{"id":2496,"date":"2017-08-01T08:12:53","date_gmt":"2017-08-01T08:12:53","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/july-in-review-2017\/"},"modified":"2021-02-08T09:08:16","modified_gmt":"2021-02-08T09:08:16","slug":"july-in-review-2017","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/july-in-review-2017","title":{"rendered":"July: In Review 2017"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hello and welcome to July: In Review<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/blog.brightpearl.com\/june-in-review-2017\">June<\/a><\/span><span style=\"font-weight: 400;\"> | <\/span><a style=\"text-align: center; background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/blog.brightpearl.com\/may-in-review-2017\">May<\/a><span style=\"font-weight: 400;\"> | <\/span><a style=\"text-align: center; background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/blog.brightpearl.com\/april-in-review-2017\">April<\/a><\/p>\n<p><span style=\"font-weight: 400;\">School\u2019s out for summer and so are the eager shoppers&#8230; That can only mean one thing, July has been and gone! It\u2019s time to review last month\u2019s hottest retail and ecommerce content.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Sit back, relax and enjoy our pick of the top 4 retail news stories to hit the internet in July.<\/span><\/p>\n<h3><strong><strong>1. News: <\/strong><a href=\"https:\/\/blog.brightpearl.com\/retail-insights-behind-the-scenes-during-amazon-prime-day\"><strong>Amazon Prime Day 2017<\/strong><\/a><\/strong><\/h3>\n<h3><img decoding=\"async\" class=\"aligncenter size-full wp-image-2903\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/08\/retail-insights-behind-the-scenes-during-amazon-prime-day-min-1.jpg\" alt=\"\" width=\"789\" height=\"392\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/08\/retail-insights-behind-the-scenes-during-amazon-prime-day-min-1.jpg 789w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/08\/retail-insights-behind-the-scenes-during-amazon-prime-day-min-1-300x149.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/08\/retail-insights-behind-the-scenes-during-amazon-prime-day-min-1-768x382.jpg 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.brightpearl.com\/best-amazon-inventory-management-software\">Amazon<\/a> Prime Day has dominated the news this month both in the lead up, during and following the discount shopping event. Amazon has taken over the headlines with everything from <\/span><a href=\"http:\/\/fortune.com\/2017\/06\/29\/amazon-prime-day-deals-2017\/\"><span style=\"font-weight: 400;\">extending the event from 24 to 30 hours<\/span><\/a><span style=\"font-weight: 400;\">, to how it was their <\/span><a href=\"https:\/\/techcrunch.com\/2017\/07\/12\/amazons-prime-day-was-the-biggest-sales-day-in-its-history-up-60-on-2016-led-by-the-echo\/\"><span style=\"font-weight: 400;\">biggest sales day on record<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">We already know Prime Day was a huge success for Amazon so we wanted to focus on how independent retailers performed on Prime Day 2017. At Brightpearl, we have the privilege of working with over 1,200 SMEs so we took a look at how our retailers performed this year in comparison to 2016. The key findings showed:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Order volume across Amazon increased by <\/span><strong>33%<\/strong><span style=\"font-weight: 400;\"> with 30,617 orders created<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average order volume per hour increased by <\/span><strong>10%<\/strong><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">GMV increased by <\/span><strong>7%<\/strong><span style=\"font-weight: 400;\"> to $1,011,262<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Average order value dropped by 20% in 2017 from $41 to $33<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The statistics are really interesting and promising as there was a mostly positive increase in performance. <\/span><a href=\"https:\/\/blog.brightpearl.com\/retail-insights-behind-the-scenes-during-amazon-prime-day\"><span style=\"font-weight: 400;\">Read the full blog<\/span><\/a><span style=\"font-weight: 400;\"> to learn more about the findings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you an Amazon seller? Did you get involved in Prime Day? Let us know how you got on in the comments section at the bottom of the blog.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><strong>2. Article: <\/strong><a href=\"https:\/\/www.drapersonline.com\/business-operations\/the-new-delivery-models-disrupting-the-industry\/7023423.article?blocktitle=Supply-Chain&amp;contentID=17489\"><strong>The new delivery models disrupting the industry<\/strong><\/a><br \/>\n<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2900\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/08\/Delivery-8-1024x427-1.jpg\" alt=\"\" width=\"1024\" height=\"427\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/08\/Delivery-8-1024x427-1.jpg 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/08\/Delivery-8-1024x427-1-300x125.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/08\/Delivery-8-1024x427-1-768x320.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This month, Drapers wrote an interesting article which explores new pay-later delivery models from Net-a-Porter and Amazon. With fast delivery now being such a crucial factor in shopper conversion, it\u2019s no surprise that larger retailers are looking for ways to deliver fast whilst also going above and beyond to win the loyalty of their customers. