{"id":2380,"date":"2016-03-01T14:00:00","date_gmt":"2016-03-01T14:00:00","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/february-in-review\/"},"modified":"2024-11-22T17:02:23","modified_gmt":"2024-11-22T17:02:23","slug":"february-in-review","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/february-in-review","title":{"rendered":"February: In Review"},"content":{"rendered":"

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Hello and welcome to February: In Review!<\/p>\n

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View January<\/a> | View November<\/a> | View October<\/a><\/p>\n

February over already? Didn\u2019t the month go quick? As it was the first 29-day February in 4 years and the next 29-day month won\u2019t be for another 4 years, did you make the most of the extra day? Hopefully, your retail business benefited from an extra day of sales!<\/p>\n

We are well and truly into the swing of 2016! The holiday season is well and truly behind us as the post-holiday returns have definitely died down and we\u2019ve stopped looking back on 2015. We survived the most romantic day of the year, Valentine\u2019s Day, and the year of the monkey is officially underway as the Chinese New Year took place on the 8th February.<\/p>\n

As we enter March, the month of the early Easter and possible retail rush, let\u2019s take a look at the best retail, ecommerce and digital marketing content to hit our computer screens this February.<\/p>\n

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1. Campaign: Do it Digital<\/a><\/h3>\n

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A new campaign caught our attention this month, Do it Digital<\/a>, that promotes the benefits of small businesses becoming more digitally engaged. The\u00a0focus is on digital engagement due to its important role in developing a competitive, profitable and growing business.<\/p>\n

The not-for-profit campaign has kicked off by running \u2018100 Days of Digital\u2019, which highlights a different opportunity for small business owners to get help and advice on becoming digitally advanced. Already in full swing throughout January and February, the calendar<\/a> is set to run until the end of March so why not check out what\u2019s to come and improve your business\u2019 digital presence?<\/p>\n

Do it Digital is here to \u201ccreate a moment of real excitement, pointing small business owners towards available, practical support and thereby enhancing the success of all digital initiatives from both government and the private sector\u201d – Michelle Ovens MBE<\/p>\n

We\u2019re super happy that our upcoming webinar, \u2018Spikeball from Shark Tank Discuss Multichannel Retail Strategy<\/a>\u2019, is set to feature on the 100 Days of Digital Calendar.<\/p>\n

Find out more at www.doitdigital.co.uk<\/a>.<\/p>\n

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2. Blog: Marketing to Millenials: 5 Massive Trends That Are Leading the Way<\/a><\/h3>\n

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Millennials are about to enter their prime purchasing years so it\u2019s increasingly important for retail marketers to target this age group. The blog states, \u201cMillennials will spend a whopping $1.4 trillion annually – or 30% of all retail sales in the United States alone.\u201d<\/p>\n

This useful content from Shopify<\/a> highlights the top trends for marketing to millennials including the use of user generated content, influencer marketing, live streaming and the importance of mobile.<\/p>\n

Has your retail business focused on marketing to millennials or will you consider it now?<\/p>\n

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3. Advice: Retail Management Tips: 15 Ways to Increase Profit Margins<\/a><\/h3>\n

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Bob Phibbs, also known as The Retail Doctor<\/a>, offered some great advice on how to increase your profit margins with 15 retail management tips.<\/p>\n

This blog takes a look at how your retail business could be making more money with a few simple changes. With tips focusing on how to best manage employee costs, optimize product and pricing, deal with unprofitable customers and narrow your focus.<\/p>\n

My favourite tips include:<\/p>\n