{"id":2655,"date":"2020-09-02T09:32:42","date_gmt":"2020-09-02T09:32:42","guid":{"rendered":"https:\/\/blog.brightpearl.com\/?p=1765"},"modified":"2022-10-26T08:12:55","modified_gmt":"2022-10-26T08:12:55","slug":"7-steps-to-launching-a-website-for-your-brick-and-mortar-store","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/7-steps-to-launching-a-website-for-your-brick-and-mortar-store","title":{"rendered":"7 Steps to Launching a Website for Your Brick-and-Mortar Store"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Business is always evolving, and the growth of eCommerce is no exception. Smart business owners know how important it is to go online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having a website is like placing a billboard on every street in the world. It can expose you to millions of potential customers you could never reach before. A website can boost your brand dramatically. More sales, recognition, and authority are within reach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that&#8217;s not the only reason to build a website. Today, customers expect businesses to have one. Facebook Business Pages are popular, but they shouldn&#8217;t be your only online presence. It&#8217;s more professional to have a site of your own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Professionalism builds trust. Online shoppers worry about scams, and your website will increase their confidence. After all, it takes time, energy, and money to make a website. Customers will see that you&#8217;ve invested in your business. By extension, you&#8217;re invested in your customers, as well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Launching a website might seem difficult. However, all you need is some foreknowledge and a plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow these steps and you&#8217;ll be online in no time.<\/span><\/p>\n<h2><b>Step 1: Planning<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Proper planning leads to success. This was true for starting your business, and it&#8217;s the same for building a website. Start your plan by answering a few questions.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>What features will your website need?<\/b><span style=\"font-weight: 400;\"> For example, do you want to sell products online? Most customers expect this from a <\/span><a href=\"https:\/\/www.zentail.com\/blog\/brick-and-mortar-ecommerce\"><span style=\"font-weight: 400;\">brick-and-mortar retailer&#8217;s website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Who will be in charge of your website?<\/b><span style=\"font-weight: 400;\"> A dedicated employee? Will you do it yourself? This affects the amount of time you&#8217;ll have to build and maintain the site.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>What is your skill level with web development?<\/b><span style=\"font-weight: 400;\"> Do you need a platform that&#8217;s beginner-friendly? Some software is easier to use than others.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>What is your budget for starting up the site?<\/b><span style=\"font-weight: 400;\"> There are always launch costs. We&#8217;ll cover these in the next steps.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>What is your budget for monthly fees?<\/b><span style=\"font-weight: 400;\"> Even if you choose &#8220;free&#8221; software, there will be expenses. We will cover these as well.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>How quickly do you want to launch your website?<\/b><span style=\"font-weight: 400;\"> Some methods (and software) take longer than others.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your answers to these questions will help you choose the best software to build your site.<\/span><\/p>\n<h3><b>Choosing Your Platform<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Website development used to involve a lot of code writing. But today, it&#8217;s much more accessible. You no longer need to know HTML and CSS to build a site. (It will help if you have a basic understanding of HTML, but &#8220;basic&#8221; is usually good enough.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, most websites are made with a CMS (Content Management System). This is a software platform that lets you build the site without touching the code. Code is handled on the back end by the software. You create pages for your site, and add content to them, through an interface.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many CMS platforms available. Some are made for eCommerce first, while others are more general website builders. Many of the more general ones have apps or plugins available to add eCommerce features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The differences between platforms include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Cost:<\/b><span style=\"font-weight: 400;\"> These are both initial and recurring costs to your business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ease of use:<\/b><span style=\"font-weight: 400;\"> How easy it is to learn and use the software.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Extra steps:<\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"> Some platforms need more setup than others. For example, some include web hosting and a domain name. Others will require you to buy these separately. <\/span><\/span>You will also need to think about what suffix you want. For example, you may want a .com domain or perhaps a <a href=\"https:\/\/www.onlydomains.com\/domains\/Australia\/.au\">.au domain<\/a> if you are based in Australia<\/li>\n<li style=\"font-weight: 400;\"><b>eCommerce focus:<\/b><span style=\"font-weight: 400;\"> Whether a platform is made for eCommerce right out of the box.