{"id":2558,"date":"2018-06-27T08:07:56","date_gmt":"2018-06-27T08:07:56","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/secrets-to-global-growth-your-ecommerce-store\/"},"modified":"2024-11-21T18:48:40","modified_gmt":"2024-11-21T18:48:40","slug":"secrets-to-global-growth-ecommerce","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/secrets-to-global-growth-ecommerce","title":{"rendered":"Secrets to Global Growth: Your Ecommerce Store"},"content":{"rendered":"<p><i style=\"font-size: 1.25rem; font-family: -apple-system, BlinkMacSystemFont, Helvetica, Roboto, 'Segoe UI', Arial, sans-serif;\">This is the third and final post in the \u2018Secrets to Global Growth\u2019 series, written by <\/i><a style=\"font-size: 1.25rem; font-family: -apple-system, BlinkMacSystemFont, Helvetica, Roboto, 'Segoe UI', Arial, sans-serif;\" href=\"https:\/\/www.wemakewebsites.com\/?utm_source=blog&amp;utm_medium=blog&amp;utm_campaign=Brightpearl&amp;utm_term=Global\"><i>We Make Websites<\/i><\/a><i style=\"font-size: 1.25rem; font-family: -apple-system, BlinkMacSystemFont, Helvetica, Roboto, 'Segoe UI', Arial, sans-serif;\">; (you can recap on the <\/i><a style=\"font-size: 1.25rem; font-family: -apple-system, BlinkMacSystemFont, Helvetica, Roboto, 'Segoe UI', Arial, sans-serif;\" href=\"https:\/\/www.brightpearl.com\/blog\/financial-considerations-of-global-growth\"><i>\u2018Finance\u2019<\/i><\/a><i style=\"font-size: 1.25rem; font-family: -apple-system, BlinkMacSystemFont, Helvetica, Roboto, 'Segoe UI', Arial, sans-serif;\"> or <\/i><a style=\"font-size: 1.25rem; font-family: -apple-system, BlinkMacSystemFont, Helvetica, Roboto, 'Segoe UI', Arial, sans-serif;\" href=\"https:\/\/www.brightpearl.com\/blog\/secrets-to-global-growth-your-products\"><i>\u2018Products &amp; Inventory\u2019<\/i><\/a><i style=\"font-size: 1.25rem; font-family: -apple-system, BlinkMacSystemFont, Helvetica, Roboto, 'Segoe UI', Arial, sans-serif;\"> posts now if you wish). <\/i><i style=\"font-size: 1.25rem; font-family: -apple-system, BlinkMacSystemFont, Helvetica, Roboto, 'Segoe UI', Arial, sans-serif;\">With 10 years experience designing and developing Shopify Plus websites for global ecommerce brands, We Make Websites have launched multiple brands, both home and abroad.<!--more--><\/i><\/p>\n<h2><strong>Conduct in-depth data analysis<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Whilst it might be tempting to quickly launch into every market offering opportunity, conducting in-depth analysis first is a must.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website is currently single currency, choosing the correct payment gateway(s) and preparing your website takes time and investment. Use Google Analytics to determine exactly which regions are generating traffic:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Location overview is a good place to start<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Analyze the abandoned checkout metrics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Find out where customers are adding products but then abandoning their carts (this could be due to language, currency, delivery or price)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Also, look at metrics away from your website; examine where you have the most email signups and data you can target to launch your international store. Fans of your brand will still purchase from you, regardless of currency or delivery fees. Seek out your fans first, and try and grow your datasets within this fanbase first before investing in a <a href=\"https:\/\/eastsideco.com\/blog\/shopify-markets-revolutionises-international-commerce\">multi-store\/multi-currency setup<\/a>. <\/span><\/p>\n<h2><strong>Do you need a multi-currency store immediately?<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Whilst language and currency are proven to affect conversion rates for international shoppers, as mentioned above, true fans of your product will persevere. Consider trialling offers such as <a href=\"https:\/\/www.brightpearl.com\/\">\u2018Free International Shipping Day\u2019<\/a> and analyze where the orders come flooding in from.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may not be just language and currency that affect international conversion rates. If your international shipping rates are too high and <a href=\"https:\/\/www.brightpearl.com\/\">return process impossible<\/a>, consider changing your policy (or provider) and increasing your foothold before investing time and money into your website. <\/span><\/p>\n<h2><strong>Speak the lingo<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Once you\u2019ve made the decision to venture into new markets, language is key to increasing conversion rates. There are multiple solutions, from <a href=\"https:\/\/support.google.com\/webmasters\/answer\/182192?hl=en\">automated IP detection and translation<\/a>, to managing a storefront per language or currency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It comes down to resources. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ideally, you should dedicate a native language speaking country manager per territory (at least!).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an agency who has launched multiple international stores, we can\u2019t really recommend the manual translation method. <a href=\"https:\/\/translate.google.co.uk\/\">Google Translate<\/a> just simply isn\u2019t there yet and (unlike translation apps), native speakers will be able to convey the brand message in the correct tone and style. Each language has differences in grammar, tone, and style, but automatic translation apps struggle to pick up these nuances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s not just your website that will need to be translated (everything from product descriptions, to delivery FAQs, to checkout), you must also consider all outgoing communications, such as invoices, delivery notes and marketing campaign materials. <\/span><\/p>\n<h2><strong>Currency and payments<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Secure payment and checkout design can be half the battle of ecommerce purchases.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Paying in a native currency and using recognizable payment methods is important for building trust with potential customers. Each country has different preferred methods of payment.