{"id":2600,"date":"2018-11-19T10:03:13","date_gmt":"2018-11-19T10:03:13","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/retail-realities-for-modern-online-sellers\/"},"modified":"2021-02-08T09:52:51","modified_gmt":"2021-02-08T09:52:51","slug":"retail-realities-for-modern-online-sellers","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/retail-realities-for-modern-online-sellers","title":{"rendered":"Retail Realities for Modern Online Sellers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Online retail <\/span><span style=\"font-weight: 400;\">is skyrocketing in <\/span><span style=\"font-weight: 400;\">growth<\/span><span style=\"font-weight: 400;\">. In fact, <\/span><a style=\"font-size: 1.25rem; font-family: -apple-system, BlinkMacSystemFont, Helvetica, Roboto, 'Segoe UI', Arial, sans-serif;\" href=\"https:\/\/www.statista.com\/topics\/871\/online-shopping\/\">Statista<\/a><span style=\"font-weight: 400;\"> reports that $2.3 trillion U.S. dollars were spent on ecommerce in 2017 and that number is forecasted to jump to $4.48 trillion by 2021. Online retail, however, is also highly competitive. With the rise of mobile commerce, online shopping is no longer limited to traditional desktop computers \u2013 it now takes place on mobile phones and laptops\u2026 and it has even come full-circle to include in-store mobile browsing on smartphones, as well.<!--more--><\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an <a href=\"https:\/\/www.brightpearl.com\/ecommerce-management\">online retailer<\/a>, you need to have omnichannel capabilities to be successful in today\u2019s world. You also have to be able to update your <a href=\"https:\/\/www.brightpearl.com\/inventory-management-system\">inventory<\/a> counts instantly across multiple shopping platforms to ensure that the products you\u2019re marketing are in stock and ready to be sold.\u00a0<\/span><span style=\"font-size: 1.25rem; font-family: -apple-system, BlinkMacSystemFont, Helvetica, Roboto, 'Segoe UI', Arial, sans-serif;\">Keeping this in mind, check out the retail realities below to learn how to streamline your business for omnichannel selling success in 2019.<\/span><\/p>\n<h2><strong>1. Easy Reorders Drive Repeat Purchasing<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Modern customers are more loyal than they are usually given credit for. You just have to take a look at all of the \u201cBuy Again\u201d buttons, \u201cRepurchase\u201d buttons, and even <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/martechtoday.com\/dash-button-just-beginning-expanding-commerce-everywhere-210826\">Amazon\u2019s physical Dash buttons<\/a>,<\/span><span style=\"font-weight: 400;\"> to see how much of a demand there is for retailers to give customers an easy way to buy more of the same products.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, repurchasing buttons are mainly popular with customers buying consumer packaged goods, but all retailers can benefit from increased loyalty by retargeting customers with offers on their favorite products.<\/span><\/p>\n<p><strong>Pro Tip:<\/strong><span style=\"font-weight: 400;\"> When your customer relationship management (CRM) solution <\/span><a href=\"https:\/\/www.brightpearl.com\/retail-crm\"><span style=\"font-weight: 400;\">integrates with your POS system<\/span><\/a><span style=\"font-weight: 400;\">, you can create an email marketing strategy that takes your customer\u2019s purchase history into account. This means that you can offer consumers the option to repurchase their favorite products or send them promotions on products that complement their most recent purchases.<\/span><\/p>\n<h2><strong>2. Personalized Customer Service Boosts Online Retention<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s no secret that email personalization <\/span><a href=\"https:\/\/www.mytotalretail.com\/article\/2018-retail-resolutions-mastering-personalization\/\"><span style=\"font-weight: 400;\">increases customer retention<\/span><\/a><span style=\"font-weight: 400;\">, but did you know that you can also boost retention by providing better online <a href=\"https:\/\/www.brightpearl.com\/blog\/10-top-tips-for-providing-world-class-customer-service\">customer service<\/a>? In fact, <a href=\"\/10-top-tips-for-providing-world-class-customer-service\">customer service<\/a> is the next frontier in online personalization. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Giving your employees access to each customers\u2019 full order history as well as records of each customers\u2019 past interactions with your staff lets your team address your customers\u2019 needs with a better awareness of where they\u2019re coming from. So when your customers reach out, your staff can instantly address their needs.<\/span><\/p>\n<p><strong>Pro Tip:<\/strong><span style=\"font-weight: 400;\"> Did you know that nearly <\/span><a href=\"https:\/\/www.smallbizrising.com\/5-smart-strategies-boost-customer-retention-2018\/\"><span style=\"font-weight: 400;\">70 percent<\/span><\/a><span style=\"font-weight: 400;\"> of customers who stop working with a retailer say it\u2019s because they feel that the business doesn\u2019t care about them? Keep your existing clients by giving each of your customer-facing employees access to a full history of each purchase and interaction, so your online customer service can come from a smarter place.