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Features:<\/b><span style=\"font-weight: 400;\"> The capabilities and tools that are included. This will affect what you can do with your site. As your business grows, you might start needing more tools. If your platform doesn&#8217;t have them, you may need to pay extra for addons or even move to a new platform altogether.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Scalability:<\/b><span style=\"font-weight: 400;\"> This affects how well your site can support your business&#8217;s growth. It relates to features, as you&#8217;ll need better tools to handle more customers and <a href=\"https:\/\/www.brightpearl.com\/inventory-management-system\">inventory<\/a>. It also includes infrastructure, as websites with more traffic are more demanding. Some software struggles with larger sites, so this can cause problems too.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Support:<\/b><span style=\"font-weight: 400;\"> How easily can you get help with the software? You&#8217;ll need tech support if something goes wrong. This also includes available resources for when you just want to learn on your own.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to understand these factors when you pick your eCommerce software. We&#8217;ll go over them as we compare some popular platforms.<\/span><\/p>\n<h3><b>Popular eCommerce Website Platforms<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Since eCommerce is so popular, you have lots of options for choosing your software. Before we get into platform comparisons, here are a few terms you need to know. They relate to the &#8220;extra steps&#8221; that we mentioned above.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>SaaS (Software as a Service):<\/b><span style=\"font-weight: 400;\"> The platform includes web hosting. With <\/span><a href=\"https:\/\/blog.brightpearl.com\/saas-vs-open-source-an-introductory-comparison\"><span style=\"font-weight: 400;\">SaaS<\/span><\/a><span style=\"font-weight: 400;\">, you don&#8217;t need to look for a host or perform any software updates on your own. You simply log in through a web browser to manage your store. SaaS platforms charge a recurring fee to use the software. SaaS platforms take the least time and knowledge to set up.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Self-hosted software:<\/b><span style=\"font-weight: 400;\"> The opposite of SaaS. You need to get hosting and install the software yourself. Some web hosts do offer installation, but you&#8217;ll still be responsible for updates.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Licensed software:<\/b><span style=\"font-weight: 400;\"> A type of self-hosted software you buy for your business with a one-time fee. Licenses usually have a time limit, and you&#8217;ll need to pay for updates after it ends.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Open-source software:<\/b><span style=\"font-weight: 400;\"> Free self-hosted software available for any developer to edit. Many business owners gravitate to the &#8220;free&#8221; price tag, but you&#8217;ll still need to pay for web hosting.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Each of these terms describes the basic type of eCommerce software. Each represents a different level of investment in time and money. Understanding them will help you choose a platform that works with your resources.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the <\/span><a href=\"https:\/\/www.3dcart.com\/comparison\/hosted-ecommerce\/\"><span style=\"font-weight: 400;\">most popular eCommerce platforms<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h4><strong>Shopify<\/strong><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3251 size-full\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image4-1.jpg\" alt=\"\" width=\"1200\" height=\"605\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image4-1.jpg 1200w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image4-1-300x151.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image4-1-1024x516.jpg 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image4-1-768x387.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><a href=\"https:\/\/blog.brightpearl.com\/why-choose-shopify-for-your-ecommerce-store\"><span style=\"font-weight: 400;\">Shopify<\/span><\/a><span style=\"font-weight: 400;\">, founded in 2006, is the most well-known SaaS eCommerce platform. It\u2019s considered the <\/span><span style=\"font-weight: 400;\">most easy-to-use and well-rounded platform<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Type:<\/b><span style=\"font-weight: 400;\"> SaaS.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cost:<\/b><span style=\"font-weight: 400;\"> Suitable plans for brick-and-mortar stores start at $29\/month. Shopify charges transaction fees on your online sales unless you use Shopify Payments. You can also expect to spend extra on apps to add functionality to your store. These extra expenses can seriously eat into your profits.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ease of use:<\/b><span style=\"font-weight: 400;\"> Easy. Shopify is one of the simplest eCommerce platforms to learn. Although you&#8217;ll still have to spend some time getting used to it.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Extra steps:<\/b><span style=\"font-weight: 400;\"> Like other SaaS platforms, Shopify includes hosting and security. You don&#8217;t have to seek them out on your own.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>eCommerce focus:<\/b><span style=\"font-weight: 400;\"> Shopify was built for eCommerce from day one. You can still add other types of pages to your site, as well as a blog.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Features:<\/b><span style=\"font-weight: 400;\"> Features are one of Shopify&#8217;s weaknesses. It relies on its app store to bolster functionality that&#8217;s missing from the core software. Third-party apps usually come with a price tag and their quality can vary.