{"id":2559,"date":"2018-06-25T08:43:25","date_gmt":"2018-06-25T08:43:25","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/summer-sales-mean-its-time-to-prepare-for-the-2018-holiday-season\/"},"modified":"2021-02-08T10:12:18","modified_gmt":"2021-02-08T10:12:18","slug":"prepare-for-the-holiday-season","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/prepare-for-the-holiday-season","title":{"rendered":"Summer Sales Mean it\u2019s Time to Prepare for the 2018 Holiday Season"},"content":{"rendered":"

Across the northern hemisphere, swimsuits, sunglasses and sunscreen are flying off the shelves, which means it\u2019s easy to forget that we\u2019re soon going to be in the next season of selling \u2013 the holiday period.<\/p>\n

Across many industries, <\/span>more than 30% of the whole year\u2019s revenue<\/span><\/a> is taken in just November and December. But it\u2019s not as simple as a single seasonal peak. Within the season, there are well known spikes that you can prepare for.<\/span><\/p>\n

Black Friday & Cyber Monday<\/strong><\/h2>\n

In the USA and Canada, Black Friday is the Friday following Thanksgiving (November 23rd this year), and is traditionally regarded as the start of the holiday season shopping period. The Black Friday theme has also been heavily promoted elsewhere over the years, such as in the UK and Australia, even though Thanksgiving isn\u2019t observed in these countries.<\/span><\/p>\n

Many retailers start their holiday promotions on Black Friday; they open earlier and close later, helping to drive the shopping frenzy. While more recently, the promotion has started to creep forward into Thanksgiving itself and even earlier.<\/span><\/p>\n

Cyber Monday is the Monday after Black Friday. Cyber Monday was invented to encourage people to buy online, and is probably more international than Black Friday. Generally recognized as the busiest online shopping day of the year, this is a date you cannot afford to ignore.<\/span><\/p>\n

Don’t forget to download your 2018 retail calendar to ensure you’re on top of all the key shopping dates this year.<\/span><\/a><\/p>\n

You Need to Prepare Now!<\/strong><\/h2>\n

But you\u2019ve got to get ready much earlier. If you\u2019ve not already done so, you need to be deciding on the right product lines, listing your products online, optimizing those listings to be top of the market, and stocking up on inventory<\/a>.<\/span><\/p>\n

And perhaps most importantly, your business needs to have the software systems in place to deal with the increased sales. <\/span><\/p>\n

Efficient processing, shipping and re-ordering systems will let you be agile and responsive during the white-knuckle ride of the peak selling season, getting the most out of popular sellers, recognizing slow sellers and creating discounts, while keeping a close eye on profitability.<\/span><\/p>\n

To be efficient all the way from your customer placing an order through to re-stocking inventory and paying suppliers, all orders should be processed in one single system \u2013 the same system you use to handle inventory, purchase orders and accounting.<\/span><\/p>\n

This ensures that you\u2019ll have accurate, up-to-date inventory levels<\/a> that synchronize with all your sales channels, detailed sales information to hand, and you\u2019ll be able to re-order products from suppliers with just a few clicks.<\/span><\/p>\n

You\u2019ll also know exactly what\u2019s going on with your finances, so you can spend confidently on marketing and buying the right inventory.<\/span><\/p>\n

But every business needs an adaptation period, since new systems will mean new processes for your team to learn. The dust needs to be fully settled and your staff need to be comfortable with their new tools before sales start to rise.<\/span><\/p>\n

Conclusion<\/strong><\/h2>\n

At Brightpearl, we\u2019ve worked with thousands of businesses implementing new software systems. But to have your new system setup, fully functioning (and allowing you time to concentrate on your holiday promotions), you need to start right now.<\/span><\/p>\n

The sooner you\u2019re running your business on a single, integrated platform, the sooner you can get ahead of your competition and get the most out of the closing months of the year. <\/span><\/p>\n

