{"id":2406,"date":"2016-05-04T11:00:00","date_gmt":"2016-05-04T11:00:00","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/7-tips-to-achieve-glowing-reviews-on-amazon\/"},"modified":"2021-02-04T11:56:33","modified_gmt":"2021-02-04T11:56:33","slug":"7-tips-to-achieve-glowing-reviews-on-amazon","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/7-tips-to-achieve-glowing-reviews-on-amazon","title":{"rendered":"7 tips to achieve glowing reviews on Amazon"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><span style=\"font-size: 1.25rem; font-family: -apple-system, BlinkMacSystemFont, Helvetica, Roboto, 'Segoe UI', Arial, sans-serif;\">For <a href=\"https:\/\/www.brightpearl.com\/best-amazon-inventory-management-software\">Amazon<\/a> sellers, positive feedback is pure gold. It reflects a commitment to quality, products and service. It\u2019s not just nice to get positive feedback, it\u2019s essential.<\/span><\/p>\n<p><!--more--><\/p>\n<p><a href=\"\/rise-of-the-review-culture\" rel=\" noopener\">Reviews<\/a> are central to the entire Amazon customer experience. Unbiased opinions promote trust and engagement by plugging the knowledge gaps in the customer journey.<\/p>\n<p>Sellers who get positive feedback are rewarded by Amazon, keep shoppers on the site and convert more sales.<\/p>\n<p>Shoppers can form an opinion after reading as few as three reviews, and your feedback rating is the single most influential factor.<\/p>\n<p>But rather than rushing off and start digging for compliments, here are seven nuggets of customer support wisdom that will win you more positive feedback:<\/p>\n<h2>1. Respond quickly<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-3258 size-full\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-01-297x300-1.png\" alt=\"\" width=\"297\" height=\"300\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-01-297x300-1.png 297w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-01-297x300-1-140x140.png 140w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/p>\n<p>When a customer needs help, a speedy reply creates instant goodwill. <a href=\"http:\/\/www.xsellco.com\/high5?utm_source=BrightPearl&amp;utm_medium=Blog&amp;utm_term=amzreview&amp;utm_content=amzreview&amp;utm_campaign=2016-04-RH\">High-level customer support<\/a> is a key differentiator and fast responses are evidence you provide it. When it\u2019s easy for customers to get help and reassurance they will reward the seller.<span style=\"font-size: 1.25rem; font-family: -apple-system, BlinkMacSystemFont, Helvetica, Roboto, 'Segoe UI', Arial, sans-serif;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2>2. Make it personal<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3259 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-02-297x300-1.png\" alt=\"\" width=\"297\" height=\"300\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-02-297x300-1.png 297w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-02-297x300-1-140x140.png 140w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/p>\n<p>Don\u2019t be afraid to show personality in customer messages. Using friendly and open language creates a conversational tone. The personal touch improves trust and generates a more authentic bond. Buyers are more likely to view you positively if they can relate to you as an individual.<\/p>\n<p>&nbsp;<\/p>\n<h2>3. Ask for more feedback<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3260 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-03-297x300-1.png\" alt=\"\" width=\"297\" height=\"300\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-03-297x300-1.png 297w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-03-297x300-1-140x140.png 140w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/p>\n<p>Every positive review increases the chance that someone else will buy from you. It\u2019s estimated that only 5% of Amazon buyers ever leave feedback. If you\u2019re offering great products and service you deserve to get the benefits. Prompting more buyers to <a href=\"http:\/\/www.xsellco.com\/high5?utm_source=BrightPearl&amp;utm_medium=Blog&amp;utm_term=amzreview&amp;utm_content=amzreview&amp;utm_campaign=2016-04-RH\">leave feedback<\/a> with \u2018courteous, relevant and appropriate\u2019 messages is within Amazon rules and is recommended.<\/p>\n<p>&nbsp;<\/p>\n<h2>4. Provide tracking<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3261 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-04-297x300-1.png\" alt=\"\" width=\"297\" height=\"300\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-04-297x300-1.png 297w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-04-297x300-1-140x140.png 140w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/p>\n<p>Tracking may be an additional cost but its a win-win for you and the customer. Shipping is a major source of anxiety for many buyers, when it\u2019s tracked, the uncertainty is removed. Tracking lets you signpost the progress of deliveries and gives the buyer the information they need.<\/p>\n<p>&nbsp;<\/p>\n<h2>5. Be an A-Lister<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3262 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-05-297x300-1.png\" alt=\"\" width=\"297\" height=\"300\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-05-297x300-1.png 297w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-05-297x300-1-140x140.png 140w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/p>\n<p>Misleading listings confuse buyers and prevent you from managing their expectations. Products are more likely to disappoint buyers and generate negative feedback if the description doesn\u2019t match the product\u2019s actual condition, features or functionality. Make sure that your product listings are both accurate and helpful.<\/p>\n<p><strong>Discover the <a href=\"http:\/\/www.xsellco.com\/blog\/7-steps-to-improve-your-customer-support-strategy\/?utm_source=BrightPearl&amp;utm_medium=Blog&amp;utm_term=amzreview&amp;utm_content=amzreveiw&amp;utm_campaign=2016-04-RH\">7 steps to improve your customer support strategy<\/a> with this blog from XSellco.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<h2>6. Prioritize responses<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3255 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-06-297x300-1.png\" alt=\"\" width=\"297\" height=\"300\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-06-297x300-1.png 297w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-06-297x300-1-140x140.png 140w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/p>\n<p>Identifying problems quickly gives you more chance to positively influence the customer. That means organizing your business to deal with the important messages first and prevent escalations. You\u2019ll encourage positive feedback by reacting early to overturn the buyer\u2019s early opinion of you.<\/p>\n<p>&nbsp;<\/p>\n<h2>7. Anticipate problems<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-3257 aligncenter\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-07-297x300-1.png\" alt=\"\" width=\"297\" height=\"300\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-07-297x300-1.png 297w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2016\/05\/7_tips_for_glowing_reviews_on_Amazon_-07-297x300-1-140x140.png 140w\" sizes=\"(max-width: 297px) 100vw, 297px\" \/><\/p>\n<p>If a certain product generates repeat queries, give customers helpful information in advance so they don\u2019t have to initiate contact. You can address recurring issues by sending a post-purchase message &#8211; providing them with information about shipping, delivery and more &#8211; so you reduce the potential for buyer dissatisfaction.<\/p>\n<p><strong>Influence customers with great service and you will motivate them to leave positive feedback.<\/strong><\/p>\n<p><em><strong>Need even more Amazon selling tips? Check out the advice <a href=\"\/amazon-selling-tips-infographic\">in this infographic<\/a>.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; For Amazon sellers, positive feedback is pure gold. It reflects a commitment to quality, products and service. It\u2019s not just nice to get positive feedback, it\u2019s essential.<\/p>\n","protected":false},"author":10,"featured_media":3256,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[113,111],"tags":[],"class_list":["post-2406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-service","category-ecommerce-best-practices"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>7 tips to achieve glowing reviews on Amazon - Brightpearl<\/title>\n<meta name=\"description\" content=\"For Amazon sellers, positive feedback is pure gold. It reflects a commitment to quality, products and service. 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