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Scalability:<\/b><span style=\"font-weight: 400;\"> Good. Shopify has three suitable plans plus an enterprise solution. They don&#8217;t require upgrades based on sales. If you&#8217;re subject to transaction fees, though, you&#8217;ll want to upgrade sooner. The cost of the fees can grow bigger than the cost of upgrading. Shopify also doesn&#8217;t add many features to its higher plans, so you&#8217;ll still be paying for the same apps.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Support:<\/b><span style=\"font-weight: 400;\"> 24\/7 support through multiple channels. Shopify is renowned for its detailed support and includes tons of resources. Since it&#8217;s such a popular platform, there&#8217;s a lot of information available. Some third-party apps have their own support channels, which can be less reliable.<\/span><\/li>\n<\/ul>\n<h4>Shift4Shop<\/h4>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-5942\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/Shift4shop.png\" alt=\"Shift4shop\" width=\"1428\" height=\"687\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/Shift4shop.png 1428w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/Shift4shop-300x144.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/Shift4shop-1024x493.png 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/Shift4shop-768x369.png 768w\" sizes=\"(max-width: 1428px) 100vw, 1428px\" \/><\/p>\n<p><a href=\"https:\/\/www.shift4shop.com\"><span style=\"font-weight: 400;\">Shift4Shop<\/span><\/a><span style=\"font-weight: 400;\">\u00a0is one of the most established eCommerce platforms, going back to 1997. It\u2019s evolved quite a bit since those early days, and frequently adds features to stay current. Today, it\u2019s one of the most well-rounded and affordable platforms available.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Type<\/b><span style=\"font-weight: 400;\">:\u00a0SaaS.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cost<\/b><span style=\"font-weight: 400;\">:\u00a0Free unlimited plan with preferred payment method.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ease of use<\/b><span style=\"font-weight: 400;\">:\u00a0Small learning curve. The number of features can make it a little difficult to master, but it\u2019s easy to learn.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Extra steps<\/b><span style=\"font-weight: 400;\">:\u00a0Since Shift4Shop is SaaS, it includes hosting and security. The platform also goes the extra mile by registering your domain name for you, if needed. This makes Shift4Shop overall the fastest platform to get set up.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>eCommerce focus<\/b><span style=\"font-weight: 400;\">:\u00a0Built with eCommerce in mind. You can also create a blog and regular website pages.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Features<\/b><span style=\"font-weight: 400;\">:\u00a0More built-in features than almost any other SaaS platform. Shift4Shop also integrates with popular business software numbering in the hundreds. It also includes built-in payment processing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scalability<\/b><span style=\"font-weight: 400;\">:\u00a0Unlimited. Shift4Shop offers features for businesses of all sizes, from small to enterprise. It\u2019s easy to go from a <a href=\"https:\/\/www.brightpearl.com\/blog\/what-is-dropshipping\">dropshipping<\/a> startup to an enterprise company within their platform. They also provide access to features like unlimited bandwidth and bulk importing to support larger stores.<\/span><\/li>\n<\/ul>\n<p><b>Support<\/b><span style=\"font-weight: 400;\">:\u00a024\/7\/365 US-based support through live chat, phone, and tickets. There are also tons of resources and tutorials available.<\/span><\/p>\n<h4><b>BigCommerce<\/b><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3248 size-full\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image1-1.jpg\" alt=\"\" width=\"1200\" height=\"606\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image1-1.jpg 1200w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image1-1-300x152.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image1-1-1024x517.jpg 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image1-1-768x388.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><a href=\"https:\/\/www.bigcommerce.com\/\"><span style=\"font-weight: 400;\">BigCommerce<\/span><\/a><span style=\"font-weight: 400;\"> is the only other SaaS platform to come close to Shift4Shop in number of features. Founded in 2009, it has become a strong competitor in eCommerce.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Type:<\/b><span style=\"font-weight: 400;\"> SaaS.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cost:<\/b><span style=\"font-weight: 400;\"> Plans start at $29.95\/month. There is a yearly plan discount, but only for higher-tier plans.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ease of use:<\/b><span style=\"font-weight: 400;\"> Small learning curve. Like Shift4Shop, BigCommerce has a lot of features to grow familiar with.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Extra steps:<\/b><span style=\"font-weight: 400;\"> No extra steps, since it includes hosting and security.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>eCommerce focus:<\/b><span style=\"font-weight: 400;\"> BigCommerce was made for eCommerce, but you can add pages and a blog to your site as well.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Features:<\/b><span style=\"font-weight: 400;\"> BigCommerce has tons of features. But it has far fewer payment providers and other integrations than Shift4Shop.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Scalability:<\/b><span style=\"font-weight: 400;\"> Good. BigCommerce has three plans plus an enterprise plan, so it can grow with your business. However, the pricing jump between these plans can be steep. BigCommerce also requires an upgrade to higher-tier plans much earlier than Shift4Shop.