{"id":2464,"date":"2017-03-01T12:00:14","date_gmt":"2017-03-01T12:00:14","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/february-in-review-2017\/"},"modified":"2021-02-04T12:29:37","modified_gmt":"2021-02-04T12:29:37","slug":"february-in-review-2017","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/february-in-review-2017","title":{"rendered":"February: In Review 2017"},"content":{"rendered":"<p style=\"text-align: center;\"><a href=\"https:\/\/blog.brightpearl.com\/january-in-review-2017\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">January<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/blog.brightpearl.com\/year-in-review-2016-independent-retail-trends-infographic\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">2016 In Review<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/blog.brightpearl.com\/november-in-review-2016\" target=\"_blank\" rel=\"noopener noreferrer\">November<\/a><\/span><\/p>\n<p><span style=\"font-weight: 400;\">The beginning of March? That can only mean one thing, it\u2019s time to recap on the hottest retail, ecommerce and digital marketing news and advice to hit the internet last month. We\u2019ve done the hard work for you by scrolling through tonnes of articles to find the best of the best. Here\u2019s our pick of the top 5 pieces of content from February&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><!--more--><strong style=\"color: #0a308e; font-family: Gilroy-medium, sans-serif; font-size: 32px; background-color: transparent; letter-spacing: 0px;\">1. Infographic: <\/strong><strong><a style=\"font-family: Gilroy-medium, sans-serif; font-size: 32px; font-weight: bold; background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/insights.ecommerceexpo.co.uk\/the-perfect-cart-abandonment-email-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Perfect Cart Abandonment Email<\/a><\/strong><\/span><\/p>\n<p><a href=\"https:\/\/insights.ecommerceexpo.co.uk\/the-perfect-cart-abandonment-email-infographic\/\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-3745\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/Ecommerce-Website-Tips-How-to-Create-the-Perfect-Cart-Abandonment-Email.jpg\" alt=\"\" width=\"600\" height=\"323\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/Ecommerce-Website-Tips-How-to-Create-the-Perfect-Cart-Abandonment-Email.jpg 600w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/Ecommerce-Website-Tips-How-to-Create-the-Perfect-Cart-Abandonment-Email-300x162.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">With the incredibly high rate of cart abandonment in ecommerce, it\u2019s essential for retailers to follow up and try to convert abandoned carts into purchases. So what does the perfect cart abandonment email look like? <\/span><a href=\"https:\/\/insights.ecommerceexpo.co.uk\/the-perfect-cart-abandonment-email-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Ecommerce Insights created this great infographic<\/span><\/a><span style=\"font-weight: 400;\"> which covers the perfect time to send, subject line and content. Here\u2019s our main takeaways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The perfect time to send an email is exactly an hour after the customer has abandoned their shopping cart. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The perfect subject line should include either the customer\u2019s name or the product\u2019s name or details.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The perfect content should include a dynamic header image, personalization, clear CTA, full cart details, recommended products, customer reviews and free or next day delivery reminder.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">View the full infographic including conversion rate statistics on the <\/span><a href=\"https:\/\/insights.ecommerceexpo.co.uk\/the-perfect-cart-abandonment-email-infographic\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Ecommerce Insights blog<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>2. Article: <\/strong><strong><a href=\"https:\/\/www.raconteur.net\/sponsored\/can-uk-retailers-operate-like-amazon\" target=\"_blank\" rel=\"noopener noreferrer\">Can mid-size retailers operate like Amazon?<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3746\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/can-midsize-retailers-operate-like-amazon-min-1024x989-1.jpg\" alt=\"\" width=\"1024\" height=\"989\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/can-midsize-retailers-operate-like-amazon-min-1024x989-1.jpg 1024w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/can-midsize-retailers-operate-like-amazon-min-1024x989-1-300x290.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/can-midsize-retailers-operate-like-amazon-min-1024x989-1-768x742.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Amazon\u2019s name is always in the headlines as they continue to grow and succeed but how can mid-size retailers compete with the retail giants? The short answer is that improving their operations can allow them to more effectively focus on their customers! <\/span><span style=\"font-weight: 400;\">Our very own CEO, Derek O\u2019Carroll shared his view in the article: <\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cRetailers need to be looking at their back office operations for efficiency gains. All too often they\u2019re using intelligent, skilled and well paid staff to do simple manual jobs such as chasing up orders and checking on <a href=\"https:\/\/www.brightpearl.com\/inventory-management-system\">inventory<\/a> when these people would be much better deployed talking directly to customers.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">By automating those back office processes, retailers can become more efficient by reducing the time staff spend on admin tasks, allowing them to spend more time focused on the customer. <\/span><a href=\"https:\/\/www.raconteur.net\/sponsored\/can-uk-retailers-operate-like-amazon\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Read the full article<\/span><\/a><span style=\"font-weight: 400;\"> to find out how technology can help mid-size retailers improve operations in order to compete with the likes of <a href=\"https:\/\/www.brightpearl.com\/best-amazon-inventory-management-software\">Amazon<\/a>. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>3. Event Recap: <\/strong><a href=\"https:\/\/blog.dotmailer.com\/3-tech-takeaways-new-york-fashion-week\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Fashion Week Tech Takeover<\/strong><\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3747\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/fashion-week-tech-takeover-827787-edited.jpg\" alt=\"\" width=\"890\" height=\"460\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/fashion-week-tech-takeover-827787-edited.jpg 890w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/fashion-week-tech-takeover-827787-edited-300x155.