{"id":2514,"date":"2017-10-02T16:12:18","date_gmt":"2017-10-02T16:12:18","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/september-in-review-2017\/"},"modified":"2024-11-22T18:44:57","modified_gmt":"2024-11-22T18:44:57","slug":"september-in-review-2017","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/september-in-review-2017","title":{"rendered":"September: In Review 2017"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hello and welcome to September: In Review<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.brightpearl.com\/blog\/august-in-review-2017\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">August<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/july-in-review-2017\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">July<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.brightpearl.com\/blog\/june-in-review-2017\" target=\"_blank\" rel=\"noopener noreferrer\">June<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">September has been and gone, and that can only mean one thing\u2026 it\u2019s time for our recap of the best retail news and advice from last month. Before you jump too far into October, take a look at these 4 highlights from September. We\u2019ve got a video, infographic, blog series and an article for you this month so read on and be entertained!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><!--more--><span style=\"background-color: transparent; letter-spacing: 0px;\">\u00a0<\/span><\/span><\/p>\n<p><strong style=\"color: #0a308e; font-family: Gilroy-medium, sans-serif; font-size: 32px; background-color: transparent; letter-spacing: 0px;\">1. Video: <\/strong><strong style=\"font-family: Gilroy-medium, sans-serif; font-size: 32px; font-weight: bold; background-color: transparent; letter-spacing: 0px;\"><a style=\"font-family: Gilroy-medium, sans-serif; font-size: 32px; font-weight: bold; background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/www.youtube.com\/watch?v=9jOSLkCsAik\" target=\"_blank\" rel=\"noopener noreferrer\">How to win the Amazon Buy Box<\/a><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">This month, Retail 90 shared valuable advice for <a href=\"https:\/\/www.brightpearl.com\/best-amazon-inventory-management-software\">Amazon<\/a> sellers on how to win the Amazon Buy Box. The video focuses on 3 things you can do to increase your chances of appearing in the box, including:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improving your Perfect-Order-Percentage<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reducing your order fulfillment latency<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Getting involved with Fulfilled by Amazon<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Approximately, 82% of desktop purchases are made via the \u2018buy box\u2019 and it\u2019s even higher for mobile purchases with it reaching as high as 90%. These statistics highlight how valuable the box can be to Amazon sellers with a direct correlation to an increase in views and sales!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Watch the video to find out how you can increase your sales by winning the Amazon Buy Box.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retail 90 is a retail-specific YouTube channel that shares weekly videos on the latest industry news and advice to help retailers grow. If you like what you see, why not <\/span><a href=\"https:\/\/www.youtube.com\/c\/retail90\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">subscribe to the Retail 90 YouTube channel<\/span><\/a><span style=\"font-weight: 400;\"> today?<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong style=\"color: #0a308e; font-family: Gilroy-medium, sans-serif; font-size: 32px; background-color: transparent; letter-spacing: 0px;\">2. Infographic: <\/strong><strong style=\"font-family: Gilroy-medium, sans-serif; font-size: 32px; font-weight: bold; background-color: transparent; letter-spacing: 0px;\"><a style=\"font-family: Gilroy-medium, sans-serif; font-size: 32px; font-weight: bold; background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/www.bigcommerce.com\/articles\/ecommerce\/mobile-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile Commerce Accounts for More Than 31% of Total Sales<\/a><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">BigCommerce have created this informative infographic on the state of mobile commerce in 2017. The motivation for the blog came from successful BigCommerce merchant, NatoMounts, who not only embraced a mobile strategy, but also saw incredibly high conversion rates that were even higher than the desktop average! This inspired Tracey Wallace, BigCommerce\u2019s Editor-in-Chief to explore the industry average performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The key statistics from the infographic include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The average conversion rate is 4.31% on desktop and 1.5% on mobile.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">However, mobile conversion increased 30% year-on-year from 2015 to 2016. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">One-page checkouts and digital wallets improves mobile conversion by 10%.<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3678\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/september-in-review-2.png\" alt=\"\" width=\"750\" height=\"1343\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/september-in-review-2.png 750w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/september-in-review-2-168x300.png 168w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/september-in-review-2-572x1024.png 572w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><a href=\"https:\/\/www.bigcommerce.com\/blog\/mobile-commerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">View the full infographic<\/span><\/a><span style=\"font-weight: 400;\">\u00a0for more interesting stats on what\u2019s changed in the world of mobile commerce.