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Support:<\/b><span style=\"font-weight: 400;\"> 24\/7 support availability through several channels. BigCommerce also has many resources for self-directed learners.<\/span><\/li>\n<\/ul>\n<h4><b>WordPress\/WooCommerce<\/b><\/h4>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3250 size-full\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image3-1.jpg\" alt=\"\" width=\"1200\" height=\"605\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image3-1.jpg 1200w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image3-1-300x151.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image3-1-1024x516.jpg 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image3-1-768x387.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><a href=\"https:\/\/wordpress.org\/\"><span style=\"font-weight: 400;\">WordPress<\/span><\/a><span style=\"font-weight: 400;\"> is one of the most popular website solutions ever created. Originally a blogging platform, WordPress can be used for almost all types of sites. The most popular eCommerce plugin for WordPress is<\/span><a href=\"https:\/\/woocommerce.com\/\"> <span style=\"font-weight: 400;\">WooCommerce<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Type:<\/b><span style=\"font-weight: 400;\"> Self-hosted open source.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cost:<\/b><span style=\"font-weight: 400;\"> The software itself is free, but you&#8217;ll need to pay for hosting that usually starts around $9\/month. Security can cost anywhere from $5\/month and up. You are also more likely to need additional apps that will have their own costs.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Ease of use:<\/b><span style=\"font-weight: 400;\"> Medium learning curve. WordPress and WooCommerce are fairly easy to learn on their own. But you also need to know the ins and outs of the WordPress ecosystem.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Extra steps:<\/b><span style=\"font-weight: 400;\"> You&#8217;ll have to deal with hosting, security, software installations, and upgrades. Finding the right apps to expand your store can also be time-consuming.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>eCommerce focus:<\/b><span style=\"font-weight: 400;\"> WordPress is a CMS (Content Management System) for building websites and blogs. WooCommerce was created to add dedicated eCommerce functionality.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Features:<\/b><span style=\"font-weight: 400;\"> The open-source nature of WordPress and WooCommerce means almost unlimited expansion. Besides the built-in features, hundreds of apps add further potential. Just keep in mind that finding the right apps can be a challenge. They can also get pricey, as can custom development if you go that route.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Scalability:<\/b><span style=\"font-weight: 400;\"> Fair. Small and mid-sized businesses can do fine with WooCommerce. Larger businesses might want to look into a different solution.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Support:<\/b><span style=\"font-weight: 400;\"> There&#8217;s a ton of support available for WordPress and WooCommerce. You can get support from the WooCommerce staff and the massive community. Individual apps may require their own support, however.<\/span><\/li>\n<\/ul>\n<h4><b>Other eCommerce Software<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">We&#8217;ve gone over some of the most popular eCommerce platforms, but there are many more out there. We simply can&#8217;t compare them all in a single article. At least understanding the comparisons here will help you evaluate other software. Now you know what to look for!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you&#8217;ve chosen your eCommerce software, you&#8217;re ready to continue creating your website. The exact process will vary a bit depending on which platform you&#8217;re using. But the next steps are the same no matter what.<\/span><\/p>\n<h2><b>Step 2: Choose a Domain Name<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A domain name is your website&#8217;s address or URL. It might seem like a simple thing, but your domain name is crucial. A great domain name is readable, brandable, and memorable. A bad one is unprofessional, forgettable, or easily confused with another site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some website providers give you a free subdomain, like yourbusiness.myshopify.com. However, it&#8217;s better to buy your own domain name instead. Having your own domain name adds to your website&#8217;s professionalism and increases trust. Customers are wary of online scam websites that rely on free subdomains. With your own domain name, you can establish that your site is &#8220;real.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s take a closer look at the traits of a great domain name.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Readable:<\/b><span style=\"font-weight: 400;\"> The best <a href=\"https:\/\/www.onlydomains.com\/domain-names\">domain names<\/a> can be read and understood by a person. They should be easy to say out loud. This helps you (and your customers) spread the word about your website.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Brandable:<\/b><span style=\"font-weight: 400;\"> Domain names should be easy to associate with your business. If you can work them into your branding, all the better. This is why they should be the same as your business name, if possible. It&#8217;s also another reason why using a free subdomain is a bad idea. You don&#8217;t want to advertise your eCommerce platform in the middle of your domain name.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Memorable:<\/b><span style=\"font-weight: 400;\"> Customers should always be able to remember your domain name. It helps for them to be short, as long as you don&#8217;t lose readability. It should also be difficult to confuse your domain with that of another website. Both readability and brand-ability help your domain become more memorable.