{"id":174,"date":"2018-01-09T10:00:00","date_gmt":"2018-01-09T10:00:00","guid":{"rendered":"https:\/\/brightpearl20.wpengine.com\/how-to-leverage-facebook-advertising-to-boost-revenue-in-q1\/"},"modified":"2024-11-29T15:31:00","modified_gmt":"2024-11-29T15:31:00","slug":"how-to-leverage-facebook-advertising-to-boost-revenue-in-q1","status":"publish","type":"post","link":"https:\/\/www.brightpearl.com\/blog\/how-to-leverage-facebook-advertising-to-boost-revenue-in-q1","title":{"rendered":"How to Leverage Facebook Advertising to Boost Revenue in Q1"},"content":{"rendered":"

Q1 is a historically challenging season in the world of ecommerce. With challenges such as abandoned cart rates surpassing 75%, loyal shoppers suddenly disappearing from your retail radar and high post-holiday product returns, it\u2019s a time where retailers need an ironclad strategy to drive conversion and revenue.<\/span><\/p>\n

<\/span><\/p>\n

One way to gain a quick win? Dive into social advertising. <\/span><\/p>\n

It\u2019s no surprise that Facebook rules the playground in terms of consumer outreach. Facebook greets an incredible <\/span>1.37 billion global users per day<\/span><\/a>, and <\/span>about 3 million businesses globally<\/span><\/a> leverage its power to engage and re-engage their target customers. So it\u2019s only obvious to take advantage of Facebook\u2019s consumer influence during this troublesome sales quarter… <\/span><\/p>\n

But here\u2019s the catch: investing your money into Facebook advertising will only generate a positive ROAS if there\u2019s an intelligent strategy behind approaching customers. And in a quarter riddled with potential revenue loss, you simply can\u2019t afford to throw your ad budget down the drain. <\/span><\/p>\n

Here are 3 quick wins to help you further personalize your Facebook ad strategy and increase conversions and ROAS during Q1.<\/span>\u00a0<\/span><\/p>\n

1. Turn your conversion funnel upside down<\/strong><\/h2>\n

Sure, it\u2019s not the first starting point retailers consider when it comes to targeting customers on Facebook, but it\u2019s actually an effective way of generating fast and long-lasting revenue.<\/span><\/p>\n

Why? Because your existing customers can be your biggest ad campaign drivers. Adobe reports that, on average, you need <\/span>5-7 new customers<\/span> to equal the revenue of 1 loyal shopper. So instead of dumping a massive budget into your campaign efforts, why not use the customers who are statistically most likely to convert, as a building block for conversions?<\/span><\/p>\n

Here\u2019s a visual of how you can approach customer re-targeting on Facebook when starting from the \u2018bottom\u2019:<\/span><\/p>\n

\"\"<\/p>\n

2. Maximize Facebook advertising by thinking mobile<\/strong><\/h2>\n

While desktop remains the king of the ecommerce jungle, mobile browsing is quickly catching up. According to <\/span>Business Insider data<\/span><\/a>, by 2020 mobile commerce will account for 45% of the total ecommerce market – and that\u2019s in the US <\/span>alone<\/span><\/i>. And seeing as Facebook is heavily driven by mobile usage (browsers spend 20% of their mobile time on this site), you\u2019ll have to optimize your ad strategy to deliver the same quality experience via a smartphone. One way to do this? Combine the power of visuals and mobile compatibility to guarantee your customers will reach your website. <\/span><\/p>\n

Which leads us to our next tip…<\/span><\/p>\n

3. Step up your a(d) game by leveraging Facebook Collection Ads<\/strong><\/h2>\n

Let\u2019s face it: our Facebook feeds are saturated with funny dog videos and baby albums – adorable as they may be, they\u2019re still considered your competition. And seeing as it only takes us <\/span>about 50 milliseconds<\/span><\/a> to form a first impression, cutting through the adorable noise is more challenging than ever. <\/span><\/p>\n

Facebook Collection Ads<\/strong> enable you to create both <\/span>an inspirational shopping experience and a valuable revenue-driving strategy. The ad displays a main image in the header – like a creative photo or a video snippet – which you can follow up with a series of relevant product recommendations to support your visual. At Nosto, we call this feature our <\/span>Collection Ad Unit<\/strong>. <\/span><\/p>\n

Collection Ads are a hit when it comes to enhancing your social ads strategy; one of our clients achieved a <\/span>17x ROAS and a 340% in Ad CTR<\/span><\/a> after implementing this feature.<\/span>\u00a0<\/span><\/p>\n

Use video to enhance Collection Ads:<\/strong><\/span><\/p>\n

While compelling photos are one way to target a brand new audience in Collection Ads, we recommend using a video (no longer than about 15 seconds) as your main creative. Not only is video a wildly popular way of successfully engaging users, but Forbes reports that <\/span>64% of consumers<\/span><\/a> are more keen to buy a product online after watching a video about it.<\/span>\u00a0<\/span><\/p>\n

So you\u2019ve conquered Facebook advertising – now what?<\/strong><\/h2>\n

Social advertising is just one potential roadblock standing in the way of your Q1 goals. To dive into other challenges faced by retailers worldwide – and how to conquer them using tried-and-tested personalization strategies – <\/span>download Nosto\u2019s Q1 Survival Guide – 2018 Edition<\/a> and kick off a strong journey through Q1 and beyond.<\/span><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Q1 is a historically challenging season in the world of ecommerce. With challenges such as abandoned cart rates surpassing 75%, loyal shoppers suddenly disappearing from your retail radar and high post-holiday product returns, it\u2019s a time where retailers need an ironclad strategy to drive conversion and revenue.<\/p>\n","protected":false},"author":10,"featured_media":3523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[],"class_list":["post-174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-best-practices"],"acf":[],"yoast_head":"\nHow to Leverage Facebook Advertising to Boost Revenue in Q1 - Brightpearl<\/title>\n<meta name=\"description\" content=\"Investing your money into Facebook advertising will only generate a positive ROAS if there\u2019s an intelligent strategy behind approaching customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brightpearl.com\/blog\/how-to-leverage-facebook-advertising-to-boost-revenue-in-q1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Leverage Facebook Advertising to Boost Revenue in Q1\" \/>\n<meta property=\"og:description\" content=\"Investing your money into Facebook advertising will only generate a positive ROAS if there\u2019s an intelligent strategy behind approaching customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brightpearl.com\/blog\/how-to-leverage-facebook-advertising-to-boost-revenue-in-q1\" \/>\n<meta property=\"og:site_name\" content=\"Brightpearl\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BrightpearlHQ\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-09T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T15:31:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brightpearl.com\/wp-content\/uploads\/2018\/01\/how-to-leverage-facebook-advertising-to-boost-revenue-in-q1-min-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"789\" \/>\n\t<meta property=\"og:image:height\" content=\"392\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:site\" content=\"@BrightpearlHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Brightpearl\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/how-to-leverage-facebook-advertising-to-boost-revenue-in-q1\",\"url\":\"https:\\\/\\\/www.brightpearl.com\\\/blog\\\/how-to-leverage-facebook-advertising-to-boost-revenue-in-q1\",\"name\":\"How to Leverage Facebook Advertising to Boost Revenue in Q1 - 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