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong style=\"color: #0a308e; font-family: Gilroy-medium, sans-serif; font-size: 32px; background-color: transparent; letter-spacing: 0px;\">3. Advice: <\/strong><strong style=\"font-family: Gilroy-medium, sans-serif; font-size: 32px; font-weight: bold; background-color: transparent; letter-spacing: 0px;\"><a style=\"font-family: Gilroy-medium, sans-serif; font-size: 32px; font-weight: bold; background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/www.shopify.com\/blog\/bfcm-data\" target=\"_blank\" rel=\"noopener noreferrer\">Getting ready for Black Friday and Cyber Monday<\/a><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Ecommerce experts, Shopify have been churning out the <\/span><a href=\"https:\/\/www.shopify.com\/blog\/topics\/black-friday-and-cyber-monday\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Black Friday and Cyber Monday content<\/span><\/a><span style=\"font-weight: 400;\"> ahead of the game to get you ready for the big weekend well in advance. There\u2019s been a wide variety of blogs so far, including advice for your marketing campaigns, preparing your store, making sure your finances are in order and getting your shipping in shape. Our favorites so far include:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1.\u00a0<a style=\"font-size: 20px; font-family: Gilroy-medium, sans-serif; font-weight: bold; background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/www.shopify.com\/blog\/bfcm-checklist\" target=\"_blank\" rel=\"noopener noreferrer\">The 26-Point Checklist to Prepare Your Store for Black Friday Cyber Monday<\/a><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you\u2019re considering making things physical this Black Friday or Cyber Monday, then this checklist is for you! This list covers everything you need to think about in order to ensure your store is ready for that increased footfall! Not only will these 26 tips help you prepare, they\u2019ll also make sure you\u2019re profitable this BFCM weekend.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2.\u00a0<a style=\"font-size: 20px; font-weight: bold; background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/www.shopify.com\/blog\/holiday-shipping-guide\" target=\"_blank\" rel=\"noopener noreferrer\">The Ultimate Guide to Shipping For Black Friday Cyber Monday<\/a><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An increase in the number of orders placed means an increase in the number of orders you have to ship out of the door! You need to be prepared just in case you reach those record-breaking levels! This blog shares how you can map out your process, stock up on the right supplies, deliver a great unboxing experience, and most importantly, set up your BFCM shipping strategy.<\/span><\/p>\n<h3><span style=\"background-color: transparent; letter-spacing: 0px;\">3. <\/span><span style=\"font-size: 20px;\"><a style=\"font-size: 20px; background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/www.shopify.com\/blog\/the-complete-guide-to-ab-testing\" target=\"_blank\" rel=\"noopener noreferrer\">The Beginner&#8217;s Guide to A\/B Testing During Black Friday Cyber Monday<\/a><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s a lot of advice out there on A\/B testing but not so much specifically on Black Friday and Cyber Monday. Testing on the cyber weekend is a whole different ball game. Your website is going to see higher volumes of traffic and your website visitors are likely to adopt different shopping habits. Read the full blog to find out whether you should be testing, why it\u2019s different, the pros and cons, and how to properly test during Black Friday &amp; Cyber Monday.<\/span><\/p>\n<p><strong>These blogs are well worth a read if you\u2019re planning on participating in the Black Friday and Cyber Monday weekend.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h3><strong style=\"color: #0a308e; font-family: Gilroy-medium, sans-serif; font-size: 32px; background-color: transparent; letter-spacing: 0px;\">4. Article: <\/strong><strong style=\"font-family: Gilroy-medium, sans-serif; font-size: 32px; font-weight: bold; background-color: transparent; letter-spacing: 0px;\"><a style=\"font-family: Gilroy-medium, sans-serif; font-size: 32px; font-weight: bold; background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/www.itpro.com\/data-management\/30216\/three-keys-to-successful-data-management\" target=\"_blank\" rel=\"noopener noreferrer\">Using the gift of data to prepare for the holiday season<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3677\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/september-in-review-1-min.jpg\" alt=\"\" width=\"800\" height=\"451\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/september-in-review-1-min.jpg 800w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/september-in-review-1-min-300x169.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/september-in-review-1-min-768x433.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Retailers now have access to more data than ever before but are they using it to their full potential? That question drove our very own CEO, Derek O\u2019Carroll, to share how data-driven decisions can help retailers prepare for the upcoming holiday season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.itpro.com\/data-management\/30216\/three-keys-to-successful-data-management\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">ITProPortal article<\/span><\/a><span style=\"font-weight: 400;\"> focuses on 3 key operational areas that retailers should prioritize now:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retail Reporting Metrics &#8211; Creating a Product and Margin Strategy<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sales and Customer Performance Metrics &#8211; How Do You Rank?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Marketing and Promotion Metrics &#8211; Connecting the Dots<\/span><\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.itpro.com\/data-management\/30216\/three-keys-to-successful-data-management\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Read the full blog<\/span><\/a><span style=\"font-weight: 400;\"> to find out how data-driven decisions can get you to where you need to be this holiday season!<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">That\u2019s all for September\u2019s recap. We hope you have a successful October! If you enjoyed this month\u2019s in review blog, <\/span><a href=\"https:\/\/info.brightpearl.com\/blog-subscribe\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">subscribe now<\/span><\/a><span style=\"font-weight: 400;\"> to get next month\u2019s blog delivered straight to your inbox.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello and welcome to September: In Review August | July | June September has been and gone, and that can only mean one thing\u2026 it\u2019s time for our recap of the best retail news and advice from last month. Before you jump too far into October, take a look at these 4 highlights from September. 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