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Of course, with millions of websites already online,<\/span><a href=\"https:\/\/blog.3dcart.com\/the-complete-guide-to-choosing-the-right-domain-name-for-your-online-store\"> <span style=\"font-weight: 400;\">choosing a domain name<\/span><\/a><span style=\"font-weight: 400;\"> can be hard. You might not be able to get your exact business name, as it could already be taken. Just keep the traits of a good domain name in mind and you&#8217;ll figure out something that works.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your business is already on social media, see if your handle is available for a domain name. If you have the same username on every platform, and the same domain, customers will find your site easily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ready to register your domain name? Check if your eCommerce platform prefers a certain registrar. If you&#8217;re using Shift4Shop, they&#8217;ll handle the registration for you at no charge.<\/span><\/p>\n<h2><b>Step 3: Choose a Design<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now it&#8217;s time to start building your website. It&#8217;s exciting, but it can also be overwhelming. Fortunately, eCommerce providers have made it much easier.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When using an eCommerce platform for your website, you&#8217;ll have access to pre-made templates. You can install one on your site to immediately apply a complete design. Website design will <\/span><a href=\"https:\/\/blog.brightpearl.com\/5-more-web-design-tips-to-increase-your-sales\"><span style=\"font-weight: 400;\">affect your conversion rate<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Premium themes often have more features for your website. These can include &#8220;sticky&#8221; menus, navigation that stays on screen when the customer scrolls. They can also include built-in Google map functionality to show your location. Social media feeds are popular too. Theme features can be almost anything.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Free themes can also be fine for your store. Depending on your platform, it&#8217;s possible to find a free theme with a premium look.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3253 size-full\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image5-1.jpg\" alt=\"\" width=\"1200\" height=\"786\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image5-1.jpg 1200w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image5-1-300x197.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image5-1-1024x671.jpg 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/09\/image5-1-768x503.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Example from Shift4Shop\u2019s theme store. Both free and premium are included.<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Browse your platform&#8217;s theme store and find one with the layout and features you want. It&#8217;s all right if the colors don&#8217;t match your brand right out of the box. You can customize theme colors on almost every platform. All the software we&#8217;ve listed in this guide allows theme customization. You&#8217;ll also be able to add your store logo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When evaluating themes, look for the following:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Price:<\/b><span style=\"font-weight: 400;\"> Is the theme free or premium? How does it work with your budget for your site?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Support:<\/b><span style=\"font-weight: 400;\"> Who provides support for the theme? Does support come from the eCommerce platform itself, or a third party? Is support limited to a time period, such as one year after purchase?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Updates:<\/b><span style=\"font-weight: 400;\"> Is the theme currently up to date with the latest version of the software? Can you get updates for life?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Compatibility:<\/b><span style=\"font-weight: 400;\"> Does the theme work with any apps, plugins, or other addons you want to use on your site?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Features:<\/b><span style=\"font-weight: 400;\"> What built-in features does the theme have?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you&#8217;d rather put off heavier design decisions, you can start with a free theme and upgrade later. You may also prefer to wait a bit to choose the theme. After you&#8217;ve set up more of your site, you can see how the theme affects more pages. You could wait until after you&#8217;ve added your products, or until the rest of the site is complete.<\/span><\/p>\n<h2><b>Step 4: Add Your Products<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The procedure for adding products will vary based on your eCommerce platform. However, all eCommerce software is made for selling products. Since this is the main purpose of the software, it&#8217;s usually straightforward to add them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">All eCommerce software lets you add products one by one through an interface. Many also allow you to upload them in bulk with a CSV spreadsheet. You&#8217;ll be able to find the exact instructions for CSV uploads on your platform&#8217;s website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When adding products, make sure you include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Price:<\/b><span style=\"font-weight: 400;\"> The <\/span><a href=\"https:\/\/blog.brightpearl.com\/understanding-landed-costs-profit-margin-formula\"><span style=\"font-weight: 400;\">price of the product<\/span><\/a><span style=\"font-weight: 400;\">. Also include &#8220;retail price&#8221; if available. This is the usual price of the product and will display next to your price. It shows customers that you&#8217;re selling the product for less than your competitors.