\u00a0\u00a0<\/span><\/p>\n<h2><strong>3. Flash Sales Inspire Impulse Buys<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Modern online customers are all about the discounts. <\/span><a href=\"https:\/\/www.shopify.com\/retail\/flash-sales-and-drops-for-retail\"><span style=\"font-weight: 400;\">Flash sales, product drops and short-term promotions<\/span><\/a><span style=\"font-weight: 400;\"> are all great ways to drive traffic to your website. However, sometimes retailers make the mistake of underestimating the boost in traffic that will come from their flash sale and not preparing enough product to meet the demand. (Take <\/span><a href=\"https:\/\/www.entrepreneur.com\/article\/316745\"><span style=\"font-weight: 400;\">Build-a-Bear\u2019s \u2018Pay Your Age\u2019<\/span><\/a><span style=\"font-weight: 400;\"> promotion, for example.) When retailers run out of products during a promotion, it can lead to angry customers and negative online reviews.<\/span><\/p>\n<p><strong>Pro Tip:<\/strong><span style=\"font-weight: 400;\"> Make sure you don\u2019t run out of inventory during a sale with order forecasting, real-time inventory updates and efficient reordering. <\/span><a href=\"https:\/\/www.brightpearl.com\/resource-center\/inventory-management-introduction\"><span style=\"font-weight: 400;\">Brightpearl\u2019s inventory management solution<\/span><\/a><span style=\"font-weight: 400;\"> is made to handle high order volumes and sudden spikes in sales, so you can be fully-stocked with inventory for every occasion\u2026 every time.<\/span><\/p>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Retail has always been a trend-sensitive industry and the current trends in online retail demand that sellers have access to accurate inventory monitoring, as well as the ability to provide comprehensive customer service across channels. Since online shopping today takes place across multiple devices, you need the ability to record and access customer interactions, track inventory levels, and respond to new orders where and when they happen. To do this, your back-office and front-of-house systems need to work together seamlessly.<\/span><\/p>\n<p><a href=\"https:\/\/www.brightpearl.com\/\"><span style=\"font-weight: 400;\">Brightpearl<\/span><\/a><span style=\"font-weight: 400;\"> can help streamline all of your complex online business processes into one easy-to-use platform that you can access from anywhere in real-time \u2013 granting you more control over your business processes. With Brightpearl<\/span><span style=\"font-weight: 400;\">, you can manage your ecommerce business remotely and have a better overview of your business processes when you\u2019re on the move \u2013 allowing you to focus on the most important aspect of running an online retail business\u2026 your customers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online retail is skyrocketing in growth. In fact, Statista reports that $2.3 trillion U.S. dollars were spent on ecommerce in 2017 and that number is forecasted to jump to $4.48 trillion by 2021. Online retail, however, is also highly competitive. With the rise of mobile commerce, online shopping is no longer limited to traditional desktop [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":3637,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-2600","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Retail Realities for Modern Online Sellers - Brightpearl<\/title>\n<meta name=\"description\" content=\"Check out the retail realities below to learn how to streamline your business for omnichannel selling success in 2019.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/retail-realities-for-modern-online-sellers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retail Realities for Modern Online Sellers\" \/>\n<meta property=\"og:description\" content=\"Check out the retail realities below to learn how to streamline your business for omnichannel selling success in 2019.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brightpearl.com\/blog\/retail-realities-for-modern-online-sellers\" \/>\n<meta property=\"og:site_name\" content=\"Brightpearl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrightpearlHQ\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-19T10:03:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-08T09:52:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/11\/retail-realities-blog-min-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"789\" \/>\n\t<meta property=\"og:image:height\" content=\"392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:site\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brightpearl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/retail-realities-for-modern-online-sellers\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/retail-realities-for-modern-online-sellers\",\"name\":\"Retail Realities for Modern Online Sellers - 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