to increase eCommerce profitability exponentially over the following year.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online delivery is in demand like never before. 2020 has been a steep learning curve for eCommerce brands. The outbreak of Covid-19 has turned the online sales ecosystem upside down, with a monumental upturn in sales that is now forcing eCommerce brands into action.\u00a0 To cope with this unprecedented demand spike, eCommerce brands need to [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":2972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-2669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Your eCommerce Delivery Strategy Is Crucial Heading Into 2021 - Brightpearl<\/title>\n<meta name=\"description\" content=\"The demand for online delivery is greater than ever before - here&#039;s how your business can succeed with a fresh, new strategy for 2021\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/why-your-ecommerce-delivery-strategy-is-crucial-heading-into-2021\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Your eCommerce Delivery Strategy Is Crucial Heading Into 2021\" \/>\n<meta property=\"og:description\" content=\"The demand for online delivery is greater than ever before - 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