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cost:<\/b><span style=\"font-weight: 400;\"> The cost of the product to your business.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Inventory:<\/b><span style=\"font-weight: 400;\"> How much of the product you want to make available for online sales. You can share your inventory between online and offline sales as well. If you do this, you&#8217;ll want to keep them synchronized. Many platforms have methods to do this. It often depends on the <a href=\"https:\/\/www.brightpearl.com\/best-pos-system\">Point of Sale (POS) system<\/a> you use in your brick-and-mortar store. Shift4Shop has inventory and customer sync through its <a href=\"https:\/\/www.brightpearl.com\/best-pos-system\">POS<\/a> module and Square Register. Other methods are also available per platform. Consider specific<\/span>\u00a0<a href=\"https:\/\/www.brightpearl.com\/inventory-management-software\/\"><span style=\"font-weight: 400;\">inventory management software<\/span><\/a><span style=\"font-weight: 400;\">\u00a0if the built-in tools don&#8217;t seem like enough for you.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Product information:<\/b><span style=\"font-weight: 400;\"> The details about the product. This includes specifications and a short description.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Category:<\/b><span style=\"font-weight: 400;\"> The category and subcategory of the product. Category creation is somewhat dependent on your eCommerce software. Most allow enough categories and subcategories for any item. Categories help customers find what they&#8217;re looking for.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Image:<\/b><span style=\"font-weight: 400;\"> You need at least one high-quality photo for each product.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Other details:<\/b><span style=\"font-weight: 400;\"> Some platforms allow more information, like SKUs, manufacturer, and part number.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Remember that the better your product pages are, the more likely a customer is to buy. It&#8217;s worth putting in the time to add useful information and images for each product.<\/span><\/p>\n<h2><b>Step 5: Add Information to Your Site<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Your website is more than just an online store. It&#8217;s also your presence on the internet. Customers will want information from your site whether or not they plan to buy online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some information is necessary for your site to function. Some is required by law in some areas. Other information can be optional but increases customer trust in your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your eCommerce platform will have built-in tools to add the information you need. This includes both simple settings and detailed pages.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Business address:<\/b><span style=\"font-weight: 400;\"> Your location. Depending on your business, you might need to add multiple addresses. These can be other locations, your shipping address (if different), and more.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>About Us page:<\/b><span style=\"font-weight: 400;\"> Customers want to know about your business. Online shoppers often look for the About Us page to help them decide whether to trust a website. A <\/span><a href=\"https:\/\/blog.3dcart.com\/how-to-write-a-great-about-us-page\"><span style=\"font-weight: 400;\">well-written About Us page<\/span><\/a><span style=\"font-weight: 400;\"> can help convert customers on your site. It can also draw them to your brick-and-mortar location.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Policy pages:<\/b><span style=\"font-weight: 400;\"> You need pages for your privacy, shipping, and return policies. If they&#8217;re short, you can put them together on one page. If they seem long, use your judgment to decide if they&#8217;d be better on separate pages. Policies will help streamline <a href=\"https:\/\/www.brightpearl.com\/blog\/10-top-tips-for-providing-world-class-customer-service\">customer service<\/a>. Sometimes they&#8217;re also a legal requirement. There are plenty of resources online if you need help learning <\/span><a href=\"https:\/\/www.lateshipment.com\/blog\/tips-for-a-great-ecommerce-returns-process\/\"><span style=\"font-weight: 400;\">how to set up your return process<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Other information:<\/b><span style=\"font-weight: 400;\"> If you want to create other pages to add more information to your site, do so now. The more you have available at launch, the better. These could be guides for your customers, manufacturer information, and more. However, don&#8217;t add things just for the sake of having more content. If it&#8217;s not necessary, don&#8217;t clutter your website.<\/span><\/li>\n<\/ul>\n<h2><b>Step 6: Set Up Payment and Shipping Methods<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Online payments and shipping are a central part of eCommerce. Even if you only want customers to pick up their purchases in-store, you still need to set it up.