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/fashion-week-tech-takeover-827787-edited-768x397.jpg 768w\" sizes=\"(max-width: 890px) 100vw, 890px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">February is renowned as a very fashion-focused month in the retail industry as fashion weeks take place all over the world so first and foremost we\u2019re covering the trends and stories hitting the news straight from the catwalks. There\u2019s plenty we could talk about with New York, London and Milan Fashion Weeks all taking place throughout the month and Paris Fashion Week kicking off today.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The topic we\u2019ve found most interesting across the fashion weeks is the presence of technology. Our friends at Dotmailer shared their <\/span><a href=\"https:\/\/blog.dotmailer.com\/3-tech-takeaways-new-york-fashion-week\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">3 tech takeaways from New York Fashion Week<\/span><\/a><span style=\"font-weight: 400;\"> including virtual reality, the store of the future and digital dresses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u2018<\/span><a href=\"https:\/\/www.retailgazette.co.uk\/blog\/2017\/02\/london-fashion-week-could-social-media-save-the-fashion-industry\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Could social media save the fashion industry?<\/span><\/a><span style=\"font-weight: 400;\">\u2019 was another interesting article that cropped up from London Fashion Week. The article covers how social media has transformed LFW and how it\u2019s \u201can indispensable tool for the industry\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It was great to see some of our customers also being showcased at London Fashion Week as <\/span><a href=\"https:\/\/www.ft.com\/content\/26ef08cc-7e68-11e6-8e50-8ec15fb462f4\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Roksanda Ilincic took to the catwalk to show off their SS17 range<\/span><\/a><span style=\"font-weight: 400;\">, and <\/span><a href=\"http:\/\/www.vogue.com\/article\/hill-and-friends-fall-2017-handbag-collection\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Hill and Friends presented their new range of high-end handbags<\/span><\/a><span style=\"font-weight: 400;\">. Congratulations Roksanda Ilincic and Hill and Friends!<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4. Guide: <\/strong><a href=\"https:\/\/info.brightpearl.com\/introduction-omnichannel-retail\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>An Introduction to Omnichannel Retail<\/strong><\/a><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3131\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/f0b6ec02-f23f-430b-b860-f88f6c912220.jpeg\" alt=\"\" width=\"800\" height=\"200\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/f0b6ec02-f23f-430b-b860-f88f6c912220.jpeg 800w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/f0b6ec02-f23f-430b-b860-f88f6c912220-300x75.jpeg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/f0b6ec02-f23f-430b-b860-f88f6c912220-768x192.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Omnichannel &#8211; the word that\u2019s on the tip of every retailers\u2019 tongue. There\u2019s a huge amount of opportunity in adopting an omnichannel retail strategy so we teamed up with Nicole Leinbach-Reyhle from Retail Minded to create an introductory guide to omnichannel retail. The guide covers:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understanding omnichannel retail<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What omnichannel means for independent retailers <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Finding the right omnichannel blend for your store<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The reality of why omnichannel matters <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Action steps to help merchants become more omnichannel focused\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking to connect with new customers and enhance your omnichannel strategy, <\/span><a href=\"https:\/\/info.brightpearl.com\/introduction-omnichannel-retail\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">get your hands on your free copy today!<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">That\u2019s all for February, we hope you enjoyed our recap of this month\u2019s and have a successful month in March. If you want to stay up-to-date with the latest retail news and advice, <\/span><a href=\"https:\/\/info.brightpearl.com\/blog-subscribe\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">subscribe to our weekly blog roundup email<\/span><\/a><span style=\"font-weight: 400;\">! <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>January | 2016 In Review | November The beginning of March? That can only mean one thing, it\u2019s time to recap on the hottest retail, ecommerce and digital marketing news and advice to hit the internet last month. We\u2019ve done the hard work for you by scrolling through tonnes of articles to find the best [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":3130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-2464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brightpearl-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>February: In Review 2017 - Brightpearl<\/title>\n<meta name=\"description\" content=\"As we enter March 2017, the month of the early Easter and possible retail rush, let\u2019s take a look at the best retail this February 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/february-in-review-2017\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"February: In Review 2017\" \/>\n<meta property=\"og:description\" content=\"As we enter March 2017, the month of the early Easter and possible retail rush, let\u2019s take a look at the best retail this February 2017.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brightpearl.com\/blog\/february-in-review-2017\" \/>\n<meta property=\"og:site_name\" content=\"Brightpearl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrightpearlHQ\" \/>\n<meta property=\"article:published_time\" content=\"2017-03-01T12:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-04T12:29:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/03\/february-in-review-2017-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1201\" \/>\n\t<meta property=\"og:image:height\" content=\"501\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:site\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brightpearl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/february-in-review-2017\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/february-in-review-2017\",\"name\":\"February: In Review 2017 - 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