{"id":2606,"date":"2018-10-30T09:06:14","date_gmt":"2018-10-30T09:06:14","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/october-in-review-2018\/"},"modified":"2024-11-21T17:20:05","modified_gmt":"2024-11-21T17:20:05","slug":"october-in-review-2018","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/october-in-review-2018","title":{"rendered":"October: In Review 2018"},"content":{"rendered":"<p>Hello and welcome to October: In Review<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.brightpearl.com\/blog\/september-in-review-2018\"><span style=\"font-weight: 400;\">September<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/july-in-review-2018\"><span style=\"font-weight: 400;\">August<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/july-in-review-2018\"><span style=\"font-weight: 400;\">July<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With yet another month this year drawing to a close, we\u2019re ready to showcase another round-up of the latest and greatest retail- and wholesale-focused articles, reports and videos to hit the web. This month, we\u2019ve got various insights on returns and serial returners, as well as some essential reading ahead of the holiday season.<!--more--><\/span><\/p>\n<h2><strong>1. Report: <\/strong><a href=\"https:\/\/www.brightpearl.com\/ecommerce-guides\/banned-returning-problem\"><strong>Banned? A Returning Problem<\/strong><\/a><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3023\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/Banned-social-assets_Facebook_1200x628.jpg\" alt=\"\" width=\"1200\" height=\"628\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/Banned-social-assets_Facebook_1200x628.jpg 1200w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/Banned-social-assets_Facebook_1200x628-300x157.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/Banned-social-assets_Facebook_1200x628-1024x536.jpg 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/Banned-social-assets_Facebook_1200x628-768x402.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Serial returners are a growing problem and are damaging already tight margins. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Amazon\u2019s recent decision to ban customers who return too much, we wanted to know whether this is a strategy other retailers might adopt and will shoppers accept or even support the possibility of being \u2018banned\u2019 for returning too many items.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our latest special report deep dives into this high-profile issue and the consequences it might have on the retail sector at large. <\/span><a href=\"https:\/\/www.brightpearl.com\/ecommerce-guides\/banned-returning-problem\"><span style=\"font-weight: 400;\">You can get it here!<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The report will help you to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gain insight into the alarming rise of serial returners and the predicted impact on retailers\u2019 margins <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand attitudes towards potential \u2018serial returner bans\u2019, how this might impact on the consumer-brand relationship and influence shopping habits<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Obtain comprehensive views from retailers, industry experts and self-proclaimed serial returners on whether \u2018bans\u2019 are the most effective solution for chronic returners<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understand the lighter touch alternatives to lifetime bans that shoppers are in favor of and which may help protect relationships with customers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Gain insight into the technologies that can help retailers better prepare for and make informed decisions on tackling the growing serial returner problem<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.brightpearl.com\/ecommerce-guides\/banned-returning-problem\"><span style=\"font-weight: 400;\">Download it now.<\/span><\/a><\/p>\n<h2><strong>2. Articles: <\/strong><strong>Holiday Season Planning<\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3024\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/holiday-returns-min-2.jpg\" alt=\"\" width=\"789\" height=\"392\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/holiday-returns-min-2.jpg 789w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/holiday-returns-min-2-300x149.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/holiday-returns-min-2-768x382.jpg 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The holiday season is on the horizon for another year, which means you\u2019re likely already deep into your planning for it. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But just in case you\u2019ve been dragging your feet or are looking for some last-minute tips, we\u2019ve scouted out some of the best resources from the web that were published this month:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>BigCommerce: <\/strong><a href=\"https:\/\/www.bigcommerce.co.uk\/blog\/create-a-returns-and-exchanges-policy-that-sells\/\"><span style=\"font-weight: 400;\">How to Write and Promote a Return Policy Customers Love [Examples Inside]<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><strong>Shopify Plus: <\/strong><span style=\"font-weight: 400;\">Holiday Marketing Ecommerce Planning: +50 Brands With Over $10M\/Year in Revenue Reveal Their Strategies<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>We Make Websites: <\/strong><span style=\"font-weight: 400;\">Optimize Your Holiday Readiness: 12 Ecommerce Basics To Boost Your Sales This Holiday Season<\/span><\/li>\n<li style=\"font-weight: 400;\"><strong>Nosto: <\/strong><span style=\"font-weight: 400;\">Ace Your Holiday Marketing Strategy: Access Nosto\u2019s Holiday Favorites Today<\/span><\/li>\n<\/ul>\n<h2><strong>3. Video: <\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=zJI9LrRBjA8\"><strong>Fairfax &amp; Favor Customer Story<\/strong><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">Another month, another fantastic customer story!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve recently had the pleasure of visiting one of our customers, <\/span><a href=\"https:\/\/www.fairfaxandfavor.com\/\"><span style=\"font-weight: 400;\">Fairfax &amp; Favor<\/span><\/a><span style=\"font-weight: 400;\">, to find out how they\u2019ve been able to give warehousing inefficiency the boot with Brightpearl. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fairfax &amp; Favor are a British fashion brand selling luxury leather goods across the UK and internationally, and they had some great insights for us on the day, which you can see and hear first-hand <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=zJI9LrRBjA8\"><span style=\"font-weight: 400;\">in this Youtube video<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We particularly loved hearing how their dispatch process has been made 100 times easier, while the time spent on their <a href=\"https:\/\/www.brightpearl.com\/inventory-management-system\">inventory<\/a> counts has been halved!