{"id":2532,"date":"2017-12-01T16:30:47","date_gmt":"2017-12-01T16:30:47","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/november-in-review-2017\/"},"modified":"2024-11-22T22:04:24","modified_gmt":"2024-11-22T22:04:24","slug":"november-in-review-2017","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/november-in-review-2017","title":{"rendered":"November: In Review 2017"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hello and welcome to November: In Review<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.brightpearl.com\/blog\/october-in-review-2017\"><span style=\"font-weight: 400;\">October<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/september-in-review-2017\"><span style=\"font-weight: 400;\">September<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.brightpearl.com\/blog\/august-in-review-2017\">August<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019re officially in the most festive month of the year so that means it\u2019s time to recap on the best retail and ecommerce news and advice to hit the internet in November. Last month was a big month for retailers and wholesalers as the holiday season preparations were in full swing and we saw the Black Friday &amp; Cyber Monday weekend finally take place. <\/span><\/p>\n<p><!--more--><span style=\"background-color: transparent; letter-spacing: 0px;\">Take a quick break from processing all those holiday season orders and check out these 4 stories that are not to be missed!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"background-color: transparent; letter-spacing: 0px;\">1. Video: <a href=\"https:\/\/www.youtube.com\/watch?v=uhdOzpblrm0&amp;feature=youtu.be\" target=\"_blank\" rel=\"noopener noreferrer\">Introducing Amazon&#8217;s AR View<\/a><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once again, <a href=\"https:\/\/www.brightpearl.com\/best-amazon-inventory-management-software\">Amazon<\/a> made a big announcement with the launch of its augmented reality experience which lets you view thousands of products in your home, before you buy them. \u2018AR view\u2019 is part of the Amazon app which allows users to search for products and then see what they would look like in their home.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch the video to see how it works&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do you think of previewing products before you buy? Let us know in the comments section.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong style=\"background-color: transparent; letter-spacing: 0px;\">2. Q+A: <\/strong><strong style=\"background-color: transparent; letter-spacing: 0px;\"><a style=\"background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/www.wemakewebsites.com\/\">Why ERP is Important for Brands Wanting to Scale at Speed<\/a><\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Our partner, WeMakeWebsites wanted to explore the importance of ERP for fast-growing ecommerce businesses so they spoke with our very own Scott Hill, VP of Product here at Brightpearl, to learn from his wealth of retail technology experience. They asked him a series of questions to truly get to the bottom of why ERP is so important including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Why are more people not talking about ERP?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Implementing an ERP solution saves time and ultimately money, but how else can \u00a0enterprise resource planning help transform a business?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">When is a good time for a business to start looking at implementing an ERP solution?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Can businesses survive without ERP systems and is it ever a bad idea or a bad time to implement them?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post implementation, what benefits are immediately evident and what can business owners expect after a year?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re considering implementing an ERP system, <\/span><a href=\"https:\/\/www.wemakewebsites.com\/blog\"><span style=\"font-weight: 400;\">this blog is definitely worth a read<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<h2>3. Blog: <a href=\"https:\/\/business.adobe.com\/blog\/perspectives\/10-ways-boost-conversion-personalization-your-b2b-customers\" target=\"_blank\" rel=\"noopener noreferrer\">10 Ways to Boost Conversion with Personalization for your B2B Customers<\/a><\/h2>\n<p><span style=\"font-weight: 400;\">JH wrote a great guest blog for Magento this month which explores how personalization isn\u2019t just for your B2C customers as people might think and how you can use personalization to boost conversion in the B2B side of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The blog shares 10 different areas of your business where B2B personalization could be applied including personalized accounts, recommendations and product listings, navigation and search, social media and even pricing! <\/span><\/p>\n<p>B2B ecommerce is expected to be twice as large as the B2C market in the next 5 years<span style=\"font-weight: 400;\">. Now, that\u2019s a reason to <\/span><span style=\"background-color: transparent; letter-spacing: 0px;\"><a style=\"background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/business.adobe.com\/blog\/perspectives\/10-ways-boost-conversion-personalization-your-b2b-customers\">read the full blog and find out more<\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"background-color: transparent; letter-spacing: 0px;\">4. Infographic: <a href=\"https:\/\/www.brightpearl.com\/blog\/black-friday-cyber-monday-in-numbers\" target=\"_blank\" rel=\"noopener noreferrer\">Black Friday &amp; Cyber Monday in Numbers<\/a><\/span><\/strong><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3006\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/12\/BFCM-2017-423x1024-1.jpg\" alt=\"\" width=\"423\" height=\"1024\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/12\/BFCM-2017-423x1024-1.jpg 423w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/12\/BFCM-2017-423x1024-1-124x300.jpg 124w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">We couldn\u2019t recap on November without talking about the results of the Black Friday &amp; Cyber Monday weekend and with mixed feelings from retailers, we weren\u2019t sure what the statistics would say! It turns out that the BFCM weekend was still a huge success with a 20.7% overall increase in gross merchandise value (GMV). Here are some of the highlights from the results:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After Black Friday reigned in 2016, Cyber Monday has pulled it back again with shoppers spending more on the final day of the sales. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">However, Small Business Saturday in the US saw the biggest GMV growth from last year with a 23.8% increase. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">After seeing average order value (AOV) fall in the last few years, the 2017 cyber weekend saw an increase in AOV.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Baby &amp; Toddler merchants saw the biggest increase in GMV year-over-year as it was up by a whopping 76% from 2016. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The US saw much bigger growth in GMV, order volume and AOV in comparison to the UK. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cyber Monday was the most popular day in the US, whilst Black Friday came out on top in the UK.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.brightpearl.com\/blog\/black-friday-cyber-monday-in-numbers\" target=\"_blank\" rel=\"noopener noreferrer\">Check out the full infographic for even more interesting stats<\/a>! <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s all from me! If you enjoyed November\u2019s recap, why not <\/span><a href=\"https:\/\/info.brightpearl.com\/blog-subscribe\"><span style=\"font-weight: 400;\">subscribe to the blog<\/span><\/a><span style=\"font-weight: 400;\"> to get content like this delivered straight to your inbox?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello and welcome to November: In Review October | September | August We\u2019re officially in the most festive month of the year so that means it\u2019s time to recap on the best retail and ecommerce news and advice to hit the internet in November. Last month was a big month for retailers and wholesalers as [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":3007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-2532","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brightpearl-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>November: In Review 2017 - Brightpearl<\/title>\n<meta name=\"description\" content=\"Take a trip down memory lane with Brightpearl&#039;s November in Review 2017 blog post. 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