{"id":2474,"date":"2017-06-21T10:38:00","date_gmt":"2017-06-21T10:38:00","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/natural-baby-shower-share-how-you-can-gear-up-for-a-great-christmas-webinar\/"},"modified":"2021-02-08T09:27:52","modified_gmt":"2021-02-08T09:27:52","slug":"gear-up-for-a-great-christmas-webinar","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/gear-up-for-a-great-christmas-webinar","title":{"rendered":"Natural Baby Shower Share How You Can Gear Up for a Great Christmas [Webinar]"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">We may be in the middle of a heatwave, but it\u2019s already time to turn your minds to tinsel, turkey and Christmas <a href=\"https:\/\/www.brightpearl.com\/inventory-management-system\">inventory<\/a>.\u00a0<span style=\"background-color: transparent; letter-spacing: 0px;\">It feels like Christmas rolls around earlier and earlier each year &#8211; especially with the growth in popularity of Black Friday and Cyber Monday.<\/span><\/span><\/p>\n<p><span style=\"background-color: transparent; letter-spacing: 0px;\"><!--more--><span style=\"background-color: transparent; letter-spacing: 0px;\">More and more customers are looking to snap up great deals, and heavily discounted items are becoming the norm for many retailers.<\/span><\/span><\/p>\n<p><span style=\"background-color: transparent; letter-spacing: 0px;\">With this in mind, we recently held a webinar with Clifton Vaughan, Owner of Natural Baby Shower who shared his top tips for fault free festivities.<\/span><\/p>\n<p><a href=\"https:\/\/www.brightpearl.com\/expertise\/customer-stories\/natural-baby-shower\"><span style=\"font-weight: 400;\">Natural Baby Shower<\/span><\/a><span style=\"font-weight: 400;\"> is an award winning omnichannel retailer, selling a wide range of natural, organic and ethically made baby products. Over the past 10 years they have grown from selling products off their kitchen table, to having 25 members of staff, their own <a href=\"https:\/\/www.brightpearl.com\/warehouse-management-system\">warehouse<\/a> and boutique and turning over \u00a35 million per year.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ve collated some of the top tips from the webinar below, or you can watch the <a href=\"https:\/\/brightpearl.wistia.com\/medias\/99s3joxcf5\" target=\"_blank\" rel=\"noopener noreferrer\">recording here<\/a>:<\/span><\/p>\n<p><iframe class=\"wistia_embed\" src=\"\/\/fast.wistia.net\/embed\/iframe\/99s3joxcf5\" name=\"wistia_embed\" width=\"770\" height=\"440\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><br \/>\n<script src=\"\/\/fast.wistia.net\/assets\/external\/E-v1.js\" async><\/script><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #0a308e;\"><strong>Avoiding mistakes<\/strong><\/span><\/h2>\n<p><span style=\"background-color: transparent; letter-spacing: 0px;\">Mistakes are inevitable but some mistakes are common and easy to avoid &#8211; especially in the run up to the Black Friday weekend and Christmas. When you\u2019re running seasonal sales, you are sure to gain an increase in traffic and sales to your store &#8211; it\u2019s important to make sure your back office can keep up with this increased demand. One of the best and easiest things you can do to ensure you are able to cope with this demand is to start planning as early as possible. Build in contingency plans &#8211; when your offers are so time sensitive it\u2019s important to have a solid backup plan!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #0a308e;\"><strong>Supplier communication<\/strong><\/span><\/h2>\n<p><span style=\"background-color: transparent; letter-spacing: 0px;\">Having positive relationships with your suppliers is always important, no matter what the time of year is. When approaching the festive season, this relationship becomes even more crucial, and the earlier you start planning your seasonal stock, the better! Talk through your plans for Black Friday with your supplier &#8211; they may be able to offer you stock and deals you hadn\u2019t thought of.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"color: #0a308e;\"><strong>Automate<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Having a reliable system in place which can help you <\/span><a style=\"background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/www.brightpearl.com\/retail-automation\">automate time consuming processes<\/a><span style=\"font-weight: 400;\">, allows you to focus on the more strategic level of your business. The whole process, from an order coming in, checking the stock is available and sending out a delivery note can take as little as 6 minutes with the right tool in place. This allows you to provide great <a href=\"https:\/\/www.brightpearl.com\/blog\/10-top-tips-for-providing-world-class-customer-service\">customer service<\/a> and ensure customers remember your brand in the future!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"background-color: transparent; letter-spacing: 0px;\">Want to hear more? Watch the <\/span><a style=\"background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/brightpearl.wistia.com\/medias\/99s3joxcf5\">webinar<\/a><span style=\"background-color: transparent; letter-spacing: 0px;\"> now to hear more great insight from Clifton Vaughan at Natural Baby Shower. If you have any questions please use the comments section below. Happy retailing!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; We may be in the middle of a heatwave, but it\u2019s already time to turn your minds to tinsel, turkey and Christmas inventory.\u00a0It feels like Christmas rolls around earlier and earlier each year &#8211; especially with the growth in popularity of Black Friday and Cyber Monday.<\/p>\n","protected":false},"author":10,"featured_media":3271,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112,111],"tags":[],"class_list":["post-2474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-success-stories","category-ecommerce-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Natural Baby Shower Share How You Can Gear Up for a Great Christmas [Webinar] - 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