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Choose payment providers based on your needs. You can probably get online credit card processing through your current provider. You may already know customers prefer certain alternate payments you accept in-store. Contactless payments like Apple Pay are very popular. You can add these to your website, too, so customers can pay the way they always have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You&#8217;ll also need to add sales tax information. Most eCommerce platforms come with tax tools that let you define tax charges based on region. Make sure you&#8217;re up to date on<\/span><a href=\"https:\/\/blog.brightpearl.com\/ecommerce-in-2020\"> <span style=\"font-weight: 400;\">how sales tax has changed for eCommerce retailers<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For shipping, add your shipping address if different from your business address. Choose how you want to ship out your orders. Many eCommerce platforms display real-time rates for your customers. The rates depend on the carrier you use.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to provide delivery but keep your sales local, limit your shipping within your area. The tools for this are different depending on your platform. You can often enter an acceptable ZIP code range for delivery.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you only want to allow in-store or curbside pickup, there are tools for this as well. Some eCommerce platforms have a dedicated module for in-store pickup. Others use different settings for this feature. Some software has both. For example, Shift4Shop includes an in-store pickup module on higher plans. It also lets you set it up in alternate ways within the base software.<\/span><\/p>\n<h2><b>Step 7: Go Live<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once everything is set up, it&#8217;s time to launch your website. Sometimes, it&#8217;s as easy as pressing a button. Other times it&#8217;s a little more complicated. Either way, before you go live, take some time to test your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Website testing involves going through each page and looking for problems. These can include broken links, typos, and other typical issues. If you&#8217;ve built the site yourself, get someone else to test it if possible. The more &#8220;fresh eyes&#8221; you can have on it, the better.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some eCommerce providers will help test your site before you go live. They can even place test orders to ensure everything is working. Ask about this service when you sign up, and again when you&#8217;re preparing to launch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you&#8217;re sure everything is ready, launch your website. The exact process varies by platform but usually involves connecting your domain name. After purchasing a domain, it goes to a placeholder site that belongs to the registrar. When you&#8217;re ready to connect it to a site, you do this by editing some settings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes you can contact your provider and tell them you&#8217;re ready to go live. Shift4Shop works like this, if you had them register your domain for you. You would call them and tell them to connect it, and they&#8217;d edit the relevant settings for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need to do it yourself, you&#8217;ll need some information from your web host. What you&#8217;re looking for are called nameservers. You can usually find these in the FAQ or on other knowledge base pages of a host. Since they&#8217;re needed so often, they&#8217;re almost always easy to find with a simple search.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you have your nameservers, log into your domain registrar. Look for nameserver settings. Change the information in the fields to match the nameservers from your host.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s as simple as that. Just give your site a day or so to &#8220;propagate,&#8221; and then you&#8217;re officially live.<\/span><\/p>\n<h2><b>Ready to Go Online?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The benefits of building a website for your brick-and-mortar store are endless. All retailers have something to gain from increased visibility. Everyone from small businesses to<\/span><a href=\"https:\/\/blog.brightpearl.com\/benefits-of-wholesale-ecommerce\"> <span style=\"font-weight: 400;\">wholesalers can benefit from an eCommerce website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sure, the process is time-consuming and can get technical. But by breaking it down into steps, it becomes much more manageable.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Planning<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose a domain name<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Choose a template<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add products<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add information<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Set up payment and shipping<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Go live<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Building a website doesn&#8217;t have to be a vast, time-consuming project. It does depend on how many products you have, as bigger stores are naturally going to take longer. The software you&#8217;ve chosen also has an effect. Any job is going to be easier to do with the right tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But even a business with thousands of products can get online much faster than ever before. Businesses with smaller inventories can often go online in a week. There&#8217;s no reason to put it off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, start making your plans. The sooner you begin, the sooner the doors of the internet will open to you!<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp;<\/p>\n","protected":false},"author":18,"featured_media":3252,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-2655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brightpearl-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 Steps to Launching a Website for Your Brick-and-Mortar Store - Brightpearl<\/title>\n<meta name=\"description\" content=\"Business is always evolving, and the growth of eCommerce is no exception. 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