{"id":2623,"date":"2019-04-10T14:30:12","date_gmt":"2019-04-10T14:30:12","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/this-is-how-premium-eyewear-brand-finlay-london-made-its-dtc-transition-fast-and-frictionless-video\/"},"modified":"2025-04-21T16:55:36","modified_gmt":"2025-04-21T16:55:36","slug":"finlay-london-dtc-transition","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/finlay-london-dtc-transition","title":{"rendered":"This is How Premium Eyewear Brand, Finlay London, Made its DTC Transition Fast and Frictionless [Video]"},"content":{"rendered":"<p><script src=\"\/\/fast.wistia.com\/embed\/medias\/ny96aujie9.jsonp\" async><\/script><br \/>\n<script src=\"\/\/fast.wistia.com\/assets\/external\/E-v1.js\" async><\/script><br \/>\n<span class=\"wistia_embed wistia_async_ny96aujie9 popover=true popoverAnimateThumbnail=true\" style=\"display: inline-block; height: 320px; width: 100%; margin-bottom: 20px;\">\u00a0<\/span><br \/>\nSince working with thousands of exciting and innovative <a href=\"https:\/\/www.brightpearl.com\/direct-to-consumer\" rel=\" noopener\">direct-to-consumer (DTC)<\/a> brands, we\u2019ve heard a myriad of inspirational stories about how <a href=\"https:\/\/www.brightpearl.com\/\">Brightpearl<\/a> has helped them to close operational gaps and enable much faster and smoother shopping experiences for their customers.<!--more--><\/p>\n<p>Last year, we had the pleasure of visiting Finlay London\u2019s Soho-based flagship store. Born out of a desire to create eyewear that celebrates the individuality of its wearers, <a href=\"https:\/\/www.finlayandco.com\/\">Finlay London<\/a> has proved popular with a number of high profile names, including Meghan Markle, Rhianna, Jenson Button and Jessica Alba.<\/p>\n<p>During the visit, David Lochhead, Finlay London\u2019s Commercial Director, told us more about their transition to DTC\u00a0from a predominantly wholesale trade business and what lessons they learned along the way.<\/p>\n<p>Here\u2019s what he and his team had to say:<\/p>\n<div class=\"hs-responsive-embed hs-responsive-embed-wistia\"><\/div>\n<p>\u201cWe knew we needed to have a single view of our <a href=\"https:\/\/www.brightpearl.com\/inventory-management-system\">inventory<\/a> at any one time so we started looking for software that could integrate all our channels under one system. It wasn\u2019t enough for us to have our store and online, it had to include wholesale too so we could have complete visibility of the business. That\u2019s why Brightpearl\u2019s solution was an essential component in our direct-to-consumer journey. It gave full visibility over our <a href=\"https:\/\/www.brightpearl.com\/inventory-management-software\">inventory management<\/a>, while also streamlining our <a href=\"https:\/\/www.brightpearl.com\/order-management-software\">order processing<\/a>.\u201d<\/p>\n<p>\u201cBrightpearl automatically updates each <a href=\"https:\/\/www.brightpearl.com\/sales-channel-strategy\">sales channel<\/a> in real time with information on what products are available. And its single source of truth means I can dip into the platform at anytime to quickly get an overview of our <a href=\"https:\/\/www.brightpearl.com\/inventory-management-software\">inventory<\/a>,<a href=\"https:\/\/www.brightpearl.com\/shipping-fulfillment-software\"> order fulfillment<\/a> and <a href=\"https:\/\/www.brightpearl.com\/order-management-software\">sales across channel<\/a>, which is so important to removing potential bottlenecks in our operation.\u201d<\/p>\n<hr \/>\n<p>To find out more about Finlay London and their DTC journey, you can take a look at <a href=\"https:\/\/www.brightpearl.com\/customer-stories\/finlay-london-direct-to-consumer\">their full customer story here<\/a>.<\/p>\n<p>If you want to learn more about the direct-to-consumer trend and what it means for today\u2019s brands, <a href=\"https:\/\/www.brightpearl.com\/ecommerce-guides\/fast-frictionless\">take a look at our free report<\/a>.<\/p>\n<p>And if you think you\u2019re ready to launch a new DTC channel already, then <a href=\"https:\/\/info.brightpearl.com\/guides\/direct-to-consumer\">read our free guide now<\/a> to gain best practice tips and advice for doing so.<\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3144\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2019\/04\/f7148216-cfb1-4933-950d-8ec30381c25e.jpeg\" alt=\"\" width=\"800\" height=\"200\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2019\/04\/f7148216-cfb1-4933-950d-8ec30381c25e.jpeg 800w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2019\/04\/f7148216-cfb1-4933-950d-8ec30381c25e-300x75.jpeg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2019\/04\/f7148216-cfb1-4933-950d-8ec30381c25e-768x192.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Since working with thousands of exciting and innovative direct-to-consumer (DTC) brands, we\u2019ve heard a myriad of inspirational stories about how Brightpearl has helped them to close operational gaps and enable much faster and smoother shopping experiences for their customers.<\/p>\n","protected":false},"author":17,"featured_media":3142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112],"tags":[],"class_list":["post-2623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - 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