<\/span><\/p>\n Successful businesses have demonstrated that engagement is the key to attracting new customers to your base while keeping current customers as loyal fans that will re-buy your current product line, along with any new items that you produce in the future.<\/span><\/p>\n Millions of dollars have been spent on trying to figure out the best ways to create and sustain engagement of a company\u2019s brand. Some companies have opted for the social media route, in which they try to interact with their customers through inventive ads and campaigns that encourage participation. <\/span><\/p>\n Other companies have gone down the road of big data in which advertising and engagement are done on a one-to-one basis using information from the customer\u2019s shopping habits and browsing history on major platforms. There are many more methods that have been investigated and often there are disagreements among heavy players on the best method around.\u00a0<\/span><\/p>\n One of the most underrated methods of brand engagement that is starting to gain some recent attention is the use of <\/span>branded packaging<\/span><\/a>. The old model involved delivering products in boring boxes that did nothing to grab the customer\u2019s attention. They were nothing more than a storage medium that got quickly disposed of in the garbage bin. <\/span><\/p>\n A couple of smaller companies literally thought outside of the box and saw an opportunity to create an interactive and highly personalized experience<\/a> with their customers that keeps them happy with the product while creating that emotional bond that leads to repeat sales in the future. <\/span><\/p>\n Even if you are doing everything else right and your customer is satisfied with what you are selling, improving your packaging will put you one step ahead of your competition. Not only is packaging-based brand engagement lost in cost due to the shipping costs that are already accounted for, but you also create an opportunity to deliver a laser-focused marketing approach that is individualized to the customer. This results in a greater degree of loyalty from your customer and a perfect opportunity to upsell something in your store. <\/span><\/p>\n The best part about brand engagement through packaging is that you can start small and work your way up to more creative approaches. Here is a small collection of ideas to get you started: <\/span><\/p>\n In the era of digital communication and information overload, we seem to have lost our personal touch. Everything seems to feel mechanical, and the emotion appears to be gone from our day to day interactions with people. Speaking to companies feels like a corporate drag, and there is no special bond that exists, so to speak. Anyone who has grown up in the previous decades can attest to the great feeling they have in their stomachs when a small mom & pop shop created something special just for them! <\/span><\/p>\n1. The Handwritten Thank You Note<\/strong><\/h3>\n
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