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For those of you who prefer reading, we\u2019ve also published a written copy of their customer story on our website with everything they told us on the day. <\/span><a href=\"https:\/\/www.brightpearl.com\/customer-stories\/fairfax-favor\/\"><span style=\"font-weight: 400;\">You can read it here.<\/span><\/a><\/p>\n<h2><strong>4. Thought Leadership: <\/strong><a href=\"https:\/\/www.forbes.com\/sites\/andriacheng\/2018\/10\/18\/serial-returners-more-retailers-are-coming-after-you\/\"><strong>Think Twice Before Returning That Online Purchase &#8212; Retailers Are Ready To Ban You From Shopping Again<\/strong><\/a><\/h2>\n<p><span style=\"font-weight: 400;\">We\u2019re pleased (and proud) to say that our special returns report mentioned above was the centerpiece <\/span><a href=\"https:\/\/www.forbes.com\/sites\/andriacheng\/2018\/10\/18\/serial-returners-more-retailers-are-coming-after-you\/\"><span style=\"font-weight: 400;\">in a recent Forbes article<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the article, Forbes pulled out a few key insights from the report to back up what some retailers have already told them and other journalists.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It makes for interesting reading, so be sure to take ten minutes on your next break to have a look at it.<\/span><\/p>\n<h2><strong>5. Partner Spotlight: <a href=\"https:\/\/pages.nosto.com\/powerupplus_download?utm_source=Brightpearl\">Power Up Plus &#8212; 6 Technologies to Enhance Your Shopify Plus Store<\/a><\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3027\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/shopify_PUPgudie_social1-2.png\" alt=\"\" width=\"978\" height=\"550\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/shopify_PUPgudie_social1-2.png 978w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/shopify_PUPgudie_social1-2-300x169.png 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/shopify_PUPgudie_social1-2-768x432.png 768w\" sizes=\"(max-width: 978px) 100vw, 978px\" \/><\/p>\n<p>Choosing the \u2018dream team\u2019 of ecommerce tech stacks and strategies for your webstore can be an overwhelming task\u2026<\/p>\n<p><span style=\"font-weight: 400;\">So, we\u2019ve partnered up with a number of ecommerce experts on <\/span><a href=\"https:\/\/pages.nosto.com\/powerupplus_download?utm_source=Brightpearl\"><span style=\"font-weight: 400;\">a brand new content series<\/span><\/a><span style=\"font-weight: 400;\"> to help you do just that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With insights from <\/span><a href=\"https:\/\/www.nosto.com\/\"><span style=\"font-weight: 400;\">Nosto<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.netsuite.com\/portal\/home.shtml\"><span style=\"font-weight: 400;\">Bronto<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.yotpo.com\/\"><span style=\"font-weight: 400;\">Yotpo<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.klevu.com\/\"><span style=\"font-weight: 400;\">Klevu<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/smile.io\/\"><span style=\"font-weight: 400;\">Smile.io<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"https:\/\/www.brightpearl.com\/\"><span style=\"font-weight: 400;\">us<\/span><\/a><span style=\"font-weight: 400;\">, we\u2019re bringing you first-hand knowledge on how to power up your webstore to increase your conversion rate and performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Across six chapters, you\u2019ll learn:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to deliver unique data-driven customer experiences<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why Automation is the key to lifecycle marketing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to harness the power of User Generated Content (UGC)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How reward programs can help boost brand advocacy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to achieve a better search experience on your website<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why ERP and back office systems can be a powerful addition to your business<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A new chapter will be unlocked every two weeks. The first three chapters are available now &#8212; <\/span><a href=\"https:\/\/pages.nosto.com\/powerupplus_download?utm_source=Brightpearl\"><span style=\"font-weight: 400;\">just fill in a few details here<\/span><\/a><span style=\"font-weight: 400;\"> and you\u2019ll get alerted each time a new chapter is published.<\/span><\/p>\n<h2><strong>6. Event Follow-Up: <a href=\"https:\/\/www.brightpearl.com\/\">The Returns Battlefield<\/a><\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3026\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/returns-battlefield-event-blog-min-1.jpg\" alt=\"\" width=\"789\" height=\"392\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/returns-battlefield-event-blog-min-1.jpg 789w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/returns-battlefield-event-blog-min-1-300x149.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/10\/returns-battlefield-event-blog-min-1-768x382.jpg 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We recently hosted an event called \u2018The Returns Battlefield\u2019 in London, which was a glitzy affair that explored the growing issue of returns. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We were joined by several retail experts, including speakers from <\/span><a href=\"https:\/\/www.oliversweeney.com\/\"><span style=\"font-weight: 400;\">Oliver Sweeney<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.inthestyle.com\/\"><span style=\"font-weight: 400;\">In the Style<\/span><\/a><span style=\"font-weight: 400;\">, who regaled the audience with strategies, real-life examples and anecdotes on how to successfully traverse the returns battlefield.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But don\u2019t worry about those FOMO feelings. For those of you who couldn\u2019t make the event, we\u2019ve recapped some of the key insights from the event <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/the-returns-battlefield-event\"><span style=\"font-weight: 400;\">in this blog post<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">And with that, our October round-up has come to a close. <\/span><a href=\"https:\/\/info.brightpearl.com\/blog-subscribe\"><span style=\"font-weight: 400;\">Keep an eye on the blog<\/span><\/a><span style=\"font-weight: 400;\"> for our next round-up, which will be published towards the end of November.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello and welcome to October: In Review September | August | July With yet another month this year drawing to a close, we\u2019re ready to showcase another round-up of the latest and greatest retail- and wholesale-focused articles, reports and videos to hit the web. This month, we\u2019ve got various insights on returns and serial returners, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":3025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-2606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brightpearl-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>October: In Review 2018 - Brightpearl<\/title>\n<meta name=\"description\" content=\"Take a trip down memory lane with Brightpearl&#039;s October in Review 2018 blog post. 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