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, customers in the United States prefer checking out using credit cards, whilst in\u00a0<\/span><span style=\"font-size: 1.25rem; font-family: -apple-system, BlinkMacSystemFont, Helvetica, Roboto, 'Segoe UI', Arial, sans-serif;\">China, it\u2019s <a href=\"https:\/\/global.alipay.com\/platform\/site\/ihome\">Alipay<\/a>. Research your market &#8211; even look at your competition to see what payment gateways and methods they are offering to customers in that region.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.brightpearl.com\/\">Different payment gateways<\/a> will have different transaction fees, while some will have set up costs, or monthly costs. Investigate thoroughly and make sure high volume won\u2019t damage your bottom line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At present, <a href=\"https:\/\/shopify.okta.com\/oauth2\/v1\/authorize?access_type=offline&amp;client_id=0oalkvlxz1CcOw9LO0x7&amp;nonce=854501ad-3bce-485a-abae-8a9720112463&amp;redirect_uri=https:\/\/minerva.shopifycloud.com\/auth\/okta\/callback&amp;response_type=code&amp;scope=openid%20profile%20email&amp;state=55e0dffb-8c75-4ca5-8d22-3da6b77c21d3\">Shopify Pay<\/a> is available in Australia, Canada, Hong Kong, Ireland, Japan, New Zealand, and Singapore, as well as the United Kingdom and the United States. However, if you wanted to specifically target the German market, you would have to consider other payment gateways such as <a href=\"https:\/\/www.2checkout.com\/\">2Checkout<\/a>.<\/span><\/p>\n<h2><strong>International compliance<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Different countries will operate different levels of compliance regarding customer data. The recent <a href=\"https:\/\/www.brightpearl.com\/\">introduction of the GDPR<\/a> has seen businesses scramble to be compliant or face steep fines. Any brand wanting to sell to European customers must bring their data practices in line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are also varying levels of PCI compliance that need to be achieved; (if you are already on the Shopify platform, you\u2019re already covered!). Make sure you\u2019re compliant, including your privacy and cookie policies, in each territory you wish to expand into. This could mean making changes to your T\u2019s and C\u2019s so it\u2019s best to seek legal advice to make sure you\u2019re up-to-date.<\/span><\/p>\n<h2><strong>Tax and VAT<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Tax varies country to country, and across US states. There are also various exemptions and special rules, such as in New York where there is the NY sales tax clothing exemption, (garments and footwear under $110 per item or pair are exempt from the New York State 4% sales tax).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s important to accurately determine taxes and tariffs, as inaccurate calculation may result in delays in shipping, fines and penalties from regulatory authorities, and reduced profit margins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.brightpearl.com\/ecommerce-guides\/international-trade-vat-for-retailers\">International tax<\/a> is a complex beast and if you can&#8217;t hire in-house experts, we recommend outsourcing it. Shopify Plus customers can rest easy, as the fully integrated tax compliance solution called <a href=\"https:\/\/www.avalara.com\/us\/en\/products\/calculations.html\">Avalara Avatax<\/a> comes as standard with the Plus package. Avalara is easy to setup and has complex tax rules that will protect your customers and business.<\/span><\/p>\n<h2><strong>Consumer trust<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Buying online requires a lot of trust. From safeguarding payment details and addresses, to providing an accurate and high-quality product, retailers have to be ready to take responsibility and ownership when things go wrong.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Language, content and country-specific payment methods will all help to <a href=\"https:\/\/www.wemakewebsites.com\/blog\/12-ways-to-increase-customer-trust\">build consumer trust<\/a>. Display trust symbols clearly such as the Verisign or Mastercard logo, while clear contact and office details per country will also allay some purchase concerns. If you can\u2019t offer a regional telephone, think about a chat facility during the shopper\u2019s timezone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A bulletproof <a href=\"https:\/\/www.brightpearl.com\/\">money back guarantee or returns policy<\/a> not only safeguards your business from any potential customer misunderstandings, but it also gives customers a safety net, especially if it is their first time ordering from your store. Make sure this is updated to include international delivery and returns times to give your customers peace of mind, whether they are domestic or international.<\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">If you want to recap on the previous posts in this mini-series, you can do so now via the following links:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.brightpearl.com\/blog\/financial-considerations-of-global-growth\"><span style=\"font-weight: 400;\">Secrets to Global Growth: The Financial Considerations<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\"><a href=\"https:\/\/www.brightpearl.com\/blog\/secrets-to-global-growth-your-products\"><span style=\"font-weight: 400;\">Secrets to Global Growth: 8 Questions to Ask Yourself About Your Products<\/span><\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>This is the third and final post in the \u2018Secrets to Global Growth\u2019 series, written by We Make Websites; (you can recap on the \u2018Finance\u2019 or \u2018Products &amp; Inventory\u2019 posts now if you wish). With 10 years experience designing and developing Shopify Plus websites for global ecommerce brands, We Make Websites have launched multiple brands, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":3667,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-2558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Secrets to Global Growth: Your Ecommerce Store - Brightpearl<\/title>\n<meta name=\"description\" content=\"Whilst it might be tempting to quickly launch into every market offering opportunity, conducting in-depth analysis first is a must. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/secrets-to-global-growth-ecommerce\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Secrets to Global Growth: Your Ecommerce Store\" \/>\n<meta property=\"og:description\" content=\"Whilst it might be tempting to quickly launch into every market offering opportunity, conducting in-depth analysis first is a must. 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