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Net-a-Porter will launch a \u201cyou try, we wait\u201d service later this year which allows shoppers to try on products before actually purchasing them. The delivery courier waits as you try on your selected items in the comfort of your own home.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amazon\u2019s new service, Prime Wardrobe, allows Prime shoppers to select 3-15 items to be delivered to them at home. They\u2019re then given 7 days to try on the items and decide whether to keep or return the products. Amazon\u2019s courier will then collect any unwanted items free of charge.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These shipping methods have their pros and cons. They\u2019re likely to lead to a higher conversion rate as shoppers no longer need to worry about the returns process and it eliminates the worry of purchasing something they don\u2019t want. However, both delivery methods are expensive and potentially could lead to more returns in the long run.<\/span><\/p>\n<p><a href=\"https:\/\/www.drapersonline.com\/business-operations\/the-new-delivery-models-disrupting-the-industry\/7023423.article?blocktitle=Supply-Chain&amp;contentID=17489\"><span style=\"font-weight: 400;\">Read the full article<\/span><\/a><span style=\"font-weight: 400;\"> to find out more about the pros and cons of these delivery methods.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do you think of Amazon and Net-a-Porter\u2019s new delivery services? Will they be the next big thing or will traditional delivery trump all? Drop us a comment to let us know what you think. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><strong>3. Blog: <\/strong><a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-strategies\/\"><strong>33 Ecommerce Strategies for Growth from 12 $1M+ Brands<\/strong><\/a><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">The BigCommerce blog is always creating insightful ecommerce content but our favourite pick of the month goes above and beyond as the advice comes straight from successful online retailers. This extensive blog shares 33 ecommerce strategies from 12 different brands including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to find new customers no one else knows about<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to turn your customers into influencers <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to activate millennial B2B buyers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How to turn great photos into millions in revenue<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The blog also shares 18 must-have tools to help you achieve your ecommerce growth. This one is definitely worth a read! <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong><strong>4. Video: Brightpearl\u2019s Automation in action with Open 24 Seven<\/strong><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">We have to confess that we\u2019re blowing our own trumpet with this one but we really wanted to share how our new Automation feature is really helping established retailers. We recently caught up with Lee Adams, Managing Director of Open 24 Seven, to find out how Brightpearl Automation is helping their two businesses, Alexander Francis and SpyCameraCCTV.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lee Adams shared how automation has saved the business time, made admin tasks easier, removed the end of day process and streamlined their multiple warehouses. He said: <\/span><span style=\"font-weight: 400;\">\u201cBrightpearl\u2019s Automation feature has made things really slick around here. It\u2019s basically meant that we don\u2019t have to have an end of day process anymore. Everything is simplified.\u201d Watch the video below to see what else Lee had to say about adopting automation. <\/span><\/p>\n<p><iframe class=\"wistia_embed\" src=\"\/\/fast.wistia.net\/embed\/iframe\/r0pp056ua3\" name=\"wistia_embed\" width=\"770\" height=\"440\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><br \/>\n<script src=\"\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re wondering whether automation is the next big step for your business, why not <\/span><a href=\"https:\/\/automate.brightpearl.com\/\"><span style=\"font-weight: 400;\">take the automation assessment<\/span><\/a><span style=\"font-weight: 400;\"> to see how your retail business can cope with peaks in demand?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s all for July! If you enjoyed our recap, why not <\/span><a style=\"background-color: transparent; font-size: 14px; letter-spacing: 0px;\" href=\"https:\/\/info.brightpearl.com\/blog-subscribe\">subscribe to the blog<\/a><span style=\"font-weight: 400;\"> to get the next one delivered straight to your inbox?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello and welcome to July: In Review June | May | April School\u2019s out for summer and so are the eager shoppers&#8230; That can only mean one thing, July has been and gone! It\u2019s time to review last month\u2019s hottest retail and ecommerce content.<\/p>\n","protected":false},"author":10,"featured_media":2901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-2496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brightpearl-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>July: In Review 2017 - Brightpearl<\/title>\n<meta name=\"description\" content=\"As July 2017 draws to a close, we\u2019re taking a look back on the highlights of the month. 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