{"id":2412,"date":"2016-04-06T11:30:00","date_gmt":"2016-04-06T11:30:00","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/5-more-web-design-tips-to-increase-your-sales\/"},"modified":"2021-02-04T08:43:22","modified_gmt":"2021-02-04T08:43:22","slug":"5-more-web-design-tips-to-increase-your-sales","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/5-more-web-design-tips-to-increase-your-sales","title":{"rendered":"5 More Web Design Tips to Increase Your Sales"},"content":{"rendered":"

 <\/p>\n

Last time<\/a>\u00a0we looked at how your website\u2019s design elements can have an impact on your visitors, and the changes that can be made to increase a site\u2019s traffic and encourage more sales \u2013 whether that\u2019s through maintaining brand consistency and knowing how to present your content, or embracing responsive mobile design and targeting a specific audience.<\/p>\n

<\/p>\n

Let\u2019s take a look at five more actions you could take to refine your site\u2019s design and increase your traffic \u2013 and increase your sales too!<\/p>\n

Did you miss part 1? Don’t worry check out the other 5 tips here.<\/strong><\/a><\/p>\n

 <\/p>\n

6. Browsing experience<\/h3>\n

Less is more. Designing and providing a perfect online shopping experience is crucial to the interests of your customers, and giving your customer the option of a quick checkout process can increase your sales significantly. Your customers enjoy filling out long unnecessary forms just as much as you do \u2013 when all you or they really want is to get the product or service as quickly as possible. Having your website load faster also creates a great first impression and encourages more traffic and sales, which is a joint effort between good design and fast web hosting behind the scenes.<\/p>\n

When designing for ecommerce, stay away from loading bars and unnecessary motion effects which could take up load time. As much as they might make your website look interesting, some visitors may not have the time to wait around for a cool loading bar or motion graphics to finish moving around the screen before they can use your site to find the information, products or services they came for.<\/p>\n

 <\/p>\n

7. Say no to stock images<\/h3>\n

The era of stock images is over. Customers have seen enough cheesy stock photography of business people and board meetings to last them a lifetime, and it\u2019s often enough to turn them off a website from the start. Using bespoke, eye-catching photography of your own products, models or team members is much more effective in establishing trust through your content and increasing your sales. It\u2019s more authentic, there\u2019s more heart in it, and it\u2019s a highly effective way to make your company and your brand more human and relatable to your audience.<\/p>\n

 <\/p>\n

8. Detailed product information and trust markers<\/h3>\n

A well-designed product page gives your customers all the information they need about your product or service to move the sale forward. If you sell products then you\u2019ll want to use high-quality photos of your product range, as well as 360\u00b0 rotating images \u2013 and don\u2019t forget about the importance of clearly displayed customer testimonials to help make the case for what you sell.<\/p>\n

You\u2019ll also want to use high-quality trust markers on your site, which give your customers the confidence to trust you with their important financial information when they buy from you at the checkout. Trust markers include Feefo\u2019s gold Trusted Merchant badge, the Google Certified Shop badge and any seals which demonstrate that you\u2019re a certified retailer of your product or service.<\/p>\n

 <\/p>\n

9. Apply the sales process in every element of your design<\/h3>\n

Your customers buy from you when your conviction outweighs their uncertainty. Above all, they become sold on you when you make your expertise clear to see, because you understand the problem they face and you have the solution. Every visual element of your website needs to convey the idea that your brand knows what it\u2019s about, and that it exists to help people solve their problems. It isn\u2019t enough to state explicitly in your written content that you can solve someone\u2019s problem \u2013 not if that message is drowning in so much poor design that your customer doesn\u2019t read it. Every element of your website needs to be designed to point towards that one end goal: attracting your customer, and solving their problem.<\/p>\n

 <\/p>\n

10. Keep your design up to date<\/h3>\n

Underestimating the importance of updating and redesigning your website over time is one of the biggest hurdles for online businesses, which can seriously hinder sales. These days people are likely to look up your online presence before they visit your shop or even consider buying your products or services online. If their first impression is one of an outdated website then they\u2019re highly likely to click away to find your competition instead \u2013 and with years or even an entire lifetime of experience online, customers can decide very quickly whether a website is up to date.<\/p>\n

The best way to keep your website up to date is to treat the task almost like an ongoing insurance policy, which is designed to guarantee you sales. Web design trends change constantly, so it could be worth investing in a monthly development plan, like the plans we offer at Nublue<\/a>, to give you several hours of expert development time each month. This approach keeps your site\u2019s design and functionality consistently up to date with changing trends, delivering fresh design and development regularly to increase your sales online.<\/p>\n

 <\/p>\n

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Check out Nublue\u2019s blog<\/a>\u00a0for more expert advice on web design, development and hosting for your business \u2013 or click here<\/a> to find out what they do for brands including The Jewel Hut, Lowe Alpine, Glendale and Soak & Sleep.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

  Last time\u00a0we looked at how your website\u2019s design elements can have an impact on your visitors, and the changes that can be made to increase a site\u2019s traffic and encourage more sales \u2013 whether that\u2019s through maintaining brand consistency and knowing how to present your content, or embracing responsive mobile design and targeting a […]<\/p>\n","protected":false},"author":10,"featured_media":3224,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-2412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-best-practices"],"acf":[],"yoast_head":"\n5 More Web Design Tips to Increase Your Sales - Brightpearl<\/title>\n<meta name=\"description\" content=\"Let\u2019s take a look at five more actions you could take to refine your site\u2019s design and increase your traffic \u2013 and increase your sales too!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/5-more-web-design-tips-to-increase-your-sales\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 More Web Design Tips to Increase Your Sales\" \/>\n<meta property=\"og:description\" content=\"Let\u2019s take a look at five more actions you could take to refine your site\u2019s design and increase your traffic \u2013 and increase your sales too!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brightpearl.com\/blog\/5-more-web-design-tips-to-increase-your-sales\" \/>\n<meta property=\"og:site_name\" content=\"Brightpearl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrightpearlHQ\" \/>\n<meta property=\"article:published_time\" content=\"2016-04-06T11:30:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-02-04T08:43:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/04\/web-design-tips-part-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"621\" \/>\n\t<meta property=\"og:image:height\" content=\"335\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:site\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brightpearl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/5-more-web-design-tips-to-increase-your-sales\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/5-more-web-design-tips-to-increase-your-sales\",\"name\":\"5 More Web Design Tips to Increase Your Sales - 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