Give us a call today!<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Across the northern hemisphere, swimsuits, sunglasses and sunscreen are flying off the shelves, which means it\u2019s easy to forget that we\u2019re soon going to be in the next season of selling \u2013 the holiday period.<\/p>\n","protected":false},"author":10,"featured_media":3068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[114,115],"tags":[],"class_list":["post-2559","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-market-insight","category-retail-operations"],"acf":[],"yoast_head":"\nSummer Sales Mean it\u2019s Time to Prepare for the 2018 Holiday Season - Brightpearl<\/title>\n<meta name=\"description\" content=\"Many retailers start their holiday promotions on Black Friday; they open earlier and close later, helping to drive the shopping frenzy. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/prepare-for-the-holiday-season\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Summer Sales Mean it\u2019s Time to Prepare for the 2018 Holiday Season\" \/>\n<meta property=\"og:description\" content=\"Many retailers start their holiday promotions on Black Friday; they open earlier and close later, helping to drive the shopping frenzy. Read more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brightpearl.com\/blog\/prepare-for-the-holiday-season\" \/>\n<meta property=\"og:site_name\" content=\"Brightpearl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrightpearlHQ\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-25T08:43:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-08T10:12:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/06\/summer-sales-holiday-season-blog-min.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"789\" \/>\n\t<meta property=\"og:image:height\" content=\"392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:site\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brightpearl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/prepare-for-the-holiday-season\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/prepare-for-the-holiday-season\",\"name\":\"Summer Sales Mean it\u2019s Time to Prepare for the 2018 Holiday Season - Brightpearl\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/prepare-for-the-holiday-season#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/prepare-for-the-holiday-season#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/summer-sales-holiday-season-blog-min.jpg\",\"datePublished\":\"2018-06-25T08:43:25+00:00\",\"dateModified\":\"2021-02-08T10:12:18+00:00\",\"description\":\"Many retailers start their holiday promotions on Black Friday; they open earlier and close later, helping to drive the shopping frenzy. Read more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/prepare-for-the-holiday-season#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/prepare-for-the-holiday-season\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/prepare-for-the-holiday-season#primaryimage\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/summer-sales-holiday-season-blog-min.jpg\",\"contentUrl\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2018\\\/06\\\/summer-sales-holiday-season-blog-min.jpg\",\"width\":789,\"height\":392,\"caption\":\"Swim wear on a pink background\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/prepare-for-the-holiday-season#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.brightpearl.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Market Insight\",\"item\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/category\\\/market-insight\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Summer Sales Mean it\u2019s Time to Prepare for the 2018 Holiday Season\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#website\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/\",\"name\":\"Brightpearl\",\"description\":\"Retail-tailored Digital Operations Platform\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.brightpearl.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#organization\",\"name\":\"Brightpearl\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/cropped-favicon.png\",\"contentUrl\":\"https:\\\/\\\/www.brightpearl.com\\\/wp-content\\\/uploads\\\/2020\\\/12\\\/cropped-favicon.png\",\"width\":512,\"height\":512,\"caption\":\"Brightpearl\"},\"image\":{\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/BrightpearlHQ\",\"https:\\\/\\\/x.com\\\/BrightpearlHQ\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/brightpearl\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/brightpearldocs\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Summer Sales Mean it\u2019s Time to Prepare for the 2018 Holiday Season - Brightpearl","description":"Many retailers start their holiday promotions on Black Friday; they open earlier and close later, helping to drive the shopping frenzy. Read more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.brightpearl.com\/blog\/prepare-for-the-holiday-season","og_locale":"en_US","og_type":"article","og_title":"Summer Sales Mean it\u2019s Time to Prepare for the 2018 Holiday Season","og_description":"Many retailers start their holiday promotions on Black Friday; they open earlier and close later, helping to drive the shopping frenzy. Read more.","og_url":"https:\/\/www.brightpearl.com\/blog\/prepare-for-the-holiday-season","og_site_name":"Brightpearl","article_publisher":"https:\/\/www.facebook.com\/BrightpearlHQ","article_published_time":"2018-06-25T08:43:25+00:00","article_modified_time":"2021-02-08T10:12:18+00:00","og_image":[{"width":789,"height":392,"url":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/06\/summer-sales-holiday-season-blog-min.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_creator":"@BrightpearlHQ","twitter_site":"@BrightpearlHQ","twitter_misc":{"Written by":"Brightpearl","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.brightpearl.com\/blog\/prepare-for-the-holiday-season","url":"https:\/\/www.brightpearl.com\/blog\/prepare-for-the-holiday-season","name":"Summer Sales Mean it\u2019s Time to Prepare for the 2018 Holiday Season - Brightpearl","isPartOf":{"@id":"https:\/\/www.brightpearl.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.brightpearl.com\/blog\/prepare-for-the-holiday-season#primaryimage"},"image":{"@id":"https:\/\/www.brightpearl.com\/blog\/prepare-for-the-holiday-season#primaryimage"},"thumbnailUrl":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/06\/summer-sales-holiday-season-blog-min.jpg","datePublished":"2018-06-25T08:43:25+00:00","dateModified":"2021-02-08T10:12:18+00:00","description":"Many retailers start their holiday promotions on Black Friday; they open earlier and close later, helping to drive the shopping frenzy. Read more.","breadcrumb":{"@id":"https:\/\/www.brightpearl.com\/blog\/prepare-for-the-holiday-season#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.brightpearl.com\/blog\/prepare-for-the-holiday-season"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brightpearl.com\/blog\/prepare-for-the-holiday-season#primaryimage","url":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/06\/summer-sales-holiday-season-blog-min.jpg","contentUrl":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/06\/summer-sales-holiday-season-blog-min.jpg","width":789,"height":392,"caption":"Swim wear on a pink background"},{"@type":"BreadcrumbList","@id":"https:\/\/www.brightpearl.com\/blog\/prepare-for-the-holiday-season#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.brightpearl.com\/"},{"@type":"ListItem","position":2,"name":"Market Insight","item":"https:\/\/www.brightpearl.com\/blog\/category\/market-insight"},{"@type":"ListItem","position":3,"name":"Summer Sales Mean it\u2019s Time to Prepare for the 2018 Holiday Season"}]},{"@type":"WebSite","@id":"https:\/\/www.brightpearl.com\/#website","url":"https:\/\/www.brightpearl.com\/","name":"Brightpearl","description":"Retail-tailored Digital Operations Platform","publisher":{"@id":"https:\/\/www.brightpearl.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.brightpearl.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.brightpearl.com\/#organization","name":"Brightpearl","url":"https:\/\/www.brightpearl.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.brightpearl.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/cropped-favicon.png","contentUrl":"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2020\/12\/cropped-favicon.png","width":512,"height":512,"caption":"Brightpearl"},"image":{"@id":"https:\/\/www.brightpearl.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/BrightpearlHQ","https:\/\/x.com\/BrightpearlHQ","https:\/\/www.linkedin.com\/company\/brightpearl\/","https:\/\/www.youtube.com\/user\/brightpearldocs"]}]}},"_links":{"self":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/posts\/2559","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/comments?post=2559"}],"version-history":[{"count":0,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/posts\/2559\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/media\/3068"}],"wp:attachment":[{"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/media?parent=2559"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/categories?post=2559"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.brightpearl.com\/wp-json\/wp\/v2\/tags?post=2559"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}