{"id":192,"date":"2017-10-31T11:32:16","date_gmt":"2017-10-31T11:32:16","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/october-in-review-2017\/"},"modified":"2024-11-22T22:00:54","modified_gmt":"2024-11-22T22:00:54","slug":"october-in-review-2017","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/october-in-review-2017","title":{"rendered":"October: In Review 2017"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Hello and welcome to October: In Review<\/span><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.brightpearl.com\/blog\/september-in-review-2017\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">September<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/august-in-review-2017\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">August<\/span><\/a><span style=\"font-weight: 400;\"> | <\/span><a href=\"https:\/\/www.brightpearl.com\/blog\/july-in-review-2017\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">July<\/span><\/a><\/p>\n<p><span style=\"background-color: transparent; letter-spacing: 0px;\">Happy Halloween! You\u2019re in for a treat (rather than a trick) this Halloween as we recap on the best retail, ecommerce and digital marketing stories to hit the internet this past month. Sit back, relax and recap on these 4 scarily good industry insights&#8230;<\/span><\/p>\n<p><span style=\"background-color: transparent; letter-spacing: 0px;\"><!--more--><\/span><\/p>\n<h3><strong style=\"background-color: transparent; letter-spacing: 0px;\">1. News: <\/strong><strong style=\"background-color: transparent; letter-spacing: 0px;\"><a style=\"background-color: transparent; letter-spacing: 0px;\" href=\"http:\/\/www.thedrum.com\/news\/2017\/10\/06\/how-ebay-has-been-reading-shoppers-brains-understand-consumer-cravings\" target=\"_blank\" rel=\"noopener noreferrer\">How eBay Has Been Reading Shoppers&#8217; Brains to Understand Consumer Cravings<\/a><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">At the start of this month eBay hosted an experimental event which combined art and science to understand consumer cravings. They monitored electrical activity in the brain with electroencephalogram (EEG) headsets. Fittingly named \u201cThe Art of Shopping\u201d, eBay measured shoppers\u2019 reactions to art throughout the exhibition and then attempted to create a custom shopping list tailored to what kind of shopper they are.<\/span><\/p>\n<p><a href=\"https:\/\/www.thedrum.com\/news\/2017\/10\/06\/how-ebay-has-been-reading-shoppers-brains-understand-consumer-cravings\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">The Drum<\/span><\/a><span style=\"font-weight: 400;\"> attended the event held in London and spoke with Bradford Shellhamer, Head of Personalization and Engagement at eBay, to find out what it was all about. Check out the video below to find out more and see it in action.<\/span><\/p>\n<h3><strong style=\"background-color: transparent; letter-spacing: 0px;\">2. Guide: <\/strong><strong style=\"background-color: transparent; letter-spacing: 0px;\"><a style=\"background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/www.bigcommerce.com\/articles\/ecommerce\/cross-border-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Complete Cross-Border Ecommerce Guide to Growing Sales in APAC, Europe, The Middle East &amp; Latin America<\/a><\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">BigCommerce have once again been churning out amazing content and this month our favorite topic was on how to grow sales with cross-border ecommerce. This in-depth guide covers everything you need to know to expand internationally including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Understanding the basics with a cross-border commerce 101 <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A checklist to get you started<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The tools you need to grow your revenue<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guidance on how to develop the right international ecommerce strategy for your business<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">International ecommerce advice from 32 industry experts<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">And much more\u2026<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.bigcommerce.com\/articles\/ecommerce\/cross-border-ecommerce\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Read the full guide<\/span><\/a><span style=\"font-weight: 400;\"> to find out how your business can take the leap into international expansion or improve your current cross-border strategy.<\/span><\/p>\n<h3><strong style=\"color: #0a308e; font-family: Gilroy-medium, sans-serif; font-size: 32px; background-color: transparent; letter-spacing: 0px;\">3. Opinion: <\/strong><strong style=\"font-family: Gilroy-medium, sans-serif; font-size: 32px; font-weight: bold; background-color: transparent; letter-spacing: 0px;\"><a style=\"font-family: Gilroy-medium, sans-serif; font-size: 32px; font-weight: bold; background-color: transparent; letter-spacing: 0px;\" href=\"https:\/\/www.brightpearl.com\/blog\/what-do-retailers-really-think-about-black-friday-cyber-monday\" target=\"_blank\" rel=\"noopener noreferrer\">What Do Retailers Really Think About Black Friday &amp; Cyber Monday?<\/a><\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3022\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/what-do-retailers-really-think-about-black-friday-and-cyber-monday-min-1.jpg\" alt=\"\" width=\"789\" height=\"392\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/what-do-retailers-really-think-about-black-friday-and-cyber-monday-min-1.jpg 789w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/what-do-retailers-really-think-about-black-friday-and-cyber-monday-min-1-300x149.jpg 300w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/what-do-retailers-really-think-about-black-friday-and-cyber-monday-min-1-768x382.jpg 768w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">With Black Friday and Cyber Monday right around the corner, we decided to speak to some successful retailers to find out what they really think about the flash sale events.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We asked one simple question; \u201cWhat do you think of flash sale events like Black Friday and Cyber Monday?\u201d, and the findings were interesting! We found that there\u2019s many varying opinions on Black Friday and Cyber Monday and perhaps retailers are no longer so open to the frantic flash sale events as they may have been previously.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One retailer was in favor and capitalized on Black Friday, another described it as \u201csuicide by retail\u201d, and one focuses on an entirely different day instead.<\/span><\/p>\n<p><a href=\"https:\/\/www.brightpearl.com\/blog\/what-do-retailers-really-think-about-black-friday-cyber-monday\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Read the blog<\/span><\/a><span style=\"font-weight: 400;\"> to find out what Natural Baby Shower, Tablet2Cases, Bat and Bottle and Golden Protective Services had to say about the BFCM weekend.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do you think of Black Friday and Cyber Monday? Let us know your opinion in the comments section.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>4. Quiz: A\/B Testing: Guess the Winning Result\u00a0<\/strong><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-3021\" src=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-30-at-17.40.32.png\" alt=\"\" width=\"597\" height=\"328\" srcset=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-30-at-17.40.32.png 597w, https:\/\/www.brightpearl.com\/wp-content\/uploads\/2017\/10\/Screen-Shot-2017-10-30-at-17.40.32-300x165.png 300w\" sizes=\"(max-width: 597px) 100vw, 597px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Our friends at American Eagle created an interactive blog post this month to assess your A\/B testing knowledge. A\/B testing is a great way to make effective changes to your website which improve conversion, instead of making changes based on preconceived predictions. With an A\/B test you\u2019ll get a validated response so you know you\u2019re making the right website change.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take the quiz<\/span><span style=\"font-weight: 400;\"> and see if you can guess whether the original or test variant came out on top in these 4 A\/B tests. Then, check out the results and see what you can learn to help you with your future A\/B tests.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">That\u2019s all for October! Did we miss any of your favorite stories this month? Let us know in the comments section below. And if you enjoyed this recap blog, sign up to receive the next one directly to your inbox.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hello and welcome to October: In Review September | August | July Happy Halloween! You\u2019re in for a treat (rather than a trick) this Halloween as we recap on the best retail, ecommerce and digital marketing stories to hit the internet this past month. Sit back, relax and recap on these 4 scarily good industry [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":3020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[110],"tags":[],"class_list":["post-192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brightpearl-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6.1 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>October: In Review 2017 - Brightpearl<\/title>\n<meta name=\"description\" content=\"As October 2017 draws to a close, we\u2019re taking a